How to Create Educational Content That Engages & Entertains
with Andrew and Pete
Episode Overview
Have you created some amazing content but struggled to get people to engage with it? Have you watched YouTube videos until your eyeballs bleed trying to figure out how you can stand out on social media? If trying to figure out this whole content marketing thing has left you on the struggle bus, join me and special guests, Andrew & Pete, the fun content marketing duo LIVE. We will dig into how you can come up with educational content that will not only engage, but entertain your community!
Episode Sneak Peek
0:00 – Welcome!
4:41 – Introduction: Andrew & Pete
8:23 – Background on their content journey
13:57 – How did you make the intentional shift to content that's different?
17:26 – How did you shift into inserting your personality in your content?
21:05 – What makes content engaging?
25:18 – How did you guys decipher what format your content is gonna show up?
27:50 – 5 Reasons why people will share your content
28:14 – 1) Get people to really like you enough to share your content.
28:54 – 2) Elicit some types of emotions
29:19 – 3) Make people look good for sharing your content.
30:22 – 4) Courses and Beliefs
30:30 – 5) Hyper Value content – going above and beyond
32:34 – How far back does your friendship grow and how did it start?
35:30 – What would you advise people to try if a few things are for them?
39:53 – Was your shift to making videos accidental or intentional?
42:18 – Processing and outsourcing
43:52 – How long are your videos? What's the normal range?
49:36 – Focus on one thing to sell. Outsource, process, automate, delegate.
52:47 – Where to find Andrew and Pete
53:24 – Andrew and Pete's one product: Atomic
Who is Andrew and Pete?
Andrew and Pete are the fun business duo who help small business owners scale their business so they can stop swapping time for money. They have a weekly YouTube show and run one of the UK's leading marketing membership community, called ATOMIC. Winners of the ‘Digital and Social Media Company of the Year Award', and also ‘Business Personality of the Year Award'. As the authors of two hit books, ‘The Hippo Campus' and ‘Content Mavericks' they regularly keynote international conferences such as Social Media Marketing World and have been featured on sites such as Inc., Huffington Post, Social Media Examiner, Convince and Convert, Entrepreneur on Fire and Kim Garst. They are ranked in the the top 100 digital marketers in the world and host one of the Europe's largest small business growth conferences, ATOMICON happening in Newcastle-upon-Tyne. You can find out more about them at: www.andrewandpete.com
Where Can You Find Andrew and Pete?
What is the Marketing That Grows Your Business LIVE Show?
