EPISODE
18

Discover How to Know, Trust and Grow the Numbers In Your Business

with Chris “Mercer” Mercer

Episode Overview

Ya'll…you can only manage what you can measure! Read that twice! BUT enter the problem…most of us don't know what to measure or even HOW to measure it! And frankly, numbers aren't always at the top of our priority list but they NEED TO BE or otherwise, we aren't going to know if our marketing is truly effective. SOOO, let's stop spinning our wheels, slow down for a second and let our special guest, Chris Mercer, share how to de-confuse our data so we can start tracking things that matter!

Episode Sneak Peek

0:00 – Welcome!

4:23 – Special Guest Intro: Chris Mercer

7:44 – How did you get started in this whole measuring space?

11:45 – Is Google Analytics your tool of choice for your website when tracking conversions, where your traffic is coming from, what traffic is performing the best, etc?

18:03 – How to streamline numbers with Google Data Studio

22:27 – Google Tag Manager

23:27 – Do you have to have Google Analytics set up before using Data Studio?

25:36 – Different traffic sources

32:40 – How to use UTM's to track email traffic

33:43 – Is it possible to use one Google Analytics account to manage multiple websites?

35:02 – When managing multiple accounts, can you have one view of all the data points?

36:54 – Does Google Analytics work with Facebook Pixels?

39:06 – What kind of tags should I think about?

43:53 – What do you think the future is as the Analytics continue to get better, and the way for us to look at our tracking our numbers gets better, what do you think is next? What's next?

50:19 – Where to learn more about Chris Mercer

What is the Marketing That Grows Your Business LIVE Show?

MTGYB LIVE Show aka Marketing That Grows Your Business is our weekly LIVE show streamed across Facebook, Youtube, Twitter & LinkedIn . Every week Kim invites a business Guru to share from their unique expertise. It’s full of the latest tips, trends, hacks, and actionable ideas and moreover to help you create a business and a life you love. This show is written, produced and created by me (Kim) and my amazing team. We’re beyond thrilled to have an audience of all ages in 195 countries worldwide and above all, we take our work seriously, but not ourselves.
What is the Marketing That Grows Your Business LIVE Show?

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