How to Turn Your Email List Into A Gold Mine with a Simple Welcome Sequence

with Sarah Anderson

Episode Overview

When someone signs up for your email list, what happens next? Unfortunately, many business owners miss out on the opportunity to build a relationship (and create sales!) with their new subscribers because they don’t have a welcome sequence in place.

If you know you need to fix this, join me and special guest, Sarah Anderson, as we talk about the importance of a welcome sequence, what you can send and even how you can sell in your welcome sequence!

Episode Sneak Peek

0:00 Welcome!

1:15 Introduction: Kim Garst

5:03 Show Giveaway

5:45 Show Sponsor

8:45 Introduction: Sarah Anderson

11:04 How did you get started with copywriting?

13:03 What is an email welcome sequence?

14:17 What's the real benefit of a welcome sequence?

16:48 What is the reason why most people don't step into having welcome email sequences?

18:38 What are some best strategies?

20:21 Minimum viable product

20:40 What is a minimum viable product email sequence?

26:03 How important reply emails are

27:30 Email sequence as a journey for your person

28:02 How do you define the journey?

30:23 Should you have different welcome sequences for different product lines?

35:34 Segmentation

36:05 Can you lead someone to a sale in a welcome sequence (without sounding salesy)?

38:12 Shift to mini offers versus freebies

40:46 On what increment should you send an email sequence?

45:24 What email service provider do you recommend to those who are just starting out?

50:05 How can I make emails from direct sales companies directed to my list not look like they're coming from me?

53:44 Where to find Sarah Anderson

56:46 Show winners

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