How to Use Instagram to Generate Organic Leads
with Jenn Herman
Episode Overview
Are you hearing all the chatter about how people are rockin' Instagram and would love to know how YOU could get amazing results without spending a penny? To get the secret sauce, join me and my amazing guest, Jenn Herman, to find out how to generate organic leads on Instagram!
Episode Sneak Peek
0:00 – Welcome!
5:08 – Introduction: Jenn Herman
9:01 – Is it possible to get leads from Instagram for FREE?
10:52 – What does optimizing your Instagram bio mean?
14:37 – Jenn's bio
14:58 – How to get line breaks on Instagram
16:10 – How people can find you on Instagram
20:36 – How important is the link on your bio?
22:38 – Linktree
24:10 – Creating a Linktree on your website
26:48 – Personal or business IG account?
28:44 – Creator profile
29:48 – Can you create original emojis instead of using stock emojis?
32:02 – What things would you put on a link page?
34:55 – Can you merge a personal and business account?
39:05 – How do you get and use action buttons?
43:50 – What types of content are thumb-stopping?
48:24 – How to send people to the link on your bio from Instagram Stories
49:56 – How long should captions be on Instagram?
53:20 – Instagram Insights
56:45 – Which is better in converting leads? Stories of feed content?
1:02:05 – Where to find Jenn Herman
Who is Jenn Herman?
Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog over multiple years. She is a sought-after and international speaker providing tips, resources, and training for organizations of all sizes that need to structure their social media strategies. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business. Jenn has been featured in Inc., Fox News, BBC News, Yahoo Finance, HuffPost, The Verge, CBS Radio LA, and numerous other podcasts and publications. She is the author of “Instagram for Dummies”, “Instagram for Business for Dummies”, and “Stop Guessing: Your Step-by-Step Guide to Creating a Social Media Strategy”.
Where Can You Find Jenn?
Website: jennstrends.com
IG and Twitter: @jenns_trends
FB Group: facebook.com/groups/1914407545476748/
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