When someone signs up for your email list, what happens next? Unfortunately, many business owners miss out on the opportunity to build a relationship (and create sales!) with their new subscribers because they don’t have a welcome sequence in place.
If you know you need to fix this, join me and special guest, Sarah Anderson, as we talk about the importance of a welcome sequence, what you can send and even how you can sell in your welcome sequence!
Episode Sneak Peek
1:15 Introduction: Kim Garst
5:03 Show Giveaway
5:45 Show Sponsor
8:45 Introduction: Sarah Anderson
11:04 How did you get started with copywriting?
13:03 What is an email welcome sequence?
14:17 What's the real benefit of a welcome sequence?
16:48 What is the reason why most people don't step into having welcome email sequences?
18:38 What are some best strategies?
20:21 Minimum viable product
20:40 What is a minimum viable product email sequence?
26:03 How important reply emails are
27:30 Email sequence as a journey for your person
28:02 How do you define the journey?
30:23 Should you have different welcome sequences for different product lines?
36:05 Can you lead someone to a sale in a welcome sequence (without sounding salesy)?
38:12 Shift to mini offers versus freebies
40:46 On what increment should you send an email sequence?
45:24 What email service provider do you recommend to those who are just starting out?
50:05 How can I make emails from direct sales companies directed to my list not look like they're coming from me?
53:44 Where to find Sarah Anderson
56:46 Show winners