Welcome to 'How to Set Up A Facebook Click to Messenger Ad'

This lesson's video is repeated from earlier in the course, but exists here to use with other Messenger Ad lessons in this Bonus area. You can find the earlier lesson here.

To create a Click to Messenger Ad:

1. Go to Ads Manager and click Create Ad.
2. Choose the Messages objective
   
   
   
   
3. Underneath the messages area, Name your Campaign.
   
   
   
   
4. Click Continue and then Name Your Ad Set (top of the page)
   
   
   
   
   
5. Under Messages, Click Sponsored Message
   
   
   
   
   
6.  Decide on your Audience
   
   NOTE: Since this "looks" and "acts" like a regular Facebook Ad, you have to pick an audience. The goal is to target specific people with your ad that you think will want to engage with your content.
   
   
   
   
7. Choose Your Placement - leave the selected "Automatic Placements" option selected.
   
   
   
   
   
8. Select your budget
   
   
   
   
9. Choose Your Fan Page
   
   
   
   
10. Select Your Ad Format
    
    
    
    
11. Select Your Ad Format
    
    
    
    
12. Start Setting Up Ad
    
    
    
    
    
13. Set up Messages
    
    
    
    
    
14. Review and Confirm Ad