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MODULE 5 - Choosing Your COC Campaign Type
Re-Up Campaign

Jump into the video above to get the details for the RE-UP CAMPAIGN.

Who Can Do This:
Anyone With Active Buyers Who Are Up For Renewal

The Traffic For This Campaign:
Active Buyers

The Offer For This Campaign:
Will be the same or essentially the same as what they previously purchased. That said, I recommend trying to increase the price and/or the commitment and adjust the offer slightly to justify those changes. I also recommend a re-up bonus to sweeten the pie some.

Your ACTION Steps

Make a list of your active buyers who are up for renewal, decide how you’ll adjust the offer to justify an increased price or commitment level, come up with a renewal bonus, adjust the script/template to suit your needs, and then approach your buyers about the re-up deal.

Please post in the private Facebook Group to ask questions as you prepare for and implement the campaign (and of course to update me on how it goes).

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