How to Build a Content Platform That Attracts An Audience of Future Buyers
with Joe Pulizzi
Episode Overview
Content, content, content…we all know we need it BUT how in the world do we create a content driven platform that attracts our buyers? Million dollar question, right?
Join me and the content KING, Joe Pulizzi, founder of Content Marketing World, as we break this down for YOU!
Episode Sneak Peek
0:00 Welcome!
2:21 Show Giveaways
4:40 Introduction: Joe Pelucci
9:40 Content Entrepreneurship
11:11 How did you start down this road?
16:34 Can somebody replicate and stand out in traditional content marketing?
22:16 In your opinion, what is a minimum viable audience?
25:37 What is Content Tilt?
32:42 The Power of 100
40:12 What are Web 3.0. NTFs, new age things, etc that people might not be aware of?
47:03 How do you create an NFT? How to get started?
51:35 Where to connect with Joe Pulizzi
52:48 Live Show Winners
Who is Joe Pulizzi?
Joe Pulizzi is the Amazon bestselling author of Content Inc., Killing Marketing and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. His novel, The Will to Die, was awarded “Best Suspense Book” of 2020 by the National Indie Excellence Awards. Joe's latest version of Content Inc. is now available.
He has founded four companies including content creation news site The Tilt as well as Content Marketing Institute. In 2014, he received the “Lifetime Achievement Award” by the Content Council. His podcast series, This Old Marketing with Robert Rose, has millions of downloads from over 150 countries. His Foundation, The Orange Effect, delivers speech therapy and technology services to children in over 35 states.
Where Can You Find Joe?
Learn more about Joe here joepulizzi.com
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