How to Turn Your Email List Into A Gold Mine with a Simple Welcome Sequence
with Sarah Anderson
Episode Overview
When someone signs up for your email list, what happens next? Unfortunately, many business owners miss out on the opportunity to build a relationship (and create sales!) with their new subscribers because they don’t have a welcome sequence in place.
If you know you need to fix this, join me and special guest, Sarah Anderson, as we talk about the importance of a welcome sequence, what you can send and even how you can sell in your welcome sequence!
Episode Sneak Peek
0:00 Welcome!
1:15 Introduction: Kim Garst
5:03 Show Giveaway
5:45 Show Sponsor
8:45 Introduction: Sarah Anderson
11:04 How did you get started with copywriting?
13:03 What is an email welcome sequence?
14:17 What's the real benefit of a welcome sequence?
16:48 What is the reason why most people don't step into having welcome email sequences?
18:38 What are some best strategies?
20:21 Minimum viable product
20:40 What is a minimum viable product email sequence?
26:03 How important reply emails are
27:30 Email sequence as a journey for your person
28:02 How do you define the journey?
30:23 Should you have different welcome sequences for different product lines?
35:34 Segmentation
36:05 Can you lead someone to a sale in a welcome sequence (without sounding salesy)?
38:12 Shift to mini offers versus freebies
40:46 On what increment should you send an email sequence?
45:24 What email service provider do you recommend to those who are just starting out?
50:05 How can I make emails from direct sales companies directed to my list not look like they're coming from me?
53:44 Where to find Sarah Anderson
56:46 Show winners
Who is Sarah Anderson?
Sarah Anderson is an email strategist + copywriter for digital course creators, coaches, and service providers. She specializes in writing welcome sequences that engage new subscribers, establish your authority, and set the stage for powerful (and profitable) launches.
Where Can You Find Sarah?
Website:Â sarahmarieanderson.com/
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