Ya'll…you can only manage what you can measure! Read that twice! BUT enter the problem…most of us don't know what to measure or even HOW to measure it! And frankly, numbers aren't always at the top of our priority list but they NEED TO BE or otherwise, we aren't going to know if our marketing is truly effective. SOOO, let's stop spinning our wheels, slow down for a second and let our special guest, Chris Mercer, share how to de-confuse our data so we can start tracking things that matter!
Episode Sneak Peek
0:00 – Welcome!
4:23 – Special Guest Intro: Chris Mercer
7:44 – How did you get started in this whole measuring space?
11:45 – Is Google Analytics your tool of choice for your website when tracking conversions, where your traffic is coming from, what traffic is performing the best, etc?
18:03 – How to streamline numbers with Google Data Studio
22:27 – Google Tag Manager
23:27 – Do you have to have Google Analytics set up before using Data Studio?
25:36 – Different traffic sources
32:40 – How to use UTM's to track email traffic
33:43 – Is it possible to use one Google Analytics account to manage multiple websites?
35:02 – When managing multiple accounts, can you have one view of all the data points?
36:54 – Does Google Analytics work with Facebook Pixels?
39:06 – What kind of tags should I think about?
43:53 – What do you think the future is as the Analytics continue to get better, and the way for us to look at our tracking our numbers gets better, what do you think is next? What's next?
50:19 – Where to learn more about Chris Mercer
Who is Chris “Mercer” Mercer?
Chris “Mercer” Mercer, co-founder of MeasurementMarketing.io, is a sought after measurement marketing expert and has been helping marketers, marketing teams, and agencies, plan out what’s important to measure in their marketing, build measurement systems (using Google Tag Manager and Google Analytics), create actionable dashboard reports, and finally use those reports to forecast and optimize their marketing results.
Where Can You Find Chris?