Would you like to know how to quickly and EASILY create video ads that sell more “stuff” without outsourcing it someone else?
Join me and my sweet friend, Matt Johnston, a video ad expert, as we break down exactly how you can do just that!
Episode Sneak Peek
1:12 Show giveaways
4:48 Introducing Matt Johnston
7:04 How Matt started doing video ads in the online space.
11:41 How important are ads these days?
14:20 You could spend a dollar a day taking your best-value content sent to everybody who visited your website in the past.
15:48 Why video ads over static images or text?
18:01 Video is a way to start a potentially deep relationship with a customer who can feel you – you can make them feel something deeply.
22:27 What are the most effective types of video ads?
23:41 Putting a person in a thumbnail has generated 200-300% higher click-through rates.
24:12 A smiling woman outperformed men. Women like empathy and men like pretty girls.
26:14 What's the best video format? Square, landscape?
28:52 Audience question: Shouldn't we validate an offer before investing in ad spend?
32:15 What’s the formula for a video ad?
39:09 What’s the best way to get started with video ads without breaking the bank?
49:48 What are the No-No’s when it comes to video ads?
56:50 Live show winners
57:36 Where to connect with Matt