How to Make Video Ads That Sell
with Matt Johsnton
Episode Overview
Would you like to know how to quickly and EASILY create video ads that sell more “stuff” without outsourcing it someone else?
Join me and my sweet friend, Matt Johnston, a video ad expert, as we break down exactly how you can do just that!
Episode Sneak Peek
0:00 Welcome!
1:12 Show giveaways
4:48 Introducing Matt Johnston
7:04 How Matt started doing video ads in the online space.
11:41 How important are ads these days?
14:20 You could spend a dollar a day taking your best-value content sent to everybody who visited your website in the past.
15:48 Why video ads over static images or text?
18:01 Video is a way to start a potentially deep relationship with a customer who can feel you – you can make them feel something deeply.
22:27 What are the most effective types of video ads?
23:41 Putting a person in a thumbnail has generated 200-300% higher click-through rates.
24:12 A smiling woman outperformed men. Women like empathy and men like pretty girls.
26:14 What's the best video format? Square, landscape?
28:52 Audience question: Shouldn't we validate an offer before investing in ad spend?
32:15 What’s the formula for a video ad?
39:09 What’s the best way to get started with video ads without breaking the bank?
49:48 What are the No-No’s when it comes to video ads?
56:50 Live show winners
57:36 Where to connect with Matt
Who is Matt Johsnton?
Matt is an online video pioneer and vieo marketing expert. He’s driven 10 billion+ video views online and made millions for his clients.
Where Can You Find Matt?
What is the Marketing That Grows Your Business LIVE Show?
