What is LinkedIn Used For?

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Have you ever wondered how some people seem to attract endless streams of customers ready to buy their product or service for what seems like an outrageous price. And your business finds itself attracting a different set of prospects – those who want what you have – but only if you’re giving it away, and even then they complain!

I have to ask – where and how are you finding your customers?  I’m going to guess that if you are using social media to find them, you may not be using LinkedIn.

If you are like most people, you probably have always viewed LinkedIn as a place to park your resume, create a professional profile, and hope to be asked for a “connection” by the next big headhunter looking for exactly what you offer.

But when it comes to marketing your personal brand, if you are using anything, you are probably sticking to old favorites like Facebook, and you honestly don’t know how to harness LinkedIn to generate more leads and sales.

Of all of the social media platforms, if you are trying to build a brand online, LinkedIn is the one you really need to start using!  It is the most likely to be a rich source of customers in your niche!

LinkedIn has over 200 million profiles, and the average income of its users is over $100,000.  Now, let’s work on a little math problem for a moment.

If you have a product that is sold for $27, and  it’s bought by a mere 1% of the users on LinkedIn you have made a connection with, what would that look like for you?  How about $54,000,000 in your pocket??

If you weren’t interested in this network a few moments ago, are you reconsidering now?

Here’s the thing – while most users think of it as a place to be discovered (hopefully) by their dream employer (something that is easier to make happen than some might think, by the way), this powerful professional network is so much more! It is a rich source of prospects for you – clients who are actively trying to make a connection or two with the people most likely to have the products and services that they are searching for and ready to purchase!

But there is a catch.  You can’t start to use it like it’s Facebook and think it will work. The same strategies don’t work on multiple social platforms. Facebook users generally aren’t as professional.  Facebook users’ average income isn’t as high either.  The average LinkedIn user is an intelligent, higher-income individual in leadership positions within their respective companies.  They are the ones who make decisions about buying products and services.

When you make a connection with them on this professional social network and start engaging with them, chances are when they need something in your niche, they will come to you and ask for it – rather than you having to cold call and get endlessly stonewalled by their admins.

Let’s see – access to intelligent decision makers with deeper than average pocketbooks, with no cold calling needed.  Are you beginning to get an idea of exactly what LinkedIn is used for?  <grin!>

What is LinkedIn Used For?  3 Tips to Start Connecting in Your Niche Today

  1. If colleagues you have worked with before have profiles, ask them for a recommendation using the “Recommendation” feature.  (And if not, send an invitation to join!)  Recommendations are one way to boost your credibility with others considering your products or services.  But this needs to be individuals or companies you’ve truly worked with in some capacity – not just doing a recommendation as a favor with no real meaning!
  2. Groups are a great way to connect with like-minded people and influential names. Find some and join today.  Groups in your niche are a great way of being seen as the intelligent expert you are in your field. Naturally, this boosts your authority as an expert in your niche.
  3. Include the custom, memorable, and easy-to-type URL of your profile on your business card and email signature.

Now if learning a little bit more about what LinkedIn is used for has you realizing you could be using it a whole lot more intelligently to build your business if you just learned how to, I am so excited to have something to tell you about!  We have just put the finishing touches on a revolutionary new product called Linked Intensity, and it is the premier, comprehensive solution for learning how to use LinkedIn to connect strategically with the people most likely to be interested in your product and to build your business like never before!

How is your LinkedIn activity growing your business?  Click here if you’d like to learn how to use it to take your business to the next level!

Comments

  1. says

    Yes, LinkedIn is a super ‘rich’ social media platform to tap into, where you literally have direct access to many of the decision makers and individuals who are in a position to spend more freely. I believe LinkedIn should be added to any persons social media mix.

  2. says

    Honestly, I’ve never considered LinkedIn as a social networking opportunity. Thanks so much for opening my eyes to this important tool in my marketing toolbox.

  3. says

    LinkedIn has always been my favorite social media site! You can make valuable connections and obtain resourceful information. From LinkedIn, I have made connections online and associated with them offline to form lasting mutual business relationships.

  4. Elizabeth says

    When I started interviewing for jobs, I felt LinkedIn was a bit overwhelming and confusing. I was also scared to link with people of authority like partners and associates in the firm I was interviewing. However, I soon overcame these fears and found LinkedIn an easy way to connect with intellectual corporate people. After using LinkedIn I still have two questions: Is it appropriate to link with a professional before or after you know them? What is your opinion on giving endorsements on LinkedIn? Thanks!

  5. says

    I have been on LinkedIn for upwards of five years and have under 50 connections. No one I know is on there, and the people that do try to connect with me I refuse to be associated with, because the vast majority of them fill their updates with badmouthing bosses and rampant profanity. I wouldn’t even follow that on Twitter!

    I’ve tried to make the most out of it, but honestly its done nothing for me except cause me pain.

    • Kim GarstKim Garst says

      I think you are missing the big picture entirely Deb. LinkedIn is a professional network; the largest one out there today and the majority of the users there are decisions makers in their companies. With that said, your ideal client might not be on LinkedIn but if they are a professional, looking for a product or service, then you need to reevaluate LinkedIn.

  6. says

    Thanks so much to you and Rod and all the Linked Intensity! I get a paying client from there weekly now! I will be linking my LinkedIn article to it! You two are amazing! ;) It’s funny how well I do when I just do what you say..;) LOL

  7. says

    Great explanation of the value of LinkedIn! That is why I follow you Kim…you continue to educate me so that I can reach as many parents as possible! Thanks so much for all you do!

  8. says

    Linkedin is full of professional people -not to mention those who have credibility on different industries. Aside from Linkedin, what other social media platforms do you think have the most professional users?

  9. Gary Taylor says

    I think its a great source of information .
    I control my own destiny ,and should I need some help I can always ask them you have to have other things going on in your career .Make it your way everyone is seeking that one special thing to get them where they feel they feel they belong .Perhaps your in the wrong field .

  10. says

    Jeff Bullas has nice article on the top 10 fact and figures on LinkedIn for 2014, that\’s pretty instructive. These figures tend to reinforce what you wrote. That article is available at http://www.jeffbullas.com/2014/05/08/the-top-10-linkedin-facts-and-figures-in-2014-you-need-to-know/#JIf9h8rjkWJi2EDI.99.

    The other interesting thing is that if you have a premium account, there are a lot more options for prettying up your LinkedIn profile to make it look more marketable from a brand viewpoint. LinkedIn just spotlighted Rachael Zoe’s profile which really uses the new broader background graphic to good use for marketing. LinkedIn isn’t planning on making this feature available for free users.

  11. says

    I’ve seen a number of LI members w/ 500+ connections, but I doubt many of them have 2,000,000. That’s the basis for your math problem w/ the item that sells for $27. I don’t dispute the power of Linked In, but that example is unrealistic. On the upside, it’s more likely that you would maybe get 1/3 of your network to buy your product. More importantly, you have the opportunity to gain a lifetime customer:)

Trackbacks

  1. [...] If you are like most people, you probably have always viewed LinkedIn as a place to park your resume, create a professional profile, and hope to be asked for a "connection" by the next big headhunter looking for exactly what you offer.  [...]

  2. […] But when it comes to marketing your personal brand, if you are using anything, you are probably sticking to old favorites like Facebook, and you honestly don’t know how to harness LinkedIn to generate more leads and sales. […]

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