EPISODE
56

Cut Your Facebook Ad Spend In Half (Or More!) With a Content Flywheel Strategy

with Jaime O’Connor

Episode Overview

You may have heard that you need a sales funnel or maybe you have even tried creating sales funnels but they didn't work for you. Our special guest this week, Jaime O’Connor” is going to share a very specific strategy called the “content flywheel” that will help you attract, engage and delight your potential customers. This strategy will also help you cut your Facebook ad spend tremendously because you are building the know, like and trust factor very “smartly” and they won’t be able to help throwing down their credit card!

Join us as we talk about what a flywheel content strategy is and how it can help reduce your Facebook ad spend and get more conversions.

Episode Sneak Peek

0:00 Welcome!

3:00 Introduction: Kim Garst

4:27 Show Giveaways

6:10 Show Sponsor

7:15 Introduction: Jaime O'Connor

14:03 Are Facebook ads necessary?

16:25 What is a Content Flywheel?

19:47 Connecting on a human level instead of selling stuff

23:05 What is the very first thing to do with content?

27:27 Sample implementations of the content strategy28:14 What is the perfect size for content?

30:37 Do you think we can see our own value bombs? (content)

34:55 Creating binge-worthy pieces of content (taking existing things and leverage it)

35:55 How do we compare a Flywheel versus Sales Funnel?

39:10 Flywheel – Creating Know, Like, Trust

41:36 How much money to get some decent traction, make this Flywheel content work?

46:14 Can you tell us a success story? How did the flywheel strategy impact their sales?

52:48 Can you give an example of regular types of business?

58:38 Where to find Jaime O'Connor

1:01:00 Getting your 100 people who buy/engage consistently

1:02:03 Live Show winners

1:05:06 More about the flywheel strategy

What is the Marketing That Grows Your Business LIVE Show?

MTGYB LIVE Show aka Marketing That Grows Your Business is our weekly LIVE show streamed across Facebook, Youtube, Twitter & LinkedIn . Every week Kim invites a business Guru to share from their unique expertise. It’s full of the latest tips, trends, hacks, and actionable ideas and moreover to help you create a business and a life you love. This show is written, produced and created by me (Kim) and my amazing team. We’re beyond thrilled to have an audience of all ages in 195 countries worldwide and above all, we take our work seriously, but not ourselves.
What is the Marketing That Grows Your Business LIVE Show?

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