Everything You Need to Know About LinkedIn Ads

with AJ Wilcox

Episode Overview

Would you like to reach your ideal customers on the world’s largest PROFESSIONAL network…Linkedin? Please note, I said the largest “professional” network…this means targeting your person is easier if you are looking for a more educated, higher income customer. While LinkedIn ads traditionally trend a little higher in price than other ads, you are able to target the right people with the right mindset and thus your leads convert at a much higher rate. WIN, right!?

Join me and special guest, AJ Wilcox, LinkedIn Ads pro, as we break down everything you need to know about LinkedIn ads.

Episode Sneak Peek

0:00 Welcome!

1:00 Show Sponsor

2:41 Introduction: Kim Garst

4:08 Show Giveaways

7:18 Introduction: AJ Wilcox

8:40 AJ's treadmill

10:27 What made you choose LinkedIn ads?

12:33 What was your entrepreneurial journey like?

15:30 When it comes to your business now, are you solely focused on LinkedIn ads or do you do other things too?

18:07 Are LinkedIn ads more expensive than Facebook ads?

21:14 What are the different types of LinkedIn ads?

23:30 Do you have a preferred type of ad that works better than others?

25:54 Why do you think video ads don't convert well on LinkedIn?

28:10 Are sponsored messages on inbox more expensive than feed ads?

30:49 What do you recommend for beginners of LinkedIn ads?

35:00 Can you name types of industries that worked really well with LinkedIn ads?

36:50 How do we spot a LinkedIn ad?

38:53 When it comes to ads, what are 3 common mistakes you see people do?

42:37 What should we target to be most effective?

44:53 When it comes to the look of a LinkedIn ad, what are the touchpoints? What grabs people's attention?

47:33 Can you give us simple steps that we could use to jumpstart the process?

52:18 How to connect with AJ Wilcox

52:02 Show Winners

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