How to Write Emails That Position You to Charge What You Want – Whether Your Email List is 10 or 10,000!
with Mara Glazer
Episode Overview
Are you ready to say GOODBYE to figuring out all the hard, techy, time-consuming, and…dare I say expensive “shiny-object” strategies – just to only get another sale or two?! Ughhh, Yuck!
Then, join me and special guest, Mara Glazer, as we talk about how you CAN write emails that set you up to charge what you are worth, no matter your list size!
Episode Sneak Peek
0:00 Welcome!
3:00 Show Giveaways
5:23 Mara Glazer
6;45 Do you think most sales are from the email list?
9:06 How did you get started with copywriting?
14:10 What was your father's reluctance in employing you?
15:42 What is direct response copy?
18:23 Show Sponsor
20:04 Is copy different with different types of businesses? Is there a formula for any type of business that you're marketing?
23:30 What have you found in recent times to work best, is it the VSL or long-form sales copy?
28:43 Give us 3 reasons why copywriting important
32:22 What gets people to make the decision to buy? How do you get people to be on the phone with you in an email sequence?
36:28 Tweaking an email until it performs
37:31 How do we get people to open emails?
44:54 Do you have any list of to-do's when it comes to email marketing?
49:34 What are the must-don'ts?
52:18 Should women market differently than men?
55:38 Show Winners
56:05 Where to connect with Mara Glazer
Who is Mara Glazer?
Mara Glazer, known to many as the “The World’s Best Female Copywriter”, is the owner of the “Direct Response Copy Girl” Copywriting Agency, specializing in writing sales copy for business owners in the coaching, speaking and eCommerce industries. She is also a business strategist to some of the most recognized top earning influencers today. Personally trained by World Famous Direct Response Copywriter (and her father), Bill Glazer, she has been featured on ABC, NBC, CBS, FOX, The Huffington Post, The Baltimore Sun, and many other major media outlets.
Where Can You Find Mara?
What is the Marketing That Grows Your Business LIVE Show?
