EPISODE
62

How to Turn Your Email List Into A Gold Mine with a Simple Welcome Sequence

with Sarah Anderson

Episode Overview

When someone signs up for your email list, what happens next? Unfortunately, many business owners miss out on the opportunity to build a relationship (and create sales!) with their new subscribers because they don’t have a welcome sequence in place.

If you know you need to fix this, join me and special guest, Sarah Anderson, as we talk about the importance of a welcome sequence, what you can send and even how you can sell in your welcome sequence!

Episode Sneak Peek

0:00 Welcome!

1:15 Introduction: Kim Garst

5:03 Show Giveaway

5:45 Show Sponsor

8:45 Introduction: Sarah Anderson

11:04 How did you get started with copywriting?

13:03 What is an email welcome sequence?

14:17 What's the real benefit of a welcome sequence?

16:48 What is the reason why most people don't step into having welcome email sequences?

18:38 What are some best strategies?

20:21 Minimum viable product

20:40 What is a minimum viable product email sequence?

26:03 How important reply emails are

27:30 Email sequence as a journey for your person

28:02 How do you define the journey?

30:23 Should you have different welcome sequences for different product lines?

35:34 Segmentation

36:05 Can you lead someone to a sale in a welcome sequence (without sounding salesy)?

38:12 Shift to mini offers versus freebies

40:46 On what increment should you send an email sequence?

45:24 What email service provider do you recommend to those who are just starting out?

50:05 How can I make emails from direct sales companies directed to my list not look like they're coming from me?

53:44 Where to find Sarah Anderson

56:46 Show winners

What is the Marketing That Grows Your Business LIVE Show?

MTGYB LIVE Show aka Marketing That Grows Your Business is our weekly LIVE show streamed across Facebook, Youtube, Twitter & LinkedIn . Every week Kim invites a business Guru to share from their unique expertise. It’s full of the latest tips, trends, hacks, and actionable ideas and moreover to help you create a business and a life you love. This show is written, produced and created by me (Kim) and my amazing team. We’re beyond thrilled to have an audience of all ages in 195 countries worldwide and above all, we take our work seriously, but not ourselves.
What is the Marketing That Grows Your Business LIVE Show?

Other Live Show Episodes

EPISODE 126

Tips and Tricks to Make Your Business Recession-Proof

with Jason Portnoy

EPISODE 125

How to Create an Irresistible Personal Brand

with Phil Pallen

EPISODE 124

How to Create Profitable High Ticket Offers

with Erica Martin

Don’t miss the next episode!

Be notified of my LIVE weekly interviews, strategy and marketing advice to help you grow your business

Get FREE Access to 51 Mini Digital Product Ideas that people will line up to buy!
[if mso]
[if mso]
[if mso]
[if mso]