Episode Sneak Peek
1:43 Show Giveaways
5:45 Introduction: Ralph Burns
10:30 What tweaked your interest in starting an ad agency?
15:50 What is paid media?
20:35 Should we invest on our traffic source?
26:39 If you have to put key changes in the paid media, what would they be?
35:32 3 pathways in which people can come in
39:47 Are you seeing anything that can help lead gen cost down?
46:40 Do you have a specific strategy for anybody who's just starting with paid ads?
51:33 Picking what you wanna do and match it up with the person
57:15 Live show winners
57:31 Where to find Ralph Burns
Who is Ralph Burns?
Ralph Burns is the Founder and CEO of Tier 11, a digital marketing agency which utilizes a proprietary system called Customer Acquisition Amplification™to unlock the online potential of purpose-driven businesses to help them scale and grow. Ralph's 100% virtual agency, with people in over 22 countries and 6 continents manages a portfolio of social media advertising customer accounts in over 55 industries with an annual spend in excess of $100 million. His podcast, Perpetual Traffic, has been downloaded over 8 million times and has helped tens of thousands of people grow their businesses through online traffic and conversion strategies. Ralph splits his time between Boston and Cape Cod, Massachusetts with his wife and two college-aged sons.