How To Find Great Hashtags To Market Your Business

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How To Find Great Hashtags To Market Your Business Using hashtags in your social media marketing is one of the quickest and easiest ways to expand your influence beyond your current pool of followers.

When you use relevant hashtags (#) in your social media posts, people who are searching for those keywords can find your tweets and updates, and can potentially follow you.

Unfortunately, if you use the WRONG hashtags, your marketing won’t be nearly as effective. This post will outline some of the ways you can research and discover relevant hashtags that people in your niche are actually looking for.

For more tips on using hashtags in your business, see my posts 7 Reasons Why Hashtags are a MUST in Your Marketing and How to Use Hashtags to Grow Your Business.

1. Find out which hashtags influencers are using.

There are many tools you can use to figure out which hashtags influencers in your niche are using. One such tool is Twitonomy, and it will provide you with a list of the top 10 hashtags of any Twitter user.

Simply type in the Twitter handle of any leader in your industry, and see which hashtags they have found effective with their audience.

hashtags most used twitonomy

2. Find trending hashtags in your niche.

As part of your social media strategy, you will definitely want to identify which topics are trending in your industry. A great tool for this is Hashtagify.me, as it shows you the top 10 hashtags related to a particular keyword.

If I wanted to find all the most popular hashtags related to ‘social media’, I would simply plug that term into the search box, and voila! A list of trending hashtags related to social media would appear.

 trending hashtags in your niche

3. Find relevant cross-platform hashtags.

If you are looking to find relevant hashtags for Facebook, Instagram, Google+ and other popular networks, Tagboard is a great option. It aggregates conversations happening across the web, and organizes them by hashtags; you can even create your own boards if you have come up with a new hashtag.

tagboard

While Tagboard doesn’t provide a way to find new hashtags (you need to come in with an idea of which hashtags you want to search for), it will keep you in the loop in terms of what’s relevant in your niche across the whole of the social web – and this is invaluable.

4. Drill down to find more specific hashtags.

You probably already have an idea of general hashtags or keywords people are using in your niche. But to find new, more specific hashtags, you will need to drill down a bit.

One tool that can help in this process is Tweet Binder. Simply type in a general hashtag (like #socialmedia, for instance), and, among other info, you will receive a list of hashtags related to your query.  If you want to see what’s being tweeted about the suggested terms, simply click on the hashtag to see the most recent tweets.

tweet binder

5. Use Twitter’s tailored trends.

Introduced back in 2012, tailored trends gives you a list of topics and hashtags based both on your location and on whom you follow on Twitter. While it only provides a very limited list of topics at any given point, it can be helpful to keep an eye on trending topics of interest to your followers. If you want to see a more general list of trends, simply click on ‘Change’, and you have the option of changing your location.

trends

6. Use Hashtags.org to find trending hashtags and more.

One of the most popular hashtag tools is Hashtags.org, and for good reason. Enter a hashtag into the search box, and you will receive a wealth of information including a 24-hour graph trend, and the most prolific users for that hashtag.

Since this post is about finding NEW hashtags though, I must mention that the ability to find related hashtags is limited to paid members. They do provide some related hashtags, but to see the full list you will need to upgrade your account. 

related hashtags

 7. The low-tech option: brainstorming

These tools are all great, but don’t forget that YOU ARE the expert when it comes to your niche and audience. Before you jump in and try out the tools above, I would encourage you to take some time to sit down and brainstorm which keywords will be of interest to your audience.

Once you have come up with a list of possible hashtags, you can plug them into the tools above to find related hashtags and to see how popular they really are!

What other tools or strategies would you add to the list above? Share below!

Comments

  1. says

    Hi Kim and thanks for this. I’m starting to use hashtagify.me already. So just checking you use these on FB as well as twitter? I only use FB so far. So how would you use them? In a post you just put the hashtag in front of a word? Thanks Gabrielle

  2. says

    What a great list you have shared here Kim, Very useful indeed, Oh an before I forget I love the new look blog, very clean and easy to read!

    Another thing I would like to add is an awesome Twitter analytics tool as well that would help people with their social media and marketing efforts! After all a lot of us like to know how well our campaigns are doing and best of all it’s free. have a gander at TweetChup Kim…

    I love it and I am sure a few of your readers would love it as well!
    I just wanted to leave you my 2 pennies worth Kim!

    Have a Great Day
    – PD
    Look what Phillip Dews just posted..Stop Wasting Your Life On Social MediaMy Profile

  3. says

    Kim,
    You continue to offer such pithy, relevant & actionable tips, including in this column. “Even” among the myriad social media experts you stand out. As a newbie to this world of possibilities I am so grateful to Sandra Zoratti for telling me about you. Clearly many seasoned social media mavens also turn to you
    Look what Kare Anderson just posted..Collaborate to Stay RelevantMy Profile

  4. says

    Hi Kim, Thanks so much for this great list of Twitter hashtag use resources. I am most appreciative of your effort to compile it for us. I use Twitter (and LinkedIn) daily for my B2B clients who are in niche markets. I feel hashtags are extremely important for Twitter users. When hashtagging a keyword I often wonder about the popularity of that hashtag and if it is used by that market’s key influencers. I also thank my friend @dconte5 for encouraging me to take time today and read this post. I know what I’ll be doing tonight :-)

  5. says

    Perhaps you’ve seen us around, too: http://ritetag.com. Our hashtag scans show tweet density, relative popularity, real-time tweets, influencers and a context tab. Registered users can save hashtags to use from our Tweet Composer for optimizing and sharing from any web page – three ways to get hashtags and three ways to schedule. And what’s more, just one of those hashtags sources is a continuous feedback loop: we show what is getting you the best results, and with a click on a column heading, get hashtags you’ve used ranked for the metrics you care about.

    Latest is the hashtag grading and tweet-grading system which helps the user optimize for virality before they tweet and through our browser extensions for Chrome, Firefox and (coming soon) Safari. With either extension, our hashtag grading rides right inside Twitter, Buffer, Hootsuite, Tweetdeck, SocialOomph and SproutSocial.
    Look what Saul Fleischman just posted..Hashtag marketing evangelist sought @ritetag – #prjobs #startupjobs by @osakasaulMy Profile

  6. Keith Saye says

    Hi Kim,

    Thank you for such a great set of resources.

    How many hashtags do you recommend on a given tweet – do you have any set rules?

  7. Timberley says

    Great list! I love the Internet makes gain knowledge so easy. I have to check the paid options out in more detail. If you are truly boot strapping, I love Instagram. I find some really good social media hashtags I always search on multiple platforms, to check usage consistency.
    Course you will find some ridiculous ones, I laugh! Lol

  8. says

    Great information Kim, With the help of great hash tags, you can brand your brand your business and marketing campaigns, and can expand the reach of your content updates!

  9. says

    Thank you Kim, this information was extremely healthy. I have not paid attention as to much to hash-tags in the pass but lately I totally see their value.

    Continued Success,

    JJ

  10. Beverly Santini says

    As a relative “newbie” to all things Social Media, the sheer volume of information is quite overwhelming especially for a small business owner. It seems the world is populated with expert advice! What I’m learning is to drill down a bit & follow those who truly are experts and focus on what they have to offer.
    I’m not sure how I’ve stumbled upon your sight but am happy to have found a true expert who offers easy, practical advice. I will be following you henceforth. Thank you!

  11. says

    Superb website you have here but I was wanting to know if you knew of any community forums that cover the same
    topics talked about in this article? I’d really like to be a part
    of online community where I can get feedback from other experienced
    people that share the same interest. If you
    have any suggestions, please let me know. Cheers!
    Look what USEDCARFINANCESHOP just posted..USEDCARFINANCESHOPMy Profile

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