Cut Your Facebook Ad Spend In Half (Or More!) With a Content Flywheel Strategy
with Jaime O’Connor
Episode Overview
You may have heard that you need a sales funnel or maybe you have even tried creating sales funnels but they didn't work for you. Our special guest this week, Jaime O’Connor” is going to share a very specific strategy called the “content flywheel” that will help you attract, engage and delight your potential customers. This strategy will also help you cut your Facebook ad spend tremendously because you are building the know, like and trust factor very “smartly” and they won’t be able to help throwing down their credit card!
Join us as we talk about what a flywheel content strategy is and how it can help reduce your Facebook ad spend and get more conversions.
Episode Sneak Peek
0:00 Welcome!
3:00 Introduction: Kim Garst
4:27 Show Giveaways
6:10 Show Sponsor
7:15 Introduction: Jaime O'Connor
14:03 Are Facebook ads necessary?
16:25 What is a Content Flywheel?
19:47 Connecting on a human level instead of selling stuff
23:05 What is the very first thing to do with content?
27:27 Sample implementations of the content strategy28:14 What is the perfect size for content?
30:37 Do you think we can see our own value bombs? (content)
34:55 Creating binge-worthy pieces of content (taking existing things and leverage it)
35:55 How do we compare a Flywheel versus Sales Funnel?
39:10 Flywheel – Creating Know, Like, Trust
41:36 How much money to get some decent traction, make this Flywheel content work?
46:14 Can you tell us a success story? How did the flywheel strategy impact their sales?
52:48 Can you give an example of regular types of business?
58:38 Where to find Jaime O'Connor
1:01:00 Getting your 100 people who buy/engage consistently
1:02:03 Live Show winners
1:05:06 More about the flywheel strategy
Who is Jaime O’Connor?
Jaime O’Connor is a digital strategy nerd who is dedicated to helping brands understand their growth opportunities in the digital landscape. She and her team help clients monetize their content in a way that never burns out their audiences and creates raving fans by ditching the funnel and creating a F.A.N. Powered Flywheel. She is on a mission to educate up and coming brands with the knowledge they need to level up and play in the professional arena.
Where Can You Find Jaime?
What is the Marketing That Grows Your Business LIVE Show?
