Welcome to ‘Bot Rules'
In this lesson, we'll uncover the reasons for using chatbots for marketing and why you shouldn't ignore them in your marketing arsenal.
By the end of this lesson, you'll be able to:
- Understand how people become subscribers and the different types of subscription messages
- Engage with subscribers without breaking the rules
In the form, the Page admin will be asked to provide the following:
- A sample message and a brief description of how the bot will use subscription messaging.
- A short screencast that shows how people will start a conversation with the bot and examples of subscription messages that the bot will send.
- Which of the three eligible subscription messaging use cases applies to the bot.
- A confirmation that the bot will only send non-promotional content, and will abide by all Facebook Platform policies and community standards.
