You may or may not have heard by now about the NEW Facebook hashtags. Or maybe you have just seen more and more people using the hashtag symbol (#) in their postings and have wondered why in the world are people using this Twitter technique, right?
Well…in case you haven’t heard, hashtags have come to Facebook! And there are a number of great articles that came out over the last week that talked about how to use them.
But I want to talk about why hashtags should be a powerful part of your online marketing strategy! Because sometimes just knowing how to do something isn’t enough to help you do it as well as possible, right? <grin> You don’t want to just be monkey-see-monkey-do when it comes to social media marketing – you want to know without a doubt you are using the right strategy in the right situation.
So here’s my take on some of the most important reasons you should be using Facebook Hashtags.
1. You’ll reach a larger audience
This is one of the biggest reasons to become familiar with the new hashtags feature. Some researchers report that there are approximately 88-100 million people engaging on Facebook during primetime television, for example. Using hashtags strategically allows you to expand your reach to people who might not yet be aware of your brand.
2. You can join the conversation about your brand
Using hashtags in your own postings and staying on top of relevant hashtags that are posted lets you drive buzz about your brand as well as staying on top of what people are saying about your brand. This is one way to prevent or lessen the impact of social media mishaps.
3. You can connect your marketing across campaigns
If you are using hashtags strategically across your social platforms, you can use the same hashtags and keep your campaigns linked. Twitter uses them, of course, but so do many other social platforms (including Vine, as announced this week). The list of services using them is GROWING! So it’s important to stay up to date!
4. You can create buzz at brand events
Creating a custom hashtag at an event and promoting it to attendees is one way of helping to boost your brand’s buzz online. This can often help boost the number of likes on your brand’s Facebook page. Using hashtags as part of an event marketing strategy is a GREAT way to gain attention for your brand, services, or products. Just sayin’!
5. You can create greater engagement for your brand
Used strategically, hashtags are a great way to create greater visibility and engagement for your brand. Increasing your exposure and on social media platforms such as Facebook is a good thing – not just because it increases your appearance in your fans’ News Feeds (though that’s a good reason too!). It also helps because as people click on the Hashtags and go to a page of content specific to that hashtag, they’re more likely to get involved in a conversation about something important to them. This means they’re also more likely to “like” and “comment” on your postings as well. And this kind of conversation with a brand can help foster a sense of brand loyalty that lasts for a long time.
QUESTION: What’s your favorite reason to start using hashtags on Facebook? Pop by my fan page and let me know what you love or hate about the new hashtag feature on Facebook! Would love to hear from you!