If you are a business owner that is involved with B2B sales, one of the best social media platforms for connections is LinkedIn. Known as the largest social media platform for professionals, LinkedIn has over 135 million users, most whom are business professionals.
For businesses, the opportunity to grow through new connections on LinkedIn is invaluable. So, how can you maximize your efforts?
7 Tips on Maximizing Your Success on LinkedIn
1. Complete your profile.
Just like any other type of social media platform, an incomplete profile can cause your image to look unprofessional. With LinkedIn, it is essential that your profile be 100% complete. Experts suggest that having your profile complete sets you apart from the rest and provides a greater chance of success–up to 40% greater!
2. Optimize your profile.
After you have your profile finished, make sure your audience is able to find you. If you don’t have one yet, get a customized LinkedIn url in support of your brand, which will help with your searchability. Speaking of finding you, check to be certain that your profile is visible to everyone, and that keywords are used throughout your profile.
3. Don’t forget the apps!
One of the most underutilized aspects of LinkedIn is the apps for profiles. By adding apps, you can direct visitors to your website, share your blog updates, twitter posts, and show what you enjoy reading on Amazon. These apps enable your visitors the opportunity to get to know you and what you have to offer.
4. Take advantage of groups.
Groups are one of the best ways to connect with your ideal audience and like minded people. You have a variety of options with LinkedIn groups, and to see the best results, you need to implement each one. You can start by becoming a member of groups that appeal to you. Explore each one to gain an understanding of what happens within a group. Then start your own group and discussions, to generate conversations and build relationships.
5. Add value
Whether you want to share valuable information within your group, on your profile, or in someone else’s group, give your connections something worth their time. LinkedIn is a great tool to help you showcase your expertise and share your knowledge with business owners who are seeking what you know. Become the go to person in your niche!
6. Answer and ask questions.
Speaking of the go to person, the answers section within LinkedIn is one of the best places to showcase your knowledge. If you are not familiar with this part of LinkedIn, take some time to explore it. The concept is that people can post questions they have regarding whatever they want. You have the ability to answer those questions. The key is to find ones that pertain to your niche and then provide quality information.
7. Give before receiving.
Similar to other social media platforms, your success relies on your ability to make true connections. LinkedIn is a great opportunity for you to build high quality relationships. However, in order to make that happen, give before asking others to help you out. If you give an awesome recommendation or introduction, the chances of someone offering them in return are much higher.
Just as an added bonus–Stand out in a crowd. By doing things differently than the majority of users on LinkedIn, you are setting yourself apart from the rest. Send personal introductions with a real message from you, not the generic ones already created. Send a real message after the connection is made to thank them for accepting your request.
Stand out and watch the leads roll in!