15 Ways to Score More Facebook Engagement

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15 Ways to Score More Facebook Engagement
15 Ways to Score More Facebook Engagement

Are you tired of your Facebook posts falling flat? Are you looking for new ways to increase likes, comments and shares? Then look no further! This post will walk you through 15 proven ways to get more Facebook engagement.

1. Ask questions.

Posting thought-provoking questions to your Facebook Page is one of the best ways to increase engagement.

Some types of questions you can post include:

  • Fill in the blank (e.g. “If I could go anywhere in the world, I’d go to ______________”)
  • Questions about trending topics (e.g. “Who are you cheering for in the upcoming finals?”)
  • Business-related questions (e.g. “What’s your favorite tool for increasing your productivity?”)
  • Product preferences with photos: Ask your fans which product they would prefer.
  • Ask for opinions on a blog post: Link to a post and then ask your fans a question about the post.

Here are some more examples of question-formats you can use.

Mozart Summer Festival Fan Page Example

Image courtesy of Beth Kanter under CC 2.0

2. Include a call to action (CTA) in each Facebook post.

Tell your fans exactly what you want them to do after reading your post, while being careful not to get in trouble for like-baiting. Ask your fans to click on a link, share their thoughts or “Leave your questions in the comments below”.

3. More images, less text.

We know that images receive more interaction than anything else on Facebook. According to this infographic, photos receive 53% more likes and 104% more comments than the average post…and some research suggests these numbers may be even higher.

Consider adding an image to every post. Even if you just want to post a quick tip or piece of advice, find an eye-catching image to attach to your post.

4. Provide context to your links.

If you want people to click on links to your blog posts, be sure to provide a post excerpt or backstory that will entice them to click through.

This will also help you to avoid getting penalized for being “too promotional”.

5. Post at the optimal times.

This infographic from Bridg suggests that the best times to post to Facebook are weekdays between 6-8am and 2-5pm. Visit your Facebook Insights to see if this is true for your audience.

You can also use a free tool like LikeAlyzer to see when your fans are most likely to interact.

Bridg Infographic - Optimal Facebook Post Times

6. Post frequently.

Facebook post reach has fallen dramatically over the past few years. This means that often your posts will only reach a small percentage of your fans.

Posting high-quality content more frequently can lead to more Facebook engagement, and increased reach for your posts.

7. Interact with your fans.

Posting amazing content is not enough. Be sure to respond to questions posted to your Facebook Page, and ‘like’ comments left by fans. Provide excellent social customer service and your fans will continue to come back and engage with you.

8. Reference controversial content.

While you have to be careful not to alienate your fans, referencing content that deals with a ‘hot button’ or controversial topic can definitely get people commenting!

9. Use more emoticons in your posts.

You may feel that using emoticons is something reserved for teens and millennials, but research shows that using them in your Facebook posts actually increases engagement.

Emoticon Infographic

10. Ask your Facebook fans for help.

Show your fans you care about their opinions by asking for feedback about your business or products.

For instance, “What features would you like to see added to the next version of our product?”.

You could also ask for business-related recommendations. For instance, “What social media monitoring tools would you recommend?”.

11. Post photo quotes.

I already mentioned the importance of using images on Facebook, but this tip deserves its own number! Postplanner is a great tool for finding images that have already proven to be popular on social media.

Kim Garst Photo Quote

12. Show your personal side.

People are more likely to interact with another person than with a nameless, faceless brand. From time to time, make a point of sharing personal thoughts or photos to increase your ‘ likability quotient”.

13. Use the word “congratulations”.

I haven’t tested this out yet, but using the word congratulations in your posts can supposedly increase your reach quite dramatically!

14. Use humor.

Adding a little bit of humor to your updates can definitely increase your reach. Everyone loves to share a good joke, so don’t be afraid to post a joke or comic, or share something funny that has happened to you.

15. Create a Facebook group for your fans.

Setting up a Facebook group can be a great way to get to know your target market and to test out potential Facebook posts.

Try out content ideas in your group first, and post the ‘winners’ to your Facebook Page!

What are your best tips to score more Facebook engagement? Share with us below!

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8 years ago

The fill in the blanks work well with my fans, but they seem to love topics on weather and vacations. I also did a post asking where in the world they were located and that one went over really well.

Kim Garst
Kim Garst
Reply to  Chris
8 years ago

Keep trying new things, Chris!

Ursula Ilmberger
Ursula Ilmberger
8 years ago

Great tipps, thank therefor, I will try it out

Kim Garst
Kim Garst
Reply to  Ursula Ilmberger
8 years ago

Thanks and I hope you get some great results with the tips!

Kim Garst
Kim Garst
8 years ago

YES! Great value add, Elizabeth!

8 years ago

This is so simple but so powerful. Love the list.

Jim Fletcher
Jim Fletcher
8 years ago

Only just starting to get my head around the dos and don’ts of Facebook, and the above is very helpful. Thanks Kim

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