Google+ is Gone, Now What? The 4 Best Google Plus Alternatives for Small Business Marketing

Google Plus is Gone! Are you here looking for info on how to use Google+ for your business?

If so, I have some bad news for you: due to low usage – and possibly also due to a big data leak – Google Plus shut its doors in April 2019.

This means if you had a Google+ account, it is now GONE: all your photos, videos, communities, and other content were purged when the network was shut down.

So, what can be used in place of Google Plus?

Fortunately, there are some alternatives to Google Plus that are even BETTER…and I’m going to share them with you in this post.

4 Google Plus Alternatives

Let me just say there is no one-size-fits-all Google Plus replacement out there!

That said, there are some pretty cool tools out there you can use to replace certain Google+ features.

Here are 4 of those tools!

1. Google My Business

You’ve likely heard of (and used) Google My Business.

It’s probably best known for allowing businesses to create local business listings that people can find in Google, like this:

Google Plus Gone

Having a Google business listing is important for a number of reasons:

  • It ensures your business shows up when people look for your type of business in Search
  • It allows you to get (and display) user reviews. The more reviews you have – and the better those reviews are – the higher your business appears in Search.
  • You can edit your business profile to include product photos, hours of operation and menus
  • People can book your services right from your profile

But what you may not know is that Google My Business is MORE than just a local business directory – they have added features that make it much more “social”!

For instance, people can now follow you from their Android device simply by clicking the +Follow button on your listing:

Google Business

Once they’re following you, they’ll receive updates from your business – things like offers and events – in a “For You” tab.

Another super-cool feature is the option to add “Welcome Offers” to your account. When someone opts in to follow your business, they’ll be able to download a special deal or discount they can use at your business.

This is a GREAT incentive for people to follow you!

Finally, businesses can also claim a short URL and name for their business, so they can directly send users to their Google My Business profile.

In this way, you can even use your GMB profile as a kind of “mini-website” – sharing the URL with your customers in person, via email, or on social media. They can then go directly to your GMB listing to follow you to get special deals and updates.

2. Facebook Groups

Building an online community from scratch can be a challenge, but with Google Plus, it was a breeze. If you ran a Google Plus community, you know what I mean!

Fortunately, Facebook groups are an even better option…and they’re not going anywhere.

There are many ways you can use Facebook groups to grow your business and serve your customers and prospects:

  • Help your customers or clients connect with one another
  • Share information with your audience (especially in light of the low reach of Facebook page posts)
  • Share offers
  • Provide customer support
  • Direct traffic back to your website or blog
  • Build your email list
  • Get feedback from your audience
  • Establish trust and credibility

We also know that Facebook is investing a ton of energy and resources into groups going forward, and is giving more visibility to group posts in people’s newsfeeds. So there’s never been a better time to use Facebook groups for your business!

Facebook is investing a ton of energy and resources into groups going forward, and is giving more visibility to group posts in people’s newsfeeds. So there’s never been a better time to use Facebook groups for your business!Click To Tweet

For more guidance on this, check out my post How to Start and Grow a Profitable Facebook Group.

3. LinkedIn

LinkedIn

One of the coolest features of Google Plus (in my opinion) was circles. Users could create circles and then add people to them; even people who didn’t follow them.

In this way, you could segment who you were going to share your content with – meaning you could choose to share your content with people in certain circles, but not in others.

This was GREAT for keeping your business and personal life separate.

If you’re looking for a Google Plus alternative for business networking, LinkedIn is a great option.

LinkedIn lets you connect with co-workers, fellow business owners, and influencers in your field, so you can continue building your business network online.

You can also join and start groups on LinkedIn, so you can share ideas with like-minded people in your niche or industry.

For more on how you can use LinkedIn for your business, check out my post, LinkedIn: Unlock Your Potential on the World’s Largest Business Network.

4. Whatsapp WhatsApp

While Hangouts were originally part of Google+, in 2013 Google made them a standalone tool (meaning people didn’t have to be on Google+ in order to use them).

However, while Hangouts are still around, it appears they will be discontinued sometime in 2020…at least in their current form.

A great, free alternative to Google Hangouts is Whatsapp, which also happens to be the most popular messaging app out there.

Whatsapp lets you send a message, voice-call or video-call friends and family for free, anywhere in the world. You can also do group chats, so you can connect with multiple people at once.

As a small business owner, you’ll also want to look into the WhatsApp Business app. It lets you create a business profile, communicate directly with customers, create automated messages, showcase your products and services, and much more.

Final Thoughts

If you’re looking for a Google Plus replacement and none of the sites or tools above fit the bill, of course, there’s always the other big social media platforms: Instagram, Twitter, Pinterest, and Snapchat.

While these platforms don’t necessarily offer the exact same features as Google+ (e.g., circles), they are all GREAT for building community, for connecting with your audience, and for social media marketing.

I would love to hear from you: What Google Plus alternatives do YOU use? Or which one(s) from the list above are you going try out? Let me know in the comments below!

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32 thoughts on “Google+ is Gone, Now What? The 4 Best Google Plus Alternatives for Small Business Marketing”

  1. Hi Kim – great resources! I also like Alignable and NextDoor since they are location focused and I meet people locally on them.

  2. Hi Kim. I use LinkedIn and replaced Google + (I loved it) with more focus on Pinterest which drives traffic to my website.

  3. Hello Kim, Thanks for sharing this informative post with us, I used to google my business it will really helpful for drive traffic to my website. Thanks.

  4. Great Post Kim! For me, Pinterest has worked very well. It has helped me drive more traffic and followers. And of course, I agree with you Google my Business, Facebook groups, and LinkedIn are best. I have not used Whatsapp much but will try to utilize it. Please keep sharing such useful information. Thanks!

  5. Great Post Kim! For me, Pinterest has worked very well. It has helped me drive more traffic and followers. And of course, I agree with you Google my Business, Facebook groups, and LinkedIn are best. I have not used Whatsapp much but will try to utilize it. Please keep sharing such useful information. Thanks!

  6. I really missed G+ as it drove a lot of traffic to my old blog. About Linkedin, I never knew this can drive huge traffic to my blog. now that I know it works, I will give it a trial. Thanks so much for the tips.

  7. Sagar Vijay Gaikwad

    Hi Kim,
    Thanks for sharing such good information with us. This information will definitely help me to increase the traffic of my website

  8. Alexx Chaudhry

    Hi Kim,

    Thank you for enlightening us on the alternatives we have available. Google My Business is good as its Google and LinkedIn is very helpful in driving traffic to ones website or Blog.

    Looking forward to reading more of your valuable information.

  9. I was just looking for the alternatives of Google+ and saw your content and I got what I need. Thankyou So Much

  10. Hi Kim,
    I have posted lots of Articles & Post (Offers) – i see people are viewing in tons – but no action / no comments they give. What is to be done to get business from them? any tip here…

  11. hello
    nice post and all articles.
    Thank you for sharing this article.
    I have read your all article
    The article is very beautiful and useful so much. your work is very well.

  12. Great content..i miss google+ ..i love Whatsapp they had done some good updates .. thank u for sharing information

  13. LiveGuestPost.com

    A very informative post. I like the way you write, it helped me a lot. Thanks for sharing this with us.

  14. I got too much interesting stuff on your blog. I guess I am not the only one having all the enjoyment here! Keep up the good work.

  15. Hello Kim
    I hope you’re having a great day

    Thanks for the detailed info, I agree with you I think the best way for many small local businesses is to utilize free directories available for them . yelp is one of them but there are various free directories available for local searches. I learned a lot about google my business from this blog . Thanks

  16. Hello There. I found your blog using msn. This is a really well written article. I will make sure to bookmark it and come back to read more of your useful information. Thanks for the post. I’ll certainly return.

  17. I have not checked in here for some time because I thought it was getting boring, but the last several posts are good quality so I guess I will add you back to my everyday bloglist. You deserve it my friend 🙂

  18. Thanks for sharing these google plus alternatives, It really helped me alot and also if you found more alternatives please share with us.

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