Facebook ads are an extremely powerful marketing tool. They are one of the best ways to get the word out about your company and reach new customers but yet many shy away from them because they seem complicated, overwhelming, and expensive.
Join me and my special guest and Facebook ads pro, Jody Milward, as we talk about what you need to know BEFORE you start ads so that you can launch your first or next ad with success.
Episode Sneak Peek
3:30 Show Giveaways
5:28 Introduction: Jody Milward
8:02 What put Jody on the Facebook ads fad
11:12 Show sponsor: kimgarst.com/restream
12:20 What types of businesses can really benefit from Facebook ads?
15:17 Do you have to spend a lot of money on Facebook ads to get results?
19:06 Is using ads manager better than boosting? Is that a myth?
21:40 What happens when FB shuts your ads down? How would you know what you did wrong?
24:45 Can you use a boost post for another type of ad format?
27:27 What are the types of Facebook ads?
32:48 You need a goal before you start Facebook ads
33:15 If you're just getting started, what do you need to advertise on Facebook?
24:48 Facebook Pixel
38:36 What is going to be the effect of iOS 14 on Facebook ads?
43:00 When managing multiple pages & websites, do you only get one and how do you separate accounts?
45:37 Flywheel content: Can you talk about it and what does it look like when creating sales if you nurture your community?
49:37 What are the components of an ad? What are strategies/tips on what the creative should look like?
53:47 What is your take on long-form/story-based content?
55:10 Where to find Jody Milward
57:08 Live show winners