Pop quiz: What’s the biggest challenge with getting your site ranked high in Google and making sure it stays there? If you said keeping one step ahead of the changes Google makes to its algorithm, give yourself an “A+.” The search engines have become very smart over the last 5 years. They can sniff out the SEO stuff they don’t like faster than ever. That means the search engine optimization methods you use need to be above the board at all times. Otherwise, you will eventually get nailed as algorithms are updated. One of the most important components of SEO is link-building. That’s going to continue being the case for a long time. As we’ve talked about in the past, there are good links and there are bad links. The good ones will keep your site in Google’s good graces. The bad ones will eventually become worthless, or worse, trigger a penalty for your site. So, how can you tell the good from the bad? That’s what we’re going to cover today. I’m going to show you how to create links for your site that will stand the test of time. Build links the right way and you won’t need to worry about penguins, pandas, or any other animal in the future.