1. Login and Comment as Your Fan Page -
When you log into Facebook, Facebook automatically logs you in under your personal profile. However, once on, you can choose to use your business fan page profile. This is a fantastic option because it can help your business build more likes and engagement quickly!
How does it work?
To log in to Facebook under your business fan page, simply click on the down-arrow next to the "home" button in the top, right corner of the Facebook window. The drop down menu will say: "Use Facebook as:". Then, you will need to pick your business fan page from the choices.
Next, click on "home". When the page refreshes, you should see your fan page image in the top left corner. If this is the first time you've logged in as your fan page, then you will need to take some time to search and "like" other fan pages in your niche. Once you've completed that step, then any status updates from those fan pages will show up on your home page newsfeed.
Now, you want to take a few minutes each day or week, to read, like and comment on those fan pages as your fan page.
Why?
This will increase your visibility, as other people in your niche will see your comments (as your fan page) on other fan pages. It will also increase your engagement because you are providing more ways for fans to connect with you. Likewise, it will increase the number of likes on YOUR page because you've tapped into your niche and made it easy for them to find and like you. It's a Win-Win-Win!
2. Join Relevant Groups & Participate
When you do a search on Facebook, the search will come back with all relevant pages, apps, groups, people and places.
Finding out what groups (both public and private) that exist in your niche is important because you want to join as many as possible.
If the group is private, send a message to the administrator to nicely introduce yourself and ask about the possibility of joining the group.
Once you've joined one or more groups in your niche, be sure to take the time to participate. Now that you can directly connect with your audience, it is time to do it!
This does NOT mean that you jump into the conversation with a sales pitch. Nor, should you ask them to join your list. Instead, make your goal to be to be helpful and start relationships. Gain their trust, first. Remember, you must be a follower before you can be a leader.
3. Go Where your Niche is and Take Pics!
It has been proven in a study by Monmentus Media that Facebook fan page engagement increases by 21% when your status update includes a photo, so it is time to get snapping with this technique!
In the study, it seems that any photo will do. However, taking pictures with people in your niche, current fans, clients or customers and posting them on your fan page can have a huge impact.
There is a higher likelihood that they will like, comment and SHARE your photo. Whenever a fan shares a photo that was originally posted by you, your fan page link will be connected to the photo and will reach a wider audience. Friends who like the photo can also, easily, like your page. More visibility means more likes!
4. Promote Your Page Outside of Facebook
Make it easy for friends and followers outside of facebook to find you and like you on facebook. Here are a few examples. Have you put them all into place?
For example:
- Add a like button and box to your website
- Add an Email Signature Link to your fanpage
- Add a link or QR code link to your business card
5. Click Like If…
Don't be afraid of clear direction!
Too often businesses only supply clear direction on their facebook post when they want a fan to LEAVE facebook and go read an article or buy a product. However, people on facebook like to STAY on Facebook.
Give them a fun reason to stay and interact.
For example, the phrase, "click like if…" asks for engagment that allows fans to stay on facebook. It also gives them a reason to click like. For example, I'm only going to click like if what comes next fits me. We like defining ourselves because it makes us feel like we belong. Provide that sense of belonging and your current fans will bring other, similar fans into your circle.
What do you do to increase your Facebook likes?
Which step are you going to implement this week? Why?
About Kim
In the settings of your fan page is the option to set your posts to appear as coming from your business any time you post there. This eliminates the steps needed to keep switching back and forth in the "use Facebook as" option you mentioned. I admin a number of pages and it would be a pain to have to keep doing that. This is so much easier and eliminates the possibility of posting to one of these pages as myself by mistake. Check it out.
Go to the Fan Page>Edit page>Manage Permissions>Your Settings. Check the box in the top sections. Mine readsAlways comment and post on your page as BizBuzz Marketing Partners, even when using Facebook as Debbie Myrick Bolduc.
I do this too but the majority of people don’t admin multiple pages and some use their personal profiles much more than their fan pages.
Loved this post Kim. Nice knowing "exactly" what needs to be done and you always provide that in such an understandable way!! Appreciate you!
Thanks for dropping by, Sue! Hope the tips really help!
Wonderful 5 tips to help me make the move from my personal page to my Business Page. Thanks Kim…always providing quality tips for business growth and engagement worthy of use.
Glad they were helpful, Carla!
Great points here, Kim. I totally agree with you on the value of graphics. I was doing graphics before they became so popular with the coming of Google+. They always had great return on my personal wall but since I've been using them on my pages it has really upped the interaction I'm getting there. I've also been doing the group things and that has given a boost too. Great tips!
Graphic popularity has been huge on Facebook for a long time now. I see some graphics on Google+ but I still see Google+ as content driven. Graphics leading to content is even better
. Pinterest, as you have discovered, is a great tool for leading your audience to your content via a graphic.
FINALLY! The mystery is solved! I have been trying to figure this out forever!!! Thanks Kim, you are definitely the 'go to' girl!
wonderful tips and very effective! thanks Kim
As always, great tip, Kim. As for me, I am using these steps excluding number 5. I haven' got a chance to use it in facebook. Well, thank you for sharing this Kim.
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Glad that you are using most of these tips, Lorii!
Wonderful tips Kim; I had picked up to go and comment with my fanpage; it brought me more fans again. That really works!! I need to go and be part of more groups in my niche…thanks, will do that!!
Thanks for your insights Kim. You are always so helpful and very concise in your explanations. I need to work on number 5. I need to be more concise to get the desired interaction I am trying to achieve. I just don't want to come off as pushy. LOL!
People really do want to know what’s next! Try it and see…it works!
Done all 5! Great tips as usual Kim!!
Great Tips Kim.. I never ask for the Like..;) I'm going to start!
Great tips Kim! I definitely need to start posting more as my fan page rather than my personal page!
Sometimes I forget too
Solid ideas as always Kim. The one I'm going to implement is commenting as my page instead of my profile. I'm so lazy about this. But, if you say it makes a difference, I'll do it and will report my results back to you! Thanks for another great article.
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All of the above steps are great ways to get more likes! Sometimes i use liking services in order to plump up my fan page in the beginning stages. Its safe and legitimate if you find the right supplier. I really like your 5tth step on directing people where to go and "like if". I have had a lot of luck with this one. What is nice is when they like it, it automatically is posted on their wall for other friends to see. Usually they have friends with similar interests and hopefully will check out their status update!
Great post to read! I hadn't thought about the finding groups part.. Thanks Kim!
You are welcome Josephine!
Kim, this post had an amazing impact on me! Wow, this is great knowledge. Thanks a million!
Victor, glad it was helpful!
Really great tips… I followed above mentioned tips on my facebook fan page …. its really worthy for me thanx a lot …
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Glad it was helpful!
Fantastic article and great post. Each and every title is very interesting and nice information about get more facebook on your site.
Thanks!
I like this blog and this blog is full of selecting information and tips for get more facebook likes. which is necessary to know for most of all.
I too have a FaceBook Fan Page for my website.I am trying to build Fans for my FaceBook Fan Page. Right now I have 40 Fans and I am trying to target for 400 for this month end.Thank you for going over this step by step – for people who want to maximize the growth of their facebook channel in a short amount of time,this is encouraging. For those who want to do it all for free it's a good look at the massive and long list of things to do that would take years of part time dabbling that can be automated, tested and optimized with a reasonable budget.
I have a free offer of 30 Fun & Creative Ways To Get More Fans – hope you grab that as well.
As mentioned on Twitter, I spend about $2 dollars everyday to get more exposure on my Facebook page and it greatly works out for me. And I've tried to participate in groups but it won't allow me to join them as I use my FB page's username.
Thank you – Ferb
Are you running ads on Facebook, Ferb?
Thanks for sharing this.I really appreciate it alot.
Thanks for dropping in Mike!
- you can gang up with group of fan page owners and share you fan pages with each other
you can search for such opportunities in lislia.com
for a example
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fan page offers in lislia
you can increase likes easily in this way
I love this wonderful post. now i'm getting picture from all!!!
Great Advice, Kim, Been struggling to figure this out. Thanks again.
Good luck getting more likes, Art! You got this!
Hey Kim,
So far the most effective way I've used to get more likes is with a static html tab where I created a landing page with a message and a call to action where I ask people to like my page. I also am a member of many groups relevant to my niche, and I always share the posts from my fan page on those groups, it helped me get more exposure so far.
Thanks for the tips Kim, take care.
~Philip
Look what Philip Alex just posted..The Most Honest Tweet Adder Review You’ll Ever Read
Whatever works is what I say
Another great post… thank you for making social media accessible. I have had a page on Facebook for more than a year and never really knew how to increase my 'likes'. So excited!
Glad this was helpful, Angela!
reallly 5 perfect easy ways to let ur page beee full of likes tannnnks
Thanks!
Hi Kim, Just discovered your site. Going to go in and take a advantage of a few of your tips right now. Thanks so much! Laura
Welcome Laura! Glad you dropped in!
Good Tips, I'm happy to say I checked them all off, thanks!
Yahoo Juliette!
Great article. The best way to get bunch of targeted likes is to use one and only site like LikesPro, http://likespro.com. I use that site everyday to get literally thousands of likes from target audiences. It's absolutely free. Try it and thank me later! This site is not an exchange site where you like anything. You like what you only like and discover new interests.
I will definitely check it out
i need more 600 likes on my status please ?
Great points here, Kim. I totally agree with you on the value of graphics. I was doing graphics before they became so popular with the coming of Google+. but since I've been using them on my pages it has really upped the interaction I'm getting there. I've also been doing the group I need to know this maybe you could give me advice please, look at http://www.facebook.com/theviralgenie
Glad to hear you are using graphics and getting great results with them! They work!
Thank you for sharing, i will definitely try this out. Problem is i have a very limited people in my friend list, thus would be thankful if you readers could help me like.
Hello Kim,
I think social media is all about interaction and sharing. If you interact well, and you know what you are saying, and the best way to say it then you can get tons of fans for your page.
For me I think the best advice is to interact with people by using facebook as a page.It's quite effective because I've tons of good experience with it and after that sharing interesting and useful stuffs on your page can make it more effective.
Share and care, make it your social media marketing motto and success is your. Share what your fans are interested in, not what you like. Care about your fans, be there when they need you and help them..
Anyways, thanks for all these awesome advice.
Love the statement ‘share and care’….totally agree!
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Thanks much!
Thank you for this post. I still a little uncomfortable when i comment on “competition” facebook pages. How can i use Squidoo to build my fan base for instance. are there other ways. like pinterest, weheartit.com it would be great to hear some ideas…thank you all!
I don’t use Squidoo at all so I can’t speak to that but I do pin to Pinterest from my fan page.
I am very interested in this topic.
And in the same way Upcycled101 I still a little uncomfortable when i comment on “competition” facebook pages. There are many things to learn in this blog.
Sorry for my bad english.
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Never, buy likes…
You always have the best tips! Thanks so much, I will definitely start doing this. I used to comment using my fan page but I have been neglecting it lately due to trying to work on other parts of SEO. Going to start again ASAP!
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You never know how might be looking to give you that next “like”.