Social media marketing requires daily effort and involvement. This means it is definitely not a “set it and forget it” endeavor. The social media landscape is constantly changing, and what worked a year ago may not work today; this is why it is SO important to always be testing and trying new strategies. To help you with this, I have put together this list of 30 tips to improve your social media marketing!
30 Tips to Improve Your Social Media Marketing
- Incorporate images – always, always, always. We know that images result in increased engagement and conversions. So use images in your posts whenever possible!
- When sharing videos on Facebook, use Facebook’s native video uploader rather than YouTube for increased views and engagement on Facebook.
- Try a variety of content types, including links, long-form narratives, images, video, questions, etc. You never know what will work best with your audience until you try it!
- Schedule your social media posts: Use a tool like Hootsuite or Sprout Social to schedule your posts. Consistency is key with social media, and scheduling your posts can be a huge help.
- Analyze your Facebook Insights to see what types of posts result in the highest engagement with your audience. Once you have figured out what your audience likes, post more of it!
- Always use a call to action (CTA): Regardless of which platform you are using, it is important to always use a clear CTA. Let your fans and followers know what you want them to do next!
- Be authentic: Stand out from the competition by being honest, real and transparent. For more on this, check out my new book, Will The Real You Please Stand Up: Show Up, Be Authentic, and Prosper in Social Media.
- Make sure your profile photos represent your brand: This means no blurry or unfocused images, no group shots and please, no bathroom selfies!!!
- Build relationships with brand advocates: Spend some time nurturing relationships with your “super fans” and they will continue to sing your praises and help you grow your online presence!
- Achieve #1 rankings on Google using Pinterest: Here’s how!
- Stop being overly promotional: You can promote your services or products on social media, but do so sparingly. Social media is about building trust that ultimately leads to sales….not constantly trying to sell to your followers.
- Use Post Planner to find viral images to share.
- Be responsive: Tweeting, pinning and posting aren’t enough. Read and respond to comments and questions in a timely and professional manner.
- Learn and implement strategies for getting more retweets: Such as using mentions within your tweets, optimizing your tweet length and using images. For more easy strategies for getting retweets, download my free eBook, 23 Quick & Easy Ways To Get More Twitter Retweets.
- Make sure your LinkedIn page is complete and up-to-date: This is particularly important if you are a B2B company. This will be where potential customers or clients go to find out more about you so make sure it accurately represents you and your business!
- Recycle your content: Share your social media content at various times and on different networks to reach new followers and increase social sharing.
- Add value: Sharing other people’s content isn’t enough. Add your own insights to the conversation, and build your reputation as a go-to expert in your field.
- Periodically run a 15-minute social media audit to ensure you are using social media effectively.
- Use social media to drive people to your email list: Your email list is your most valuable online asset, so make sure you are using social media as a way to grow your subscriber base.
- Take some time to create a customer persona: A persona is a fictitious person who represents your ideal customer or client. Target all your social media posts to this person to increase relevancy.
- Use Twitter Lists to build relationships that turn into sales.
- Be consistent across your social media accounts: Your images, colors and voice should be consistent no matter which platform you are using.
- Focus on helping your followers: Rather than thinking about what you want to say to them, think about what they NEED to hear. Help them solve a problem, answer a question or give advice to help them reach their goals.
- Think about how social media fits into your marketing funnel: How will all your efforts on social media help you accomplish your marketing and sales goals? Spend some time figuring out how social media fits into the bigger picture.
- Use relevant hashtags so people outside your current sphere of followers can find your tweets, images and posts.
- Find out what people are saying about your business by monitoring brand mentions using a tool like Social Mention.
- Be personal: More and more, people want to buy from people they know and trust, not nameless, faceless brands. Share personal stories and opinions from time to time to show there is a real person behind your business.
- Always respond to mentions and tags: Social media is a two-way street, so make sure you are monitoring and responding when someone calls you out!
- Focus on your most productive channels rather than spreading yourself too thin: If you are feeling overwhelmed by social media, choose 2-3 networks you can focus your energy on, rather than doing 6 poorly.
- Tweet at the optimal times to increase reach and engagement: A tool like Followerwonk can help with this.
I hope you’ve enjoyed these 30 tips to improve your social media marketing. What would you add to this list? What are some of YOUR best tips for improving your social media marketing?
Amazing tips as always.
One of the greatest impacts for me (shared always by BoomSocial Co-Founder Terry Williamson) is setting aside an hour each week to review all my analytics on all the Social Media sites. What’s working, what’s not and making adjustments to compare the next week.
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This is very unique tips as personal guidelines, as theories they are very beneficial ones for every day updates and success in social marketing stay connect….
Great Tips Kim,thanks for sharing! I would say #1 show up daily and be consistently putting value out.
So huge, right? Thanks for adding value to the conversation, Tonya!
I agree Tonya! “Showing up” is HUGE!
Thank you Kim for sharing all of the amazing tips, tools and resources you so kindly share with us. I’m always in awe of you 🙂
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Awwhhh, thank you, Dawn! Glad you picked up some useful info from this one!
A lot of great tips Kim, once again! Is PostPlanner like SproutSocial and Hootsuite? Because its cost is very appealing, even for individuals.
Kostas
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I’m all for images in all your blog posts! They work great for so many reasons: help people read easier and so they spend more time on your blog = great for SEO, they work great when people share your posts, and they are a must for Pinterest sharing.
Thanks for this huge list, Kim, I’ll definitely use some I haven’t before.
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Hi Kim,
Thanks for all your wonderful tips on social media marketing every week. I really love is your list structure, simply actionable .
Like Delia above I also want to ask how you create so wonderful images, on your blog, facebook and instagram. Is there any tool to do it better. What are the sources for the vectors you use?
Have a great week ahead. 🙂
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Hello Kim,
Very awesome Tips ! You mad an excellent article as always Thanks for sharing !
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Hey Kim,
This is a great list to improve your results with social media. Out of all of them I think numbers 9 and 19 are the most important.
I found that my results have been getting better by just connecting with other bloggers of similar niches. I build rapport with them on social media, more so on twitter, and with this I’m etched into their memory banks.
Also you it’s also a great idea to leverage social media to generate subscribers and leads. Like they say, the money is in the list and what better way to utilize social media than to direct them to your opt in forms.
Thanks for the share Kim! I hope you’re enjoying your weekend!
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Good Day Kim! 🙂 Thank you for sharing these awesome tips and resources that improves Social Media Marketing. I’m sure this will help a lot to me and to other readers as well. I’ll follow your advice for sure.Thanks again and keep up the good work 🙂
Excellent post! How often do you think we should have CTA’s in tweets?
Once.
Thanks a lot Kim, I believe your tips will help me improve my social media marketing.
Sure hope so!
Thanks for sharing your knowledge with us. These strategies help us lot to create better marketing on social media and enlarges our network.
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Thanks a lot for the tips KIM 🙂
thank u for explaining very clearly what we do on social media and what we should not. thank u
Thanks such a great post.
Thanks for dropping in, Narendra!
Really thankful and useful tips.
Hi Kim,
This really is a terrific post for any Blogger who wants to pick up on specific nuances of how to market their Blog posts using social media.
The idea being that when a Blog post is marketed using social media, it will drive interested (focused) visitors to the site. This is just great for both the Blogger and site in so many different ways.
You’ve rightly pointed out that social media marketing is definitely not something that can be run on auto pilot.
Content inserted into various social media streams, at regular intervals, AND at appropriate times in the day, must – Add Value – to the people who hangout on that stream.
That’s what gets your content noticed. That’s what drives appropriate site visitors to your site.
The half-life of a Tweet is 7 minutes approximately, hence, within these 7 minutes your headline must be engaging enough to get noticed and clicked on.
As you so rightly put it, the use of appropriate images on Twitter, Facebook and other social media streams really helps capture eye balls and hopefully get the link clicked on within those crucial 7 minutes.
A great idea is to re-purpose a Blog post creatively. Segregate the Blog post content based on its Headline and sub-headlines.
Let’s say your Blog post has a great head line and two sub-headlines. Once can create three Tweets from all of this.
The first Tweet will use the Headline, with an appropriate Image, an excerpt and your link.
The second Tweet will use the first sub-headline, with another appropriate image, a different excerpt and the same link.
The third Tweet will use the second sub-headline, with another appropriate image, a different excerpt and the same link.
Queue these up any of the many great social media submission tools set the date and times and you are good to go. From one single Blog post, you’ve crafted three excellent, re-purposed, Tweets and Facebook posts.
You can really drive a bunch of focused traffic to your site with some creative thinking like this.
Successful, social media marketing, is all about creative thinking not working your fingers to the bone. Although I’ll be the very first to accept that works just as good.
Thank you for sharing this brilliant Blog post Kim. I really enjoyed the read.
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Awesome Kim. Thanks for sharing the info. Never expected social media to be this strong. Instead of promoting a website by SEO, this would be much effective. Without our knowledge, website gets promoted automatically without much efforts.
Great article! very informative and I have found very useful stuff on it. What you mentioned here are so much interesting.
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HI Kim,
Great and detailed post, thanks for sharing.
I am having good success with instagram at the moment but find managing multiple accounts a bit time consuming.
Do you have any recommended scheduling tool?
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Online Marketing changed the costs of promotion. It is a lot cheaper with higher market reached locally or even outside the area.
Your social media marketing tips are great. I think you posted great and advanced method in your post thanks for sharing grat article
These are awesome tips to shine in social media. I’m blogger who follows some tips but would like to implement some great stuffs revealed here. Adding infographs, Slideshare and attractive images will definitely improve our marketing efforts in social media.
I am sure every social media personal will be influenced by these points.
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Thank you, Elise! Glad you picked up some ideas.
Thanks Kim for sharing a excellent social media marketing tips here. This tips will helpful on tourism business. Thanks again!
Much obliged to you Kim for sharing the greater part of the astounding tips, apparatuses and assets you so merciful offer with us. I’m generally in wonder of you
Wow, what a great tools to improve the social media marketing. Everyone will love this informative information.