Episode Sneak Peek
8:16 Introducing Mike Gingerich
9:35 Backstory how Mike started: how his business evolved.
15:14 What the heck is SEO? Google has over 90% market share of internet searches. You want your content to show up on Google and the method for doing that is search engine optimization (SEO).
18:45 For those who don’t blog, what can they have on their website? You wanna write for the end-user while being aware of what Google wants.
24:45 How do people know about their load time? 1. Google PageSpeed insight. 2. Google console : Page experience
27:26 Sources of traffic
28:22 Strategies to get your content infront of people that have higher authority than you do.
36:00 Will links to different pages from YouTube be more valuable? It depends on the ranking authorities of sites.
38:28 What are myths in Google ranking?
41:05 You need to know enough about your business. You need to know at least at a baseline level.
43:28 Wher do beginners start with SEO? Mike recommends using WordPress and install YoastSEO plugin.
49:04 Doesn’t repeating a phrase multiple times make the content redundant? It all depends on the quantity of content on the page.
55:16 Nail down your messaging, be on target on the topics you like to talk about, and do it more frequently. Start with 1 600-word post a week.
Who is Mike Gingerich?
Mike lives to add value to people’s lives in uncommon ways such as running a marathon in Iraq to raise funds to rebuild homes for Iraqi’s who had been displaced by ISIS. He loves to explore through travel, is a fitness nerd, and tries to leave lots of smiles behind.