Facebook’s NEWsfeed – How to Optimize the New Look for Your Business

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 Remember when you woke up one morning to discover that you had the new Facebook Timeline?

It’s about to happen again – a brand new look and interface on Facebook. A whole new world to navigate and get used to. And one with countless opportunities for your business page.

So don’t be taken by surprised. Unlike with the timeline, this time, you can start early and be ready to capitalize on this NEWsfeed before it is widely available!

So what can you expect from the new Facebook?

           1.       A more personalized Newsfeed.

           2.       Photos and Visual Content Reign

The new look is designed with mobile users in mind. Images will be larger and when a user “likes” you or something you post, your image will show up on the Newsfeed.

In general, the stories are bigger now. By placing text on photos, Facebook has created more space for visual content and thumbnail images.

          3.       Content Organized by Genre

  • On the top right, you will be able to view content by selecting topic feeds, such as “Photos,” “Music” or users following a certain page.
  • You can also select more specific categories such as “New Cover Photos.”
  • This is particularly exciting for users who frequently get to the end of their Newsfeed. Once you have scrolled to the bottom, you will have the option to change your view from photos to videos or music. This will open up a whole new way of scanning your Newsfeed and keep users on Facebook longer.

         4.       Sidebars

The new black sidebar on the left looks sleep and modern – and will now include your chat. The bar will also often be minimized to show only bookmark icons for friends’ faces.

          5.       Content for any Device

The new design is meant to be friendly to all kinds of devices – from cell phones to iPads to desktop computers; the new Newsfeed should offer the same user experience throughout.

 FB Newsfeed1

Figure 1 Photo by Alex Washburn/Wired http://www.wired.com/business/2013/03/facebook-news-feed-overhaul/

FB Newsfeed2

 

And for those of you out there who are wondering just WHY Facebook is doing this, here is the long and short of it:

Facebook wants to offer a new, modern look that is free of clutter. But at the end of the day, the new design is meant to be more addictive and keep users perusing longer.

By lengthening our Facebook-attention spans (no easy feat in today’s AD-saturated world), Facebook is offering more opportunities for advertisers.

So what does this mean for a business owner?

  1. Every minute we spend on Facebook creates more advertising real estate – more opportunities for the ones paying Facebook’s bills to try and sell us something. As a business owner – this is where your ears should really perk up! More users spending more time on Facebook means a big opportunity for you!
  2. The new Newsfeeds will highlight your Business Facebook Page’s most popular posts! This is an amazing way for you to increase your followers, likes, comments and shares.
  3. When a Facebook user “likes” your page – YOUR cover photo and profile photo will show up in Newsfeeds – great free advertising for you!
  4. The Following Feed – This new feed will show users what is new in the Pages they follow. Users will have more exposure to Pages and will easily be able to view your updates alongside friends’ updates, rather than instead of them.
  5. Because the new design is meant to offer the same user experience on all devices, your potential customers and followers will be more likely to keep up with your page, regardless of whether they are on their home computer, iPad, or iPhone.

Want to join the party early?

Here’s what to look for: Facebook is kind enough to be unveiling the new look slowly.

It won’t happen overnight, so you will have time to get used to it, and the guys at Facebook will have a chance to integrate user feedback. If you want to be an early adopter, you can look for a banner that says “Coming Soon: Less Clutter, More Stories.” You will have the option to click on this and try out the new look.

Or Click here: https://www.facebook.com/about/newsfeed and sign up for the waiting list!

FB Newsfeed3

Inquiring Minds Want To Know…What Do You Think?

  1.  How will Facebook’s new look affect the way we advertise on Facebook?
  2. Have you tried the new Facebook Newsfeed? What do you think! Be one of the first to weigh in!

 

Comments

    • says

      I, too, am looking forward to it. There is a chance some of our business page posts will get lost in the shuffle, but on the other hand… It looks like if you can get folks engaged, they will help you spread your content even faster. And as a designer, of course, I’m looking forward to the larger images and other subtle design tweaks.

  1. Joanne Newell says

    4. Sidebars

    The new black sidebar on the left looks sleep and modern – and will now include your chat. The bar will also often be minimized to show only bookmark icons for friends’ faces.

    I think this sentance needs revising? sleep and modern?? :)

  2. Jutta says

    I am glad that social media platforms realizing that less is more. Too much clutter makes it hard to focus and get anything out of it.

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