1. Evaluate Your Facebook Page Using LikealzyerFacebook Insights is an analytics tool provided by Facebook which is very comprehensive but can also be difficult to understand. LikeAlyzer is a tool that assesses your Facebook page and gives you recommendations for making improvements. While it is a basic tool and very easy to use, if you do follow the recommendations you will get more engagement on your page and this means more people will see your content. With LikeAlzyer you simply enter the name of your Facebook and LikeAlyzer produces an easy to understand report. You will get a rating out of 100 and a guideline on some improvements you can make.
Figure 1 – 94 out of 100 is a very high score but you can see that the engagement rate on the page is extremely high also Within LikeAlzyer you can also view other Facebook pages that were assessed and this will give you some ideas from pages that get higher scores. Action: Go to LikeAlyzer and enter in your Facebook page and get a report. Action the results of the report!
2. Monitor Your Goal Conversions Using Google AnalyticsAnalytics is essential for your website and Google analytics is free and extremely useful. Within Google analytics you can set up goals to determine what happens traffic when it arrives on your site. If your goal is to get email subscribers you would set up a goal to track this and then Google will show you the conversion rate from each social media platform. In the goals section of Google analytics specify a web page on your website that visitors reach when you have achieved the goal. For example, if you get an e-mail subscriber send them to a thank you page. When they arrive on that page Google will track this as a goal achieved.
Figure 2 Set up goals in the profile section of analytics and specify that the goal is achieved when the visitor arrives on the thank you pageOnce this is set up Google will start tracking where you are getting your best conversions from. In the example below the best conversion rate is 4.24% from Facebook so this is certainly a platform worth investing time in.
Figure 2 Google will show you where you are getting the best conversionsAction: Review your goals set up within Google analytics. If you don’t have goals set up then try them out!
3.Analyze you and your Competitors Content using Social CrawlyticsIf you want to see a snapshot of how you or your competitors content is performing on social media use Social Crawlytics. Enter in the website address and Social Crawlytics will analyze the site and display very useful information such as the total shares on all the posts, the posts with the most shares, the posts with the least shares, and much more. It is very useful to see what type of content is resonating with your audience and also to see what type of content is or isn’t resonating with your competitor’s audience.
Figure 4 In this diagram you can see a breakdown of where your content is shared and what is the most effective type of postsAction – Run a report on your website and your competitors and analyze the content and channels that work or don’t work!
4. Review Performance of Your Twitter Account using TwitonomyTwitonomy provides a free service for analyzing your Twitter account. It will show you items such as:
- Who you are retweeting the most
- What has been your most popular tweets
- How many tweets you are sending
- What percentage of tweets have links
- …and much more.
Figure 5 Twitonomy provides some really interesting reports about your twitter accountThese comprehensive reports will give you an indicator on what is working or not working through twitter. Action: Run Twitonomy on your twitter profiles, make relevant changes and run the report again in a couple of weeks time.