What Marketers Need to Know About TikTok

with Rachel Pedersen

Episode Overview

I bet you've been thinkin' that TikTok is only for teenagers, right?

Well, I thought the same thing too…at first. Let me explain…

Sure, it is true that about 66% of its active users are under the age of 30, which means that ⅓ of its users are over 30!

Think about that for just one hot second! 30% of over 500 million (yasss.. that's a lot!) ACTIVE users per month are older, a little more “”mature””. 🤣

Join me LIVE with special guest, Rachel Pederson, as we discuss and explore ways you can use Tik Tok to market YOUR business.

Rachel is an award-winning social media strategist, viral author, speaker, and social media educator. She has been featured in many top publications including Huffington Post and is the founder of Social Media United, an online university for social media managers and strategists.

Episode Sneak Peek

0:00 Welcome!

6:03 Why TikTok matters

12:40 Introduction: Rachel Pederson

16:04 What intrigued you about TikTok?

18:08 Is there an opportunity for marketers whose demographics is not under 25?

20:50 Opportunity to market to the younger generation

22:01 When you first join TikTok, what can you expect to see?

24:33 If you start following people, do they serve you up with similar ones?

26:18 What is the format of the content in TikTok? Is there a limit on the content size?

27:55 What's the social currency for Tiktok?

29:40 What is the length of content on TikTok?

30:08 Hook

32:04 What does it look like to put content on TikTok?

33:43 Do you have to dance to do great content on TikTok?

35:42 Hashtags on TikTok

37:30 does TikTok have live video component?

40:30 Is there a limit on the Live stream?

45:52 What does it mean to you to get the verified badge?

47:09 Are people making money on TikTok?

52:45 Can you advertise on TikTok?

54:41 Can you give posting strategy for those who are starting out?

56:46 Who would you recommend that is using the platform for a marketing perspective?

58:17 Where to find Rachel Pedersen

59:09 Do view metric include repeat views?

59:23 Do you have a course on how to create content on TikTok?

1:01:17 Using background music with label rights

1:02:46 Can you use your own music?

1:03:30 Is demographics important?

What is the Marketing That Grows Your Business LIVE Show?

MTGYB LIVE Show aka Marketing That Grows Your Business is our weekly LIVE show streamed across Facebook, Youtube, Twitter & LinkedIn . Every week Kim invites a business Guru to share from their unique expertise. It’s full of the latest tips, trends, hacks, and actionable ideas and moreover to help you create a business and a life you love. This show is written, produced and created by me (Kim) and my amazing team. We’re beyond thrilled to have an audience of all ages in 195 countries worldwide and above all, we take our work seriously, but not ourselves.
What is the Marketing That Grows Your Business LIVE Show?

Other Live Show Episodes


How to Let Go of What No Longer Serves You

with Kim Garst


Big Content Ideas for Your Small Business in 2023

with Kim Garst


How To Be Unstoppable In Your Business in 2023

with Kim Garst

Don’t miss the next episode!

Be notified of my LIVE weekly interviews, strategy and marketing advice to help you grow your business

Get FREE Access to 51 Mini Digital Product Ideas that people will line up to buy!