6 Genius Ways To Use Selfies In Your Marketing


6 Genius Ways To Use Selfies In Your Marketing

Unless you have been, oh, I don’t know, living under a rock or something, you have probably heard about the most shared ‘selfie’ of all time: the “best photo ever” taken by Ellen DeGeneres last night at the Oscars.

The photo, posted last night to Ellen’s Twitter account, has already surpassed the previous most-tweeted selfie, Obama’s ‘4 more years’ photo. Ellen’s star-studded selfie (seen below) has already racked up close to 3 million re-tweets. Wow!

ellen most retweeted

This has brought up the question in many marketers’ minds today: Can businesses use ‘selfies’ to achieve even a small fraction of the reach that Ellen’s photo did? And if so, how?

6 Genius Ways to Use Selfies in Your Marketing

If you would like to capitalize on the popularity of selfies in your own marketing strategy, here are 6 genius ways you can do so!

1.  Contest: Get fans and followers to take selfies with your products.

 hyundai selfieImage courtesy of Bill Marsh Hyundai

Hold a contest that encourages your fans and followers to take photos of themselves with your product. Get them to not only post the photo to your Facebook wall or with a contest hashtag on Twitter or Instagram, but also to share the photo with friends to increase your reach.

 2.  Contest: Get fans and followers to take selfies at your place of business.

This is the same idea as #1, however this one is ideal for local businesses. Hold a contest where the best ‘on location’ selfie wins! This one is great for generating a buzz for your local brick and mortar business.

3.  Create a selfie app relevant to your business.

In some niches, creating an ‘insert yourself into the selfie’ app can be a fun and profitable way to get some attention online. There has been an explosion of selfie apps in the past year or so, but by creating one that’s specifically relevant to your audience, there’s always room for one more!

selfieMy Best Celebrity Selfie Ever on urturn

 4.  Offer a discount in exchange for a selfie.

How much is increased exposure worth to you? 5% 10%? More? Offer a discount to your customers or clients with every selfie posted to your wall, or posted with a relevant company hashtag on Twitter or Instagram.

You may want to encourage people to take a photo with your product, in your business, or somehow incorporating your logo.

5.  Hold a cause-related selfie campaign.

nypl selfie

If you are looking to raise public awareness about an issue or cause while expanding your reach at the same time, holding a selfie campaign could be a good move for you.

Take the New York Public Library’s 2013 selfie campaign, for instance. In light of severe budget cuts, library management knew they needed to do something outside of the box to generate buzz about their services.

They installed photobooths outside 2 of their locations, and encouraged visitors to take photos and then tweet the results. These photos were then automatically posted to Flikr, further expanding their reach.

6.  Feature a fan’s selfie.

Ask your fans or followers to submit a selfie with your product, and then choose one image to feature as the ‘Fan Selfie of the Week’. Kind of like a contest, but the ‘prize’ is simply the adoration of, and recognition by, the rest of your fans!

fan of the week selfie Image courtesy of Dr. Woods Naturals on Facebook

The use of selfies shows no sign of diminishing, particularly on social media, so why not leverage their popularity by incorporating them into your marketing strategy?

So now that you have my 6 genius ways to use selfies in your marketing, I’m curious to know if you’ve ever used selfies in your marketing?

 Is it something you think you might try?

Let me know below!


  1. Kelsey Hunter says

    I think this advice can be a good starting point for some businesses, but it needs to be stressed that this isn’t the norm. I get really annoyed when I see a certain clothing boutique in New Orleans on facebook always posting selfies of herself and her daughter. It is annoying to see this strange woman and her daughter that I don’t know. I follow your facebook in order to see you new fashion merchandise, not to follow your every move. I think the selfie trend could be good – but make sure it is focused on the main goal – connecting with your audience and ultimately selling your produce.

    Kelsey Hunter
    Tulane University, New Orleans

  2. says

    Hello dear Kim! I’m jumping in here with my own story of the value of selfies in business with an unexpected experience a few months ago.

    In my Aromatherapy Certification Program my students experience a skin nourishing mask with clay. Everyone was sitting around with clay on their face laughing at each other (I was wearing it too), when I said “Let’s do a clay mask selfie and put it on Facebook”. It was a great photo and received over 100 likes! That was when I understood the potential for selfies in business and have since done a couple more. Love your other ideas for selfies in this great post. Thanks Kim!

  3. says

    Top ideas Kim. I love ideas 1 and 4 best. It seems people are really into selfies right now. I know people have always enjoyed taking photos, but selfies are so hot on social media. I like the idea of using this in a fun way to connect with your audience.

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