Welcome to ‘How to Use Re-Targeting to Grab Low Hanging Fruit'
In this lesson, how to retarget your warm and hot audience to complete a sale.
By the end of this lesson, you'll be able to:
- Learn how retargeting works
- Know the advantages of retargeting
Where to get your Facebook Pixel
Follow the walkthrough below to copy your Facebook Pixel from the Ad Manager. Your steps may be slightly different depending on how you've set up your Ad Manager dashboard.
Once you have your Pixel, you'll need to place it within the header code of your webpages. This depends on your site's platform. You can find Facebook's instructions with more details at https://www.facebook.com/business/learn/facebook-ads-pixel, and you can search Google for “facebook pixel ________” where _________ is your webpage builder of choice, e.g. Squarespace, ClickFunnels, etc.