Before I go into the importance of Google’s pagerank system it may help to first share what Google page ranking is. Google provides a page rank to web sites based on the site’s importance. This ranking ranges from 0 to 10 with 0 being the least important and 10 being very important.
Google seems to have some magic formulas to determine the Google pagerank score of each individual web site but the assumption is that the higher your PR score, the higher you will rank in the search engines. This assumption is not necessarily true and now with the introduction of social media it seems that more comes into play that merely your web sites page rank.
In the past it was thought that great content would increase your Google pagerank but again social media is playing a huge role now in how Google ranks your page. According to most online authorities, as your social media presence increases, so will the visits to your web site. These visits translate into links that help to improve your ranking. So, we know that your activity in social media plays a big part in your web site’s ranking, what else will help?
Here is a short list that will help:
• Social Media engagement as mentioned above will help to increase or boost your google pagerank.
• Good web site content will attract more visits, however not just good content it must be unique content. What does this mean? Unique content is content that is written by you and that provides information that your target audience will find interesting.
• Clean code will also help improve your google pagerank. Not many understand what is meant by this so let me explain. When you include unique content on your web site, you must also add key words, and meta tags that will help your content to be found on the search engines. These tags and your url structure will help impact the traffic to your web site which is ultimately your goal.
• SEO is still very important. SEO translates to search engine optimization and it is something that doesn’t happen overnight. The most important aspect of SEO is patience on your page. Building quality links instead of quantity will help to increase your google pagerank. Remember quality is always better than quantity and don’t forget to be patient!
• Long tail is also necessary to the ranking of your web site. If your goal is to get millions of visitors to your site, you can’t merely focus on the ranking of a few keywords. In fact you have to rank for thousands if not millions of key words. This is possible by building links within the internal pages of your website. Once you implement this tip, you will begin to notice that your overall web site will get a higher authority and rank better across the board.
So, in essence Google pageranking is still very important to your online presence. However you will notice that engaging in social media will help to increase your ranking much more than the business that is not engaged in social media.
Continue to be engaged in social media, provide quality content and be patient, your hard work and efforts will be rewarded in the long run with high google page ranking which translates to more visibility and of course increased business. So, is google pagerank still important? The answer is a resounding – YES!
About Kim
Once again you've created an incredible post. With your help and guidance my Google page rank on a fairly new site (5 months old) is already at a 2 with my US alexa ranking under 25,000. Thanks again for everything you do Kim.
WOOHOO! This is awesome, Michael!
Thanks for this helpful post, Kim. I seem to be stuck at PR1 though I think I am meeting all the requirements. Do linkbacks still play an important part?
Quality linkbacks help and time will also help! Page Rank builds with more exposure and consistent content.
I advise clients to regularly update their websites with new case studies and share them on social media. The content writes itself and the customers love it. Great for long-tail search.
Patience is tough when you are working so hard to bring that PR up. I heard they update quarterly. Is that Aug, Nov, Feb, & May? No chance of it changing in between?
I don’t think they have any plans to change it up…at least not that I have heard.
My blog is more than 1 year old and the page rank is almost zero. I did not see the importance of page rank before and now I am receiving my due. Time to start increasing my page rank. Great information you have shared, more power to this site.!
Good luck Ramel!
Social media didn't help me to increase pagerank. Actually, it even dropped from 3 to 2. I'm making daily unique updates everyday for a couple of months now. All I can say is that pagerank highly depends on the number of links your site has. However, it doesn't help to increase visitors from search engines. I've seen a lot of sites with nearly zero pagerank and a lot of visitors and also sites with high pagerank without much traffic.
I doubt social media made your page rank drop. It could be many other factors.
Thanks for sharing this information, I've really enjoyed seeing my site grow over the past several months and really enjoy this post explaining the details straight forward that even a website novice like me can get.
Glad you enjoyed the info, Ed!
Hi Kim
I just found this post while searching for the effects of page rank on site visitor numbers
As you say that social media is important, do you think that it is worth paying Facebook to build up your number of likes?
Thanks for a great post!
Facebook has become a pay to play platform so yes, I think it is wise to spend some of your marketing $’s on Facebook.
yes, you're right. patience is the key. i gave up once not knowing this, until i saw the results later on. i reached pr3 in 2 months. i still have to figure it out how to increase the traffic too.
Great post Kim,
A few things to add:
1) Patience is key. Adding depth to your site with new posts helps increase the pagerank over time.
2) Having your domain registered for more than 1 year at a time helps. Google wants to know that you are in it for the long term, so registering for 2 years is important.
GREAT value added points! Thanks Mark!