Discover How to Get Paid for Your Influence
with Neal Schaffer
Episode Overview
NEWSFLASH: YASSSS, you have INFLUENCE…each and every one of us has influence. We find a place we like, we share it. We find a product we love, we share it. But wouldn’t it be nice to be PAID for sharing things you love?
Then join me and special guest, Neal Schaffer, as we break down what influencer marketing is and how YOU can take advantage of it to create more income in your business.
Episode Sneak Peek
0:00 Welcome!
3:40 Show Giveaways
5:05 Introduction: Neal Shaffer
7:52 What is influencer marketing?
11:24 How did you get started with influencer marketing?
16:44 What's your take on nano influencers?
23:22 What are your top 3 most popular influencer campaigns?
31:02 Do you feel that influencer marketing is more beneficial than paid ads?
37:06 How does someone start with influencer marketing?
43:18 Do you recommend we marketers start an influencer program by having individual conversations with potential influencers?
51:04 What's the 99-1 Rule
55:41 Show Winners
55:05 Where to find Neal Shaffer
Who is Neal Schaffer?
Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy PDCA Social, Neal currently serves as a Fractional CMO for several organizations. Neal also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of 4 sales and marketing books, including Maximize Your Social (Wiley) and the recently published The Age of Influence (HarperCollins Leadership), a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for weekly marketing inspiration.
Where Can You Find Neal?
Website:Â neilschaffer.com
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