Why NOW Is The Time To Advertise on TikTok

with Dennis Yu

Episode Overview

Did you know that MANY experts are saying that Facebook Ads are declining rapidly AND the new opportunity is absolutely TIKTOK? AND did you know that you don't have to have a TikTok account to use their ads platform? Hmmmm…right?

Join me and our special guest, Dennis Yu, as we break down what's happening in the ads space and why NOW is the time to step up to advertising on TikTok!

Episode Sneak Peek

0:00 Welcome

3:16 Introducing Dennis Yu

4:57 Are you still doing Facebook ads or are you focusing on TikTok ads now?

5:32 The key thing to understand is that the algorithm wants to balance what the user has, the user's experience, versus what we, the advertisers want and drive leads and sales.

8:21 TikTok’s algorithm is faster learning than YouTube, Amazon, Spotify or Facebook because it uses image recognition.

9:43 There’s this whole drama about TikTok and China, has that gone away?

12:23 What's the biggest age demographic that you are seeing through your journey on TikTok?

13:46 You don’t have to dance. There are talking-head content, no filters, just unedited quick information and they are rocking it on TikTok.

14:47 What's the biggest challenge with tick-tock ads?

16:18 Let the algorithm do the work for you, but you have to feed it the right thing, which is collecting your customer feedback.

17:51 How to easily set up a TikTok Ad code – the most elegant solution to user-generated content (UGC)

20:26 What are some of the advertising options that TikTok has?

22:34 What kind of targeting is available?

24:46 Is there a minimum amount that you have to spend on TikTok?

27:31 The biggest problem with people coming on the TikTok is they don't have an existing business because they think they're just going to go viral.

28:08 Are there any analytics?

33:00 Do you think TikTok has a huge lifespan?

34:58 Top tip: You need a content factory process.

41:56 Do you think that TikTok will continue to be the leader in new features that other socials will ultimately end up copying?

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