Welcome to ‘Click to Messenger Ad in Facebook'

By the end of this lesson, you'll be able to:

1. Use Facebook's built-in Messenger Ad to connect with your audience.

1. Go to Facebook Ads Manager
2. Create “Messages” ad under the “Consideration” column.
3. Name campaign.
4. Click Continue.
5. Name ad set. Ensure it's quickly identifiable. TIP: Include a date in the name.
6. Choose “Click to Messenger” under Messages.
7. Select your audience.
8. Click “Continue” at the bottom.
9. Select page to associate with the ad (e.g. your business page).
10. Select your ad format (e.g. Single Image).
11. Choose your image.
12. Type out your ad text.
13. Type your ad's headline.
14. Set the Call to Action button text “Send Message”
15. Click “Set up messages”
16. Create your Welcome Message. TIP: You can also paste JSON code from ManyChat. Learn more about JSON here.
17. Click Done.
18. Submit the ad.

Watch the walkthrough below to see these steps in action. (No sound.)