EPISODE
80

Everything You Need to Know About LinkedIn Ads

with AJ Wilcox

Episode Overview

Would you like to reach your ideal customers on the world’s largest PROFESSIONAL network…Linkedin? Please note, I said the largest “professional” network…this means targeting your person is easier if you are looking for a more educated, higher income customer. While LinkedIn ads traditionally trend a little higher in price than other ads, you are able to target the right people with the right mindset and thus your leads convert at a much higher rate. WIN, right!?

Join me and special guest, AJ Wilcox, LinkedIn Ads pro, as we break down everything you need to know about LinkedIn ads.

Episode Sneak Peek

0:00 Welcome!

1:00 Show Sponsor

2:41 Introduction: Kim Garst

4:08 Show Giveaways

7:18 Introduction: AJ Wilcox

8:40 AJ's treadmill

10:27 What made you choose LinkedIn ads?

12:33 What was your entrepreneurial journey like?

15:30 When it comes to your business now, are you solely focused on LinkedIn ads or do you do other things too?

18:07 Are LinkedIn ads more expensive than Facebook ads?

21:14 What are the different types of LinkedIn ads?

23:30 Do you have a preferred type of ad that works better than others?

25:54 Why do you think video ads don't convert well on LinkedIn?

28:10 Are sponsored messages on inbox more expensive than feed ads?

30:49 What do you recommend for beginners of LinkedIn ads?

35:00 Can you name types of industries that worked really well with LinkedIn ads?

36:50 How do we spot a LinkedIn ad?

38:53 When it comes to ads, what are 3 common mistakes you see people do?

42:37 What should we target to be most effective?

44:53 When it comes to the look of a LinkedIn ad, what are the touchpoints? What grabs people's attention?

47:33 Can you give us simple steps that we could use to jumpstart the process?

52:18 How to connect with AJ Wilcox

52:02 Show Winners

What is the Marketing That Grows Your Business LIVE Show?

MTGYB LIVE Show aka Marketing That Grows Your Business is our weekly LIVE show streamed across Facebook, Youtube, Twitter & LinkedIn . Every week Kim invites a business Guru to share from their unique expertise. It’s full of the latest tips, trends, hacks, and actionable ideas and moreover to help you create a business and a life you love. This show is written, produced and created by me (Kim) and my amazing team. We’re beyond thrilled to have an audience of all ages in 195 countries worldwide and above all, we take our work seriously, but not ourselves.
What is the Marketing That Grows Your Business LIVE Show?

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