Is Your LinkedIn Content Strategy Making You Look Desperate?
with Melonie Dodaro
Episode Overview
“OMGosh, I can't believe how popular LinkedIn is becoming lately! If you aren't using LinkedIn or not getting the results you want, you are going to want to join me and special guest, Melonie Dodaro. Melonie is a renowned LinkedIn expert and she is going to share why many business owners are waking up to the possibilities on LinkedIn. She's also going to pull back the curtain and share her easy LinkedIn Content Strategy so YOU know what you should be posting to get noticed and be seen as a trusted authority on your topic by your ideal clients.
Episode Sneak Peek
0:00 Falling in love with LinkedIn
5:52 Introduction: Melonie Dodaro
8:40 What is going on in this surge of people going in on LinkedIn?
12:15 Three types of people not getting enough on LinkedIn
16:00 4th type of user
19:27 WIIFM filter (What's in it for me?)
21:51 What are some of the bigger misconceptions people have when it comes to LinkedIn?
25:36 How many hashtags to use on LinkedIn?
26:59 What are the common mistakes people make on LinkedIn?
31:35 When you tag somebody, what kind of visibility does that give that post?
35:39 Can you untag yourself from LinkedIn posts like you can on Facebook?
36:03 What do you feel is the biggest opportunity for people who want to jump into LinkedIn and leverage it to create business?
41:28 When it comes to showing up and giving value on LinkedIn, what in the world should you post?
45:03 Reason why LinkedIn has grown so much
47:30 Ignore the pitches on LinkedIn
48:33 Posts versus articles on LinkedIn? What's your take on that?
49:45 What is your take on putting the article on your blog and doing the same article on LinkedIn article?
52:32 If LinkedIn doesn't like links and I blog, would I benefit from making the blog post a LinkedIn article?
53:44 What is your philosophy on what connections you accept?
55:10 What is our limit on LinkedIn?
Who is Melonie Dodaro?
Melonie Dodaro is a preeminent authority on social selling on LinkedIn and the author of the #1 bestselling book LinkedIn Unlocked. She is also the CEO of Top Dog Social Media, a company specializing in B2B social selling on LinkedIn. Melonie’s superpower is creating strategies that turn cold connections into clients.
Where Can You Find Melonie?
FREE video series: go.topdogsocialmedia.com/Linkedin-leads/
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