With over 300 million active monthly users sharing 70 million photos per day and liking 2.5 billion photos daily, Instagram is a platform that serious marketers DEFINITELY need to pay attention to. You may have thought Instagram was for individual photographers or those just having some fun sharing photos, but the reality is that it is a marketing heaven for marketers. When you are marketing a product or service, one of the basic core principles of marketing is to go where your customers are! Chances are, out of those 90 million users, your customers and prospects are on Instagram. So how can you take this social media image platform and turn it into your very own secret weapon for amazing business success? The ease at which you can share photos and images with others via social media is a huge bonus for today’s brands. It gives you an opportunity to share your company visually with your audience. Things like company events, new products, industry conferences, etc. Both prospects and customers LOVE visual content. Today you have to have to include a visual marketing plan in your overall marketing mix.