These days you have 3-5 seconds to grab someone's attention. If your MESSAGE isn't clear, guess what? You are gonna lose out on the opportunity to build a relationship and ultimately sell to your ideal customer.
The crazy part…it's HARD to nail your message! This is why I have invited Ryan Foland, a branding expert and the author of ‘Ditch the Act', to help us identify how to clearly define branding messages that are authentic, relatable, and influential so we can make a BIG impact!
Episode Sneak Peek
3:12 Introduction: Kim Garst
5:50 Show Sponsor: kimgarst.com/restream
7:08 Introduction: Ryan Foland
8:50 Ryan's rap
11:44 How did you get started with your journey?
18:31 People trying to serve their community are not nailing their people the problem they solve.
19:00 Refine and define your core messaging. Improving
22:02 What are some common misconceptions when it comes to building an online brand?
26:47 Authenticity: People don't care about your success. People care even more about how they see themselves in your story.
31:09 What is the 3-1-3 method?
39:04 What is your advice for people for them to be relatable?
1:01:33 Where to find Ryan Foland
1:03:36 Mug winners
1:06:15 Ryan's finale rap