How to Create Educational Content That Engages & Entertains

with Andrew and Pete

Episode Overview

Have you created some amazing content but struggled to get people to engage with it? Have you watched YouTube videos until your eyeballs bleed trying to figure out how you can stand out on social media? If trying to figure out this whole content marketing thing has left you on the struggle bus, join me and special guests, Andrew & Pete, the fun content marketing duo LIVE. We will dig into how you can come up with educational content that will not only engage, but entertain your community!

Episode Sneak Peek

0:00 – Welcome!

4:41 – Introduction: Andrew & Pete

8:23 – Background on their content journey

13:57 – How did you make the intentional shift to content that's different?

17:26 – How did you shift into inserting your personality in your content?

21:05 – What makes content engaging?

25:18 – How did you guys decipher what format your content is gonna show up?

27:50 – 5 Reasons why people will share your content

28:14 – 1) Get people to really like you enough to share your content.

28:54 – 2) Elicit some types of emotions

29:19 – 3) Make people look good for sharing your content.

30:22 – 4) Courses and Beliefs

30:30 – 5) Hyper Value content – going above and beyond

32:34 – How far back does your friendship grow and how did it start?

35:30 – What would you advise people to try if a few things are for them?

39:53 – Was your shift to making videos accidental or intentional?

42:18 – Processing and outsourcing

43:52 – How long are your videos? What's the normal range?

49:36 – Focus on one thing to sell. Outsource, process, automate, delegate.

52:47 – Where to find Andrew and Pete

53:24 – Andrew and Pete's one product: Atomic

What is the Marketing That Grows Your Business LIVE Show?

MTGYB LIVE Show aka Marketing That Grows Your Business is our weekly LIVE show streamed across Facebook, Youtube, Twitter & LinkedIn . Every week Kim invites a business Guru to share from their unique expertise. It’s full of the latest tips, trends, hacks, and actionable ideas and moreover to help you create a business and a life you love. This show is written, produced and created by me (Kim) and my amazing team. We’re beyond thrilled to have an audience of all ages in 195 countries worldwide and above all, we take our work seriously, but not ourselves.
What is the Marketing That Grows Your Business LIVE Show?

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