Facebook Ad Copy Secrets to Improve Your Conversions

with Gavin Bell

Episode Overview

Think Facebook Ads aren't for you? or perhaps you have tried them and simply didn't get the results you wanted? Then join me and my special guest Gavin Bell as we dig into how YOU can get better results with your Facebook ads! Hint, hint…it's all in the words you use and how you use 'em! Don't miss this one…it's gonna be golden!

Episode Sneak Peek

0:00 Welcome to 6 Facebook Ad Copy Secrets To Improve Your Conversions

5:45 Introduction: Gavin Bell

8:03 In your opinion, why should people consider using Facebook ads?

10:25 Can people on a shoestring budget get good results with Facebook ads?

12:42 Do you have to spend big dollars to be successful with Facebook ads?

15:07 Does Facebook give you more organic each if you are spending money on ads?

18:02 What sells with Facebook ads?

21:02 How would you encourage people who did not succeed with Facebook ads?

23:35 Little nuggets for people who are starting on a small budget

29:00 What is one of the most common mistakes that you see people make when it comes to writing copy for their Facebook ads?

32:52 When it comes to the ad copy, what is a technique for attracting the right person to your the offer and repelling the people?

36:07 How do you use words to make people feel the ad is for them? (ad targeting)

40:47 What is a good technique to grab the attention with your and get people to engage and read?

44:11 What is the importance of having the button and putting the actual link in the ad copy in a couple of places?

48:00 Does the use of emojis actually help with conversions?

50:45 Importance of line spacing (breakage)

52:05 Do you agree that people need to find their own sweet sauce? (test what works)

57:07 What are the strategies for businesses trying to sell health care services?

1:00:40 Any ideas about reaching prospective college students who are on the fence about accepting offers during this pandemic?

1:03:47 Where to find Gavin Bell on social media

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MTGYB LIVE Show aka Marketing That Grows Your Business is our weekly LIVE show streamed across Facebook, Youtube, Twitter & LinkedIn . Every week Kim invites a business Guru to share from their unique expertise. It’s full of the latest tips, trends, hacks, and actionable ideas and moreover to help you create a business and a life you love. This show is written, produced and created by me (Kim) and my amazing team. We’re beyond thrilled to have an audience of all ages in 195 countries worldwide and above all, we take our work seriously, but not ourselves.
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