7 SEO Tips to Boost Your Ranking

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Quick question for you – how’s your SEO doing?

Are you happy with your results, or is that something you’re still trying to conquer? 

If the latter is true, you’re definitely in good company.  Search engine optimization, or SEO, is the process of making a website more friendly and rank higher for search engines (without alienating human readers in the process).  It can be a tricky item to master, especially when you’re just starting out as a blogger or website builder.  And just when you think you’ve got it pinned down, the most often used search engine, Google, releases a change to their algorithm making everyone with a website panic and wonder how it will affect their ratings.

There are a ton of SEO tips out there for sure.  And some of them are fantastic. Others are, well, created by people who would like to think of themselves as experts <grin>.

In all honesty, though, much of what makes up good practices for SEO just isn’t that hard. It’s not something magical, and it’s not something reserved for a select geeky few.  I’m here to walk you through 7 tips for improving your SEO that you can start putting in place today.

Want to know how to boost your ranking on Google?

7 SEO Tips to Boost Your Ranking

Choosing Keywords

Just like any blogger, when I start a new post, I start with a subject or theme that I’d like to cover for that day.  Maybe I find something in the news that catches my interest, or there’s a trending topic on Twitter that catches my eye, or a change to Facebook that needs some attention to make the information understandable and useful.

But once I have a topic identified, I don’t just go at it.  Using the Google keyword tool, I take some time to do some research to identify keywords that are relevant to the subject at hand.  And lest you flash back to some in depth research for school, let me assure you this kind is easy:  you simply use the Google keyword tool, enter words or questions related to the theme you’re considering, and examine which ones are frequently searched by people on Google, using what keywords.

When you do this, you’ll get a table back with a bunch of related entries, and you might throw up your hands in despair.  Don’t.  Simply click the competition to organize the entries and make it easier to find what you want, particularly if you’re new to performing SEO research for your blog:  A keyword phrase with high traffic and low competition. 

Content Matters

This is perhaps the most important of the seven tips:  content matters.  No matter how great your ranking is, the most important tip you can use to improve your search engine ranking results is to provide content that is rich in information, engaging, and moves your readers to take action. 

Quality of content matters, and it matters a lot.

But so does quantity.  You’ll also want to make sure that you aren’t taking months to churn out one perfect post.  The more often you create quality content, the more often the search engine spiders will crawl (visit each page) on your site. 

Some people say content is king, and this is one of the top reasons that creating quality content regularly is the single best tip for improving your search ranking.

Want Engagement? Engage with Other Blogs

Reading other blogs in your niche is a great way to keep your mind fresh and give you new information and ideas (to produce more of that great content you’re writing regularly, see above).

Commenting on other blogs in your niche gives you an even better gift – links back to your blog.  Links pointing in to your blog (aka inbound links) increase your relevance to the search engine crawlers I mentioned earlier. What do you get? An increased ranking is what you get.  If you’ve picked sites to read that are closely related to your content, the links back have increased value to your own rankings. (I’ve always heard it was better to give than receive!)


Sitemap – The Map to Better Search Rankings

Do you know what a sitemap what a sitemap is? If not, that’s okay. But having one is an easy way to boost your search engine ranking. 

Creating one is easy. Assuming you’re on WordPress (you are on WP, right?) there’s a plugin you can grab here that does all of the work for you.

To give you the nitty gritty details: You need a sitemap.  You want both an XML and an HTML sitemap.  For an example of an HTML sitemap, click this link and visit my site’s sitemap. http://assistsocialmedia.com/sitemapAnd just a side note – having a sitemap makes it easier for those new visitors you’ve snagged via your SEO efforts to go back and read your prior posts, too.

Social Media

More than ever, social media sharing is playing an increasing role in determining how pages rank on Google.  Why?  Quite simply, the role of a search engine is to bring you to relevant, useful content.  One of the ways to measure relevance and usefulness is to see what people are sharing on social sites most frequently.

When you create content, take the time to link to it from multiple social media profiles like Facebook, Twitter, Pinterest, LinkedIn and the big one – Google+ (Google seems to have a preference for content provided by authors with Google+ profiles). 

Speed Matters

One of the things that you might not have considered in optimizing your site to be found by search engines is the loading speed of your website.  Regularly check your website’s loading time, and make sure that any photos have been optimized for the web. 

You’ll especially want to double check your website after loading any plugins, as plugins can dramatically change your website’s loading time.  If you suspect that one of your plugins might be affecting your site’s loading time, you can check this by disabling all of your plugins, and then enabling them one at a time to see which one is the culprit. 

Be Consistent

When it comes down to it, all of these strategies for optimizing your site for better search engine rank consistency is huge. SEO isn’t a destination, it’s a journey, and it’s one that can quickly go the wrong direction if you aren’t consistent with your efforts.  All the SEO strategies and tactics in the world won’t do you a bit of good if you’re doing them in fits and starts instead of a little bit every day. It’s like exercise – you can’t make up for a lifetime of bad habits the first time you work out. You can’t start a website, try a few “magic” tricks and expect to be the #1 result on Google.

Remember the old fable about the tortoise and the hare?  The tortoise won and the moral of the story applies here too:  slow and steady wins the race every time, SEO included!

Let us know what you think we would love to hear from you.  What are your favorite SEO tips?  Any other easy tips that you can add to this list?  Leave us a comment below.


About The Author:

Assist Social Media Business Branding Social Media Relationships 7 SEO Tips to Boost Your Ranking

This article was contributed by one of my Social Media Apprentices at www.assistsocialmedia.com. Elizabeth Maness is the owner and CEO of Assist Social Media, a marketing company dedicated to increasing your online presence through social media, SEO, blogging, and email marketing.   





  1. says

    Thank you for sharing The article Kim!  I can't say how much you mean to me in this little box. I've learned  under your leadership than I gathered on my on in the almost 10 years I've been in business and I thought I was gather savvy .;-) ! I Can hardly wait for Social Boom to huge your neck and hear you speak in person again. Social media and SEO go hand in hand. What you have helped me do in such a short time is rather amazing! There will be a book ;) got the name in my head already! 
    Look what elizabeth Maness just posted..Super Simple ~ How to Increase Blog TrafficMy Profile

  2. says

    Thanks for sharing, you have discussed many areas in a few words, great job, regarding to last Google updates, content still the king and will be, on another hand social media signals plays a main role to get high ranking and to increase the popularity.
    I'm totally with you " Commenting On Blogs Like Your Own "

  3. says

    Elizabeth did such a great job; this makes it very clear what SEO really does and how we can get the best out of it. I always write the article and then do a keyword search; I know it is the other way around, but I have always been too stubborn to change that. NOW is the time for that change, thanks!!

  4. says

    Great article Elizabeth and Kim. Those steps are not very difficult. Come to think of it, I've been doing several of those for my own blog lately. :)

  5. says

    Take notes of all of your practice trades as well as the trades you pass on. When you find something that matches your plan and your criteria but you decide not to execute a trade, note why you didn't go with it so you can see if you made a wise choice down the road. Even though you didn't choose it, monitor this stock to see how it performs. As you continue practice trading you will likely see areas of your plan that you need to tweak. It's important to work the bugs out before you start investing with real money.

  6. says

    i just came across your blog….. I really appreciate you for all the valuable information look forward to more articles 
    thanks for sharing this 

  7. says

    Solid article – totally agreed, consistency is the key! Ive slowly discovered that quick fixes to boost rankings are a myth, only through solid backlinks from reputable sites and original content can you be sure of gaining high serps and keeping them This is more important now than ever with google updates such as Penguin and Panda doing the rounds. 

  8. says

    Hello Kim I seen a tweet you recently made and that is how I found you(#wordpress), I suppose that would be indirectly aimed at your point regarding social media in this article.
    Two Years ago I was completely clueless about websites and social media. Until I finally took the plunge and actually started applying myself.
    Through the blogging world have found beneficial and helpful people such as yourself. Yes it took some time to figure out that page load speed and a sitemap are very important for any websites success. I look forward to reading more of your articles. I usually blossom in the winter time, for I also own a lawn care company in Minnesota.

  9. says


    Nice topic you have share Elizabet, this 6 tips is really good and help in traffic plus give keyword ranking and page rank to the blog. so my suggestion is follow the tips of Elizabeth because it is safe and white hat seo. keep it up and share more.


  10. Yvette Byrne-Menard says

    Ensuring that  title tags well represent your page (keyword) is also a great practise. This clearly tells the search engines what the page is about. 

  11. says

    Hi Kim,
    Thanks so much for sharing. I really enjoyed the part that talked about site speed and WordPress plugin's.
    I have read that many people try to limit the number of plugins that they use for exactly this reason, I try to 'hard wire' the code into my CSS or .php files wherever possible. Have to say it's not that easy though as a newbie to html and the like! 
    Best regards,

  12. says

    Just wanted to say thank you. I am in the process of setting up my blog and trying to figure out how everything works. (Last night, as I struggled with my site, I was thinking that all the people who told me WordPress was easy were either liars or braggarts. :) ) You have no idea how grateful I am to have run across your site tonight. Great information. Thank you, thank you, thank you.

  13. says

    Speed is definitely an issue–I'm looking at moving my hosting over to Amazon so that I can increase my load time. As an Australian-based site, I definitely feel as though this is a problem for me.

  14. says

    I totally agree with you points of keyword research based on the theme of your site, using sitemap, checking page load speed these are very important on-page optimization techniques and we should do the perfectly to get better ranking in search engine.

  15. says

    The SEO tips are brilliant.All contents were expressed in a clear,simplified manner and it was meaningful too. You are a marvelous writer. Good work! I learned a lot in SEO and understand it better.

  16. says

    Hi, I was curious that how can we improve the speed of our website. Is there a tool which offers some kind of analysis regarding the load time and some suggestions as well.

  17. says

    "…content matters.  No matter how great your ranking is, the most important tip you can use to improve your search engine ranking results is to provide content that is rich in information, engaging, and moves your readers to take action." Agreed!
    If you listen to Matt Cutts, he repeats this advice time and again. The truth is, no matter the "tricks" webmasters use, search engines can change the rules of the game. But what they always want is great content that provides visitors with value.

  18. says

    SEO optimization is one of those things that has me a bit confounded!  I use a WordPress.com free blogging site for my website so I believe that means I'm not entitled to use plugins for it, but if I stand to be corrected, please correct me.  I'm not really sure how to change my website over to the WordPress.org version that allows plugins so that I can install a Simple Sitemap without losing all the content and design I've already put into my site.  I've done everything on it by myself but I'm not a web designer so if I switch over I'm afraid that I won't be able to figure out how to use my site and the learning curve will take more time than I have at the moment.  Without any proper SEO optimization, my site gets on average of 85-100 hits per day.  Are there different strategies for SEO optimization for those of us who use WordPress.com's free blogging sites?  

    Thank you so much for your excellent articles & tips, Kim!

    All my best,

    • adminadmin says

      Christine, you definitely need to switch to wordpress.org and start really getting serious traffic for your site.

  19. says

    Nowadays on page SEO is more important than off page seo. Because google is very restricted now for ranking a website. If a website have huge backlink but poor on page seo, on the other hand a website have few backlink but high on page seo structure and content. Second website will rank higher soon.

  20. says

    Hi Kim,
    SEO is very important if you want to rank high in search engine results. But I find it very confusing with all the algorithm updates that come out. I feel that creating awesome content that people will link to is the best way to build natural backlinks to your blog.
    Thanks for sharing these tips, they are very useful especially for beginners.

    Have a great day.

    Look what Philip Alex just posted..The Most Honest Tweet Adder Review You’ll Ever ReadMy Profile

  21. says

    One of the best articles ever read on SEO and how it works, especially for newbies who don't understand the concept. Trending is important so I'm glad you mentioned Google Keywords because without them we'd be lost in a sea of article… Thanks Kim again for a great article!

    • Kim GarstKim Garst says

      Highly encourage you to get your own domain and install WordPress on it if you are serious about building an online business.

  22. says

    Thanks for the awesome advice. I have been going back and forth on whether or not I was 
    going to get it or not. After reading your post I think I am going to pull the trigger with 
    the next little bit if income I have come my way. Thanks a lot!

  23. says

    Thank you, I’ve recently been searching for info approximately this subject for a while and yours is the greatest I have came upon till now. But, what in regards to the conclusion? Are you certain concerning the subject?

  24. says

    Hey Kim, I recently became a bit obsessed with the loading speed of one of my sites to get it to rank better. I found this handy site that loads your site and then in detail shows you how much time it takes for every part of page. You can check it out here. www.webpagetest.org The problem was with some images on my site that caused it to take over 5 seconds to load. I removed them and everything else that was not necessary but could not get it to load faster than 4 seconds. I tried using cloudflare which brought the load speed down to 2.5 seconds but noticed my hosting was still mostly to blame for my slow loading times. Anycase, just thought i'd share my experience on this and hopefully someone would find it helpful.
    Look what Josef just posted..Guide to On-page SEOMy Profile

  25. says

    Really great article, some good/valid points. Especially with regards to Social Media, it is such a powerful tool that if done well, can really help boost authority to your website!

  26. says

    I think the most important tips for seo is to have quality content on website as if your website has good quality content then surely it will rank on top pages of search engine 

  27. Lee says

    Hi kkoi you mentioned load speed I recently have added a good deal of images and this has slowed my load speed down considerably. What is the best way to optimise the pictures so that they load quicker.
    await reply thanks lee
    Look what Lee just posted..Stainless Vacuum flaskMy Profile

  28. says

    Thanks for the great article. Social media signals is going to be the new SEO imo. also having a G+ account for your local business will give you great boast in local search ranking

  29. says

    Be consistent is the only and strongest tip, I personally found essential as winning strategy in SEO.
    If you can not be regular in whatever you do, you start loosing your positing on internet.

  30. says

    I would definitely consider this on my report. As a business management student it is a good thing to know that how SEO greatly help in having different businesses found by potential clients when they search online.
    Look what KeithRobinson just posted..4 Free SEO ToolsMy Profile

  31. Lee says

    I have come back to this post a few times now as a reference just to check that what I am doing is along the right track. I am always trying to tweak and update what I am doing and make sure it is search engine friendly.

    So great advice lee

  32. says

    Thank you for this. Tip #3 confuses me: are you suggesting we comment on other blogs and then leave a link to our own blog? I thought this was considered spam. Can you please elaborate? Thanks.

  33. says

    “SEO isn’t a destination, it’s a journey”. BINGO! Great way to look at it. I’m going to start trying to think that way…esp when the boring, repetitive elements start gnawing at me. Thanks! :)
    Look what Ryan just posted..Naperville SEO: VideosMy Profile

    • says

      I think consistency is the key now. Because if your site is not updated regularly, your site will not be able to draw the attention of search engines especially Google. Great content is important and acquiring good quality backlinks are also important.

      • says

        First thanks for accepting my comment here on your vital network!!
        I totally agree with your views and opinions about regularity and consistency.
        But many of newbies bloggers actually don’t know what to do here in SEO practices and suddenly they leave this way of money earning like throwing a hot potato.

        And then they spoil other people also by their way of reacting..well well well ! time comes when you also leave this way by doing the same work as your friend did with you..!!
        Finally, all finish and you miss the opportunity to grab the gold medal..!!

        The exact solution for this problem is that “Provide those people the atmosphere, where they feel like home”, “Provide the exact solutions of their problems in simple and sophisticated way. And It is also said that ” SEO work starts before the launching of any site”. After that you can easily and comfortably move on the Great content writing, Quality backlinks and Search engines & many more.

        That’s why SEO is the key thing here to be a successful Internet marketer as well as Blogger also.
        Hope you satisfy with my views!!
        Thanks for giving me a chance again to show my opinions!!
        Look what Vivek Jain just posted..Make Money Online by Website Flipping | Buying & Selling WebsitesMy Profile

  34. says

    I guess author rank is going to be a big factor in 2013 . Also social media signal will gain more importance. Unique content and diversifying anchor texts will be the key factor for SEO success in 2013!!

  35. says

    I like the straight to the point feel from this blog post, ahh I didn’t notice till the bottom it was from Elizabeth! She gets everywhere that one :-)

  36. says

    Hello everybody!

    I also think that this is a great post, but I don’t agree with #2 “content matters”. In my experience this is just not true when it comes to ranking a website.

    I have already ranked multiple sites for competitive keywords that have been empty. This also works even after the latest Google update.

    Of course I do agree that you need quality content in order to convert your visitors into leads, clients and raving fans. But when it comes to ranking a website quality content is just not necessary.
    Look what Christian Weiss just posted..SEO Keyword ResearchMy Profile

  37. says

    On page is a bigger factor than I thought. I think if you combine the keywords with great value added content you will always have a winner. All these factors will fall into place. Good content here I agree.


  38. says

    I would like to add that web design also matters. Of course visitors also considers the design and usability of the website. So taking time to design the website properly will help a lot. Thanks for sharing mate!

  39. says

    These are all great tips and thanks for keeping this post alive… it’s always a great idea to go back into your past posts and see which ones are still relevant to gain some more traction with your readers. I mean that if you have good content, it makes a lot of sense to reintroduce the information as much as you can without over saturating your distribution channels with the same subject. I caught wind of this article on your Twitter feed today… Great job!

  40. says

    Hey there ,
    I would like to say that this blog is very usefull to me because of i am fresher in seo.
    So, it’s really helpful to me.

    I really like this post.
    I wish in future this kind of blog will help me.


  41. says

    Sitemaps and solid on page is one of the most crucial steps in seo and it’s crazy to think that some people still overlook it. I agree that social is becoming increasingly important as well, but I’m not sure at to what extent.

  42. says

    Quality content, and perfect keywords are the most essential things in ranking better in the search engine. It allows webmaster to control the follow of their traffic.

  43. says

    Can I just say what a comfort to uncover a person that really knows what they’re discussing on the web. You certainly understand how to bring a problem to light and make it important. A lot more people really need to check this out and understand this side of your story. It’s surprising you are not more popular because you definitely possess the gift.

  44. says

    Nice post. I learn something totally new and challenging on sites I stumbleupon every day. It will always be exciting to read through articles from other authors and use a little something from other sites.

  45. says

    This article was a reminder for me to stay current and active with my companies blog information. The more I blogged the more I saw interest and gained new clients. Now that I have slacked off it there is not as much interest. Thank you for posting Kim!
    Look what Alicia just posted..ICD-10: Answering The BasicsMy Profile

  46. says

    Yeah i think the major mistake people make is building links too fast too soon! When link building, always build links on relevant, quality sites and do so slowly at first but consistently.
    Thats jsut my advice. Thanks for the article though it was great info, i’m in fact starting (trying) seo for myself with a friend – i surely can use this advice.
    Cheers! All the best to ya’ll too.

  47. says

    I would like to say thanks to you for sharing this informative blog with us because it is really very useful. The tips that you shared with us is helpful to get high ranking and good traffic also. As I just started my career in seo and your blog is a tonic for me….!!!!


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