There are so many great social media power tips but I wanted to share a few that I see as golden. I think there are many who are not taking advantage of these opportunites. These are tips that, if you haven’t implemented them yet, will definitely help you leverage your social media presence going forward.
1. Become a Triple Threat with your Facebook Fan Page
First, create a custom landing tab, otherwise known as a welcome page. This is the #1 mistake I see most people making with their Facebook presence. Either they do not have a fan page or they have no opt-in gateway on their fan page. You can give your potential follower a free gift in exchange for their email address. This provides you an opportunity to introduce the amazing benefits they’ll receive in liking your page and you can continue to share your content with them through your newsletter.
Second, use the photo slider at the top of your page for picture advertising. For instance, one picture could read, “Click here for a free ___.” The picture then takes the follower to a link on your website with the free offer.
Third, use the @mention option when you reply to comments. Not only does this promote specific dialogue and engagement, but it also, allows you to reach a wider audience. When you @mention a follower in a post, your comment also appears on their page or wall. The way you mention someone is simple, type the “@” symbol and start typing the name of the person that you wish to mention. Facebook will start to give you choices as you type in the name. Select the one that is the correct one and that will ‘tag' them in your comment.
2. It’s Time for a Twitter Party!
If your target market isn’t finding you on facebook, be sure to get involved on twitter. You can use sites like www.twellow.com, www.listorious.com, www.triberr.com and www.twitterfeed.com to find and connect with key people in your niche.
Likewise, creating and saving searches is a great way to take focused action on twitter. Each time you visit, you can get involved in the latest conversation on your topic, and share the love with @mentions or retweets.
As you build a community on twitter, host an hour long twitter party. This can be especially useful if you have a product launch, or if your audience has a lot of questions. To set up a twitter party, decide upon a short and relative #hashtag that “partiers” can use to communicate with you. Then, have fun answer questions, giving away prizes, offering discounts, and promoting your products.
3. Don’t Leave Out LinkedIn!
Because LinkedIn is not as fast paced as Facebook or Twitter, entrepreneurs tend to put it to the back burner. This is a mistake.
You want to utilize LinkedIn for its group opportunities and recommendations feature.
Overall, testimonials are still one of the most influential selling points. If you don’t already have 3 recommendations (the required amount to have a complete profile), then ask clients, colleagues and joint venture partners to submit one. Or, simply write recommendations for others. linkenIn will automatically ask the recipient to reciprocate.
Don’t forget the groups! Groups are NOT for selling or promoting your products. But, they can create amazing networking and joint venture opportunities. Imagine if you could reach your audience through an interview, webinar or podcast that someone else put on?
4. If a Picture Says 1000 Words, Imagine the Power of YouTube…
If you haven’t started to create videos that showcase your expert knowledge, or help you launch a product, then you are missing out.
Don’t worry if you don’t have a camera, or feel overwhelmed by the recording process, you can now record and edit right on youtube itself.
After you upload your video, supercharge it by adding keywords to your title, description and tags. Be very specific, here. Think about the phrases your target market will type into the search box.
Likewise, put your website link in the description box FIRST. Then, describe the video. Most viewers won’t read past the first 3 lines of text. So, if you’re website is NOT in those first 2-3 lines, you’re missing out on potential customers.
Once you’ve created a video, be sure to use it on all of your social media platforms.
5. Give yourself Permission to be the First! to Jump into Google+
The newness of Google+ is NOT an excuse to ignore it. Jump in. Powerful connections with long-standing, successful entrepreneurs are being forged right now, on Google+.
To join effectively, put keyword phrases in the “employment” section of your profile. These phrases are the first words that show up when someone hovers over your profile picture.
Then, start engaging. +1 other status updates that you like and make comments. The bigger a conversation gets, the more people you meet.
Also, jump into Google+ hangouts when you can. You never know who will be popping in. Industry famous people show up all the time, and in Google+ hangouts you can take a picture with them to share with all your fans.