How to Create Customers With Word of Mouth Marketing
with Jay Baer
Episode Overview
Episode Sneak Peek
0:00 Welcome
2:45 Live Show Prizes
5:20 Introducing Jay Baer
9:00 Jay Baer’s backstory
11:42 What is word-of-mouth marketing in a nutshell?
13:51 70% of consumers say that they rely upon ratings and reviews more than ever.
17:10 Audience question: I know some people are hired to give bad reviews.
19:48 What is a talk trigger as it relates to word-of-mouth marketing?
22:40 In your book, you discuss Trigger types. Can you break those down?
30:54 Are there certain types of businesses/niches that can do this better than others?
33:28 Talk trigger #4: Talkable usefulness. When you’re just more useful as a business than customers expect.
36:07 What makes people share and talk about you?
39:04 Can you share how people can get started with word-of-mouth marketing?
43:10 Audience question: What if you don’t have people yet? Therefore no one is saying anything yet.
47:50 Word of mouth is about the unexpected. Ex. chewy.com
50:00 What is a question that I should have asked, but didn't, as it relates to word-of-mouth marketing?
52:50 If you have an effective talk trigger, every single customer is a potential influencer. All you gotta do is unlock their word of mouth.
54:17 Where to connect with Jay Baer
Who is Jay Baer?
Jay Baer helps businesses clone their customers. A 7th-generation entrepreneur, he has written 6 best-selling books, and founded 5, multi-million dollar companies.
He’s one of the world’s top 30 Global Gurus in customer service AND online marketing, and is a hall of fame keynote speaker. Jay has helped many of the world’s most iconic brands like The United Nations, Oracle, Hilton, and US Bank exceed their customers’ expectations.
He’s a lover of plaid suits, and is a licensed tequila consultant and certified barbeque judge.
Where Can You Find Jay?
What is the Marketing That Grows Your Business LIVE Show?
