5 Ways to Get Traffic From Instagram

5 Ways to Get Traffic From Instagram

There is a good reason why you probably have not seen a post about using Instagram to generate website traffic, and it's this: generally speaking, Instagram is far more about improving brand visibility and building a community than about driving traffic to your website as a general rule of thumb.

Sure, one of the side effects of engaging on Instagram is increased traffic to your website. That said, using the site ONLY to drive traffic will surely end in disaster.  Focusing solely on getting people to your website will, in the long run, damage your credibility and simply won't be worth it.

However, with that noted, there are some key ways you can increase the chances that your interactions on Instagram will lead to increased website or traffic and engagement.

Here are my top 5 ways to get traffic from Instagram!

1. Add your URL to your bio.

When new or potential followers want to see what you're all about, the first place they'll go is your Instagram bio.  And that means your bio is the prime location for your website or blog URL.Your 150 character bio doesn't leave much room for creativity, but including your website URL should be a priority. Apart from your URL, a good strategy is to briefly tell who you are, what you do, and how you're different.

2. Add a shorted version of your URL when you leave comments.

While links in Instagram comments are not live (hyperlinked), they are a live link when you share the same photo on Facebook and Twitter for example. This may help drive additional engagement and traffic.Just remember to keep your comments on point, relevant and engaging (i.e. no spam!).

3. Watermark your images.

You never know which of your images may go viral! Don't take chances: make sure you watermark your photos with your company name and URL.Have no clue how to watermark your photos? There's an app for that! iWatermark allows you to easily stamp your URL on your photos, and it's inexpensive ($1.99 I believe) to boot. There is also an app for the iPhone, iPad and the Android.

4. Highlight popular posts or roundups.

Image-based sharing by necessity means that sometimes you have to think outside the box. While on Facebook or Twitter it's easy to share a blog post and generate traffic to your site, on Instagram, you have to be a bit creative about it. Try starting a weekly roundup of favorite posts or products from your site (and of course create a great image for the roundup!), and your Instagram followers may be interested enough to want to visit your site.

5. Include a price tag on your product photos

There is nothing wrong with qualifying your traffic! Don't be scared to include price tags on all your product photos. There's no need to hide the fact that you're an e-commerce site; in fact, product shots with price tags generally receive higher click-throughs on Pinterest than those without. I'll bet the same's true on Instagram. If a person is interested in your product, they don't want to ‘hunt around' for the price of it.

It's important to remember the reasons you are using Instagram: to build brand visibility, and to give a more authentic, personal feel to your business. But you also want to make sure that fellow Instagrammers who want to connect with you via your website can do so easily.

And that's it! My 5 ways to get traffic from Instagram! Do you find Instagram a good source of traffic to your website? Why do you use Instagram for your business?

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Suzie Cheel
Suzie Cheel
7 years ago

Hi Kim, thanks for sharing this info on Instagram as it will spur me on to look at how I use instagram especially for my healing art.

Kim Garst
Reply to  Suzie Cheel
7 years ago

Music to my ears, Suzie!

Vukasin
Vukasin
7 years ago

I haven’t used Instagram yet. I know that Instagram has big potential but I still can’t find time to work with one more social network. In November, I will try to implement two new social networks. Instagram will probably be one of them. Thank you, Kim, I enjoyed reading your post! 🙂

Kim Garst
7 years ago

It’s a great way to protect your photos 🙂

Nitin Singh
Nitin Singh
7 years ago

Hey Kim, Really very nice article, thank you for sharing but how can we find the person’s who are interested in our blog’s topic to get good targeted traffic. Thank you

Boom! Care Squad
Reply to  Nitin Singh
6 years ago

Nitin,
Thank you for reaching out to us. Hashtags are a great way to start, give those a try. – Boom Care Squad – Aida

zoya shaikh
zoya shaikh
Reply to  Nitin Singh
6 years ago

i never used instagram before will start using it after seeing this post i hope it will help me too

atish kamble
atish kamble
Reply to  Nitin Singh
5 years ago

i heard about this many a times but today i am going to actually try this thanks a lot for this post

Dawn
Dawn
7 years ago

Thanks for the tips! Instagram is our fastest growing social network! Adding pricing to pics is a good idea.

Kim Garst
6 years ago

Thanks Minhaj!

shaar
shaar
5 years ago

thnks for the tips. especially the watermark app!

Praveen
Praveen
5 years ago

Thank you for the wonderful tips. Adding watermarks to the photos really makes the brand more visible.

Kim Garst
Admin
Reply to  Praveen
5 years ago

Thanks for stopping by, Praveen.

Rajib
Rajib
5 years ago

Really Helpful Post for Digital Marketing. I love and follow the steps for Instagram marketing.

Nishan
Nishan
4 years ago

Thanx admin. finally got something helpful

Adarsh Singh
Adarsh Singh
3 years ago

Thank you Kim for this article, finally got something helpful..!!

Virender Bhangu
Virender Bhangu
2 years ago

hello, Kim nice help from you. you are guiding us perfectly to earn money from Instagram. keep it up to keep sharing your valuable information.

Juan Force
Juan Force
1 year ago

Very Nice Post, Thanks For Such a Good Information.

Mahesh Gaikwad
Mahesh Gaikwad
1 year ago

ok thanks for your article

Bharat Rajput
Bharat Rajput
1 year ago

Awesome tips I will share this with my friends’ thanks.

Emma Anderson
Emma Anderson
11 months ago

Watermarking a post is a very wonderful idea. I ‘ll try this in my next posts. Thank you for such a wonderful article.

Bis Kerala Matrimony
Bis Kerala Matrimony
9 months ago

I have enjoyed reading the post, This post is really nice and pretty well maintained, thanks for it and keep updating.

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