How to Create Content that Ranks in Google
with Mike Gingerich
Episode Overview
Join me and our special guest and sweet friend, Mike Gingerich, as we break it down. You will leave with some golden nuggets for sure!Episode Sneak Peek
8:16 Introducing Mike Gingerich
9:35 Backstory how Mike started: how his business evolved.
15:14 What the heck is SEO? Google has over 90% market share of internet searches. You want your content to show up on Google and the method for doing that is search engine optimization (SEO).
18:45 For those who don’t blog, what can they have on their website? You wanna write for the end-user while being aware of what Google wants.
24:45 How do people know about their load time? 1. Google PageSpeed insight. 2. Google console : Page experience
27:26 Sources of traffic
28:22 Strategies to get your content infront of people that have higher authority than you do.
36:00 Will links to different pages from YouTube be more valuable? It depends on the ranking authorities of sites.
38:28 What are myths in Google ranking?
41:05 You need to know enough about your business. You need to know at least at a baseline level.
43:28 Wher do beginners start with SEO? Mike recommends using WordPress and install YoastSEO plugin.
49:04 Doesn’t repeating a phrase multiple times make the content redundant? It all depends on the quantity of content on the page.
55:16 Nail down your messaging, be on target on the topics you like to talk about, and do it more frequently. Start with 1 600-word post a week.
Who is Mike Gingerich?
Mike lives to add value to people’s lives in uncommon ways such as running a marathon in Iraq to raise funds to rebuild homes for Iraqi’s who had been displaced by ISIS. He loves to explore through travel, is a fitness nerd, and tries to leave lots of smiles behind.
Where Can You Find Mike?
What is the Marketing That Grows Your Business LIVE Show?
Other Live Show Episodes
How to Build Momentum and Stand Out When You Don’t Have Dollars to Spend
with Mark Schaefer
