Everything You Need to Know About LinkedIn Ads
with AJ Wilcox
Episode Overview
Would you like to reach your ideal customers on the world’s largest PROFESSIONAL network…Linkedin? Please note, I said the largest “professional” network…this means targeting your person is easier if you are looking for a more educated, higher income customer. While LinkedIn ads traditionally trend a little higher in price than other ads, you are able to target the right people with the right mindset and thus your leads convert at a much higher rate. WIN, right!?
Join me and special guest, AJ Wilcox, LinkedIn Ads pro, as we break down everything you need to know about LinkedIn ads.
Episode Sneak Peek
0:00 Welcome!
1:00 Show Sponsor
2:41 Introduction: Kim Garst
4:08 Show Giveaways
7:18 Introduction: AJ Wilcox
8:40 AJ's treadmill
10:27 What made you choose LinkedIn ads?
12:33 What was your entrepreneurial journey like?
15:30 When it comes to your business now, are you solely focused on LinkedIn ads or do you do other things too?
18:07 Are LinkedIn ads more expensive than Facebook ads?
21:14 What are the different types of LinkedIn ads?
23:30 Do you have a preferred type of ad that works better than others?
25:54 Why do you think video ads don't convert well on LinkedIn?
28:10 Are sponsored messages on inbox more expensive than feed ads?
30:49 What do you recommend for beginners of LinkedIn ads?
35:00 Can you name types of industries that worked really well with LinkedIn ads?
36:50 How do we spot a LinkedIn ad?
38:53 When it comes to ads, what are 3 common mistakes you see people do?
42:37 What should we target to be most effective?
44:53 When it comes to the look of a LinkedIn ad, what are the touchpoints? What grabs people's attention?
47:33 Can you give us simple steps that we could use to jumpstart the process?
52:18 How to connect with AJ Wilcox
52:02 Show Winners
Who is AJ Wilcox?
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014.
He's an official LinkedIn partner, host of the LinkedIn Ads Show podcast, and has managed among the world’s largest LinkedIn Ads accounts worldwide.
He's a ginger & triathlete. He & his wife live in Utah, with their 4 kids, and his company car is a wicked-fast gokart.
Where Can You Find AJ?
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