How to Build Momentum and Stand Out When You Don’t Have Dollars to Spend
with Mark Schaefer
Episode Overview
How can we be heard, be seen, be discovered in today’s sea of information? It can be an overwhelming and seemingly monumental undertaking BUT…there is a way!
Join me and our special guest and sweet friend, Mark Schaefer, as we break down his process for how to build momentum in today’s world.
Episode Sneak Peek
0:00 Welcome!
2:44 Introduction: Kim Garst
3:32 Show Giveaways
5:51 Introducing Mark Schaefer
8:05 Mark’s career journey 12:08 What is Cumulative Advantage?
16:10 When it comes to core competencies, how do we show up and showcase our uniqueness?
20:04 What is the internal thing that sparks someone's success versus somebody who doesn't fully take advantage of what's in their basket?
23:36 How much momentum or grabbing the wave is luck or timing?
29:12 What advice will you give to people who have something to sell, but haven't really looked at it from the buyer’s perspective?
33:37 Can you give us a couple of examples of businesses that have seen the wave and then taken advantage of the momentum?
37:11 Waves don’t last forever. So you have to keep looking at what's next. What's the next one?
37:57 How does somebody else build momentum in their business? What are some strategies that you could give to help people figure that out on their own?
42:08 Is it consistency that wins the day or is it the next big idea? It’s both. Assess where you are and identify your advantage. Find the seam. Burst through it as fast and as long as you can.
45:28 What seams do you see in the landscape?
50:47 What's a question I should ask you but didn't?
52:43 Live Show Winners
53:38 Where to find Mark Schaefer
Who is Mark Schaefer?
Mark W. Schaefer is a globally-recognized author, keynote speaker, futurist, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written nine best-selling books. Mark’s new book Cumulative Advantage: How to Build Momentum for Your Ideas, Business and Life Against All Odds
His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.
Where Can You Find Mark?
What is the Marketing That Grows Your Business LIVE Show?
