When it comes to content, more is better, right? The more articles, blog posts, videos, and infographics you produce, the more stuff you have to draw folks into your tribe. At least, that’s the way it seems like it should work. In reality, what happens is that a lot of content marketers get burnt out. They spend so much time and effort generating material that they’re left with little energy to do anything else. Even worse, they find that the stuff they’re producing is failing to generate results for their businesses. So, what’s the problem? Why isn’t content marketing working the way it’s supposed to work? The answer is simplicity itself. It’s found in the way we consume content. It’s found in the way we value the stuff we read, watch, and engage with. As content consumers, we crave quality over quantity. So, it’s worth asking ourselves as producers, which side are we truly focused on?