There are a lot of social media management tools out there, but there are not that many FABULOUS ones. Let me introduce you to one that is truly fabulous — and nine reasons why I love their software so much. (And why you might love it too!)
1. My social Inbox Zero
The first feature is what Agorapulse is ALL about — making social media management easier. They’ve set up an inbox that gives you your newest conversations for each social media account. Review them all and you’re done with social (for the time being)!
I love when this “inbox zero” message appears after I quickly review and respond to all my conversations:
Other amazing features you’ll love about your Agorapulse inbox:
- Automatically see the full profile of every person whose tweet, post or message you’re looking at
- Built-in translate feature so you can communicate with/understand your non-English speaking fans and followers
- Create saved replies for common questions or issues
- Can’t answer a question? Assign messages to other team members, and see who has already reviewed them
2. Publishing across social channels — and looking good doing it!
Scheduling a single post across multiple channels like Facebook, LinkedIn, and Twitter saves SO much time. But sometimes those messages can look really messy if they’re customized to each social network. Have you already bumped into Facebook posts that look like they were drafted with Twitter in mind? I have…
Agorapulse gives you a way to customize your post for each channel before it gets published. So, just for an example, you can add hashtags to your posts on Twitter — but then easily take them out for Facebook and LinkedIn. You can also add Facebook mentions on Facebook, Twitter mentions on Twitter, and don’t mix the two!
Just put your main message in, click the channels that you want to tweak the message for, make those changes, and that’s it! You’ll have a great looking post customized for each channel (including mentions).
And the best part? You can see exactly what each post will look like on each platform BEFORE you publish it! Want to make a change? No problem…you can make the changes all without ever leaving the preview screen.
3. Putting my evergreen tweets on autopilot
You know those tweets you have that are timeless and always get good engagement? Well with Agorapulse, you can set them to a queue that tweets them over and over again. Simply set ‘em and forget ‘em with this request feature!
Tell the system how many times you’d like a tweet put back in your queue — and consider it done! No need to select multiple time slots in a painful manual process; the tweet will be re-published as many times as you wish with just one click.
Alternatively, you can set your tweets or posts to re-queue an unlimited number of times. Then just select the date at which you’d like the post to stop running!
4. Saying goodbye to spam
It can be SO frustrating to put together great content and then see replies to it that are total spam. Deleting these links to totally unrelated comments or sites is not only a bit sad, but it takes time that I’d rather be spending doing something else!
With Agorapulse I can set up moderation rules on my accounts for things that I want hidden from view. Or I can make a rule to filter, tag, delete, or assign these kinds of comments to a teammate.
Here’s a good rule to set for Facebook spam: Most spammy comments on Facebook contain a link and all links begin with http:// (or https://). If you set a rule on Agorapulse, you can automatically hide or delete all Facebook posts or comments with a link, or send them to a moderator to approve or delete.
The biggest kind of spam that people find on Twitter are those annoying auto direct messages (DMs) in your Twitter inbox. It’s kind of like social junk mail! You can set up rules so that your Twitter inbox in Agorapulse no longer shows you these messages. Why waste your time reading those when you could be responding to people who really want to talk to you!
You can also set up rules to delete content that’s obviously inappropriate – for instance swear words or sexual terminology. Setting up this rule as an action (as opposed to a “flag”), means you never even have to deal with those posts!
5. Catching all the comments on my Facebook and Instagram ads
Most business owners know the importance of staying on top of ad comments and questions. But unfortunately, it’s not that easy to see the comments on your ads once they’ve been published!
By authorizing access to your ad account, you have the option of seeing your ad comments chronologically right from within Agorapulse. By getting easy access to these comments, my team is able to provide much better customer support.
6. Building relations with my greatest followers
I LOVE keeping up with my followers and Agorapulse‘s built-in CRM helps me stay up to date!
On the “users” tab of my dashboard, I can immediately see who’s been a great commenter on my posts or who tweets (or retweets) my content.
When I click on a user’s name on this list, I can get more details on them, including a history of all their interactions with me!
If I want to get even more behind-the-scenes information, I can categorize people with tags that I create. “IRL (in real life),” “long-time client,” “international fan,” are some useful tags that will instantly tell you or your teammates a little bit more information about someone on Facebook, Twitter, or Instagram.
7. Getting easy-to-read analytics
When it’s time for me to check how I’m doing on Facebook, Twitter, and Instagram, I love going to Agorapulse‘s reports. Right from my dashboard I can get instant stats on my audience, engagement, awareness, and community management.
You can even see specific content analytics for each platform, and then sort them by specific metrics. This will let you quickly and easily find (and replicate!) the BEST content you post on Twitter, Facebook and Instagram.
If I want to think about these analytics a little bit more — or maybe share them with a teammate or client — I can download a PowerPoint deck of these metrics. I can add notes, delete stats that I’m not focusing on, or change the color scheme.
Slides are available for download to PowerPoint, Keynote or Google Slides
Since Hootsuite is now charging a minimum of $499 per month to be able to export reports, it’s pretty cool to have this feature starting at just $49 per month!
8. Keeping my team on the same page
My team manages a bunch of social media accounts each day. With our passion to provide good customer service, we try to respond to everyone as quickly as possible.
On the other hand, we don’t want to duplicate efforts in talking with people on social. That can get everyone really confused!
That’s why we love Agorapulse‘s team collaboration features.
Here’s one feature I really love. If I see something in my Social Inbox (or monitoring tab) that needs attention — and I know a teammate can answer this MUCH better than me, I can simply assign it to her. In the assignment, I can put in additional notes about why or how I want her to handle this piece of communication.
The Agorapulse Inbox also shows me which members of my team reviewed and replied to comments, posts to page, and direct messages.
Agorapulse also makes it SUPER easy to add and remove team members – maybe not such a big deal for small teams, but a must-have feature for big ones!
9. Scheduling Instagram posts
You know I loooove Instagram and now I can line up Instagram posts within my social media dashboard!
I queue up my visual content, description (and of course hashtags!), and tell Agorapulse when to remind me to post this. When I get my reminder, I go to Agorapulse, click a button to send the post to Instagram, and it’s sent! It’s such a great way to plan out Instagram content ahead of time.
Bonus reason: Always be on top of your content!
Obviously, the #1 reason you probably need a tool like Agorapulse is to schedule, plan and automate your social media.
Agorapulse has recently completely revamped their entire social media management system to offer even more features and flexibility in this area!
For instance, your content calendar (pictured below) will show you visually exactly when each piece of content will be published.
You also have the option to use a content queue, if you prefer. You can order your posts exactly the way you want, and even “re-queue” a single post multiple times. You can even set a post or tweet to publish again and again, indefinitely!
How does Agorapulse compare with other tools?
With so many great tools out there, it’s hard to know which ones are REALLY the best.
First of all, keep in mind that the social media management tools landscape is in constant evolution (pricing, features, etc.) so what was true yesterday is often no longer true today.
For example, Hootsuite and Sprout Social used to be very affordable options a couple of years ago. However, the way their pricing has evolved makes them much more expensive today (this is especially true if you have a team – even a small one – or if you need reporting).
So if pricing is a big issue for you, you should definitely play with the cost comparison tool below. It’s been developed by my friend Ian Anderson Gray from Seriously Social. It’s up to date and will be maintained as pricing changes. It’s very helpful and you’ll see that Agorapulse is the most affordable option in many cases.
It’s also very important how each tool is reviewed by its own users. On that front, G2Crowd publishes a very detailed ranking based on user reviews. Not only does Agorapulse have a good number of reviews there, but these reviews are at least as good (and better in some cases) as the ones received by its larger competitors.
This is quite impressive given that Agorapulse is led by a small team and is self funded….while their biggest competitors have received millions of dollars in funding and have very, very large teams! This tells you one thing: they must be doing something right and they’ll very probably keep doing things right.
Ian also created an infographic out of the G2Crowd ranking that’s worth checking out:
Now, your turn: which of these features would you LOVE to have to make your social media marketing easier? What tasks do you need social media management tools to help you with? Let me know in the comments!