Have you ventured into the world of Facebook advertising yet?
If the answer is yes, have you experienced the kind of results you want, or have you decided you are just throwing away your money since you are not experiencing any real benefits?
I think that Facebook Ads are one of the best kept secrets of online marketing! Unfortunately, many people just sort of guess on how to create them. If you do not know why you are doing what you are doing, the results are going to show it!
I think they are such an AMAZING tool for all businesses – ESPECIALLY new and small businesses! I would love to help you understand how to use them more effectively to achieve exactly the kind of results you are looking for. Ready to learn how?
What kinds of Facebook Ads are there?
Right now, Facebook has a total of 27 different ad products and this past week, they made an announcement that in coming weeks and months, they will be working to simplify their advertising products by reducing the number of options in half in order to provide a more focused experience for their business customers.
The reason there are so many different kinds of Facebook Ads is that each different ad product is optimized and placed to achieve a different goal. This is why part of the process of making your Facebook Ads more effective is to make sure you are super clear about what your goals are, so that you choose the ad type (not to mention copy and graphics) that will be most effective to help you reach your goals.
How to Use Facebook Ads to Boost Your Business
1. Know your ideal customers and target your ad to them
The success of your Facebook ad – no matter what kind you are using – seriously depends on making sure it is seen by the people most likely to take the action you want. Whether you want people to LIKE your page, engage with your content, or you want your leads to convert into paying customers, targeting is critical. In this case, the more specific you can be about your ideal customer, the more effective your ad will be.
Another way you can target your ideal customer is to use Facebook's “Custom Audiences” feature. This allows you to upload your e-mail list to Facebook and select them as your target audience for your Facebook ad. Given that your e-mail list includes people who have opted in to receive more marketing from you, chances are good that advertising to this audience will lead to significantly higher conversions.
2. Use Facebook Offers to accelerate lead generation – not sales
For people who are new to Facebook advertising, it might seem like you want to advertise your product or service right away, right?
It might seem crazy, but work with me here.
Instead, try using a Facebook Offer to promote something valuable you are giving away for FREE – in exchange for users' name and e-mail address. This will grow your e-mail list and give you a highly targeted list of people who are more likely to be interested in buying your product or service when you send them an e-mail about your latest product launch or service.
3. Grow your audience by using ads to boost your Page Likes
Facebook advertising is a step by step process. As I mentioned in the previous step, it's about attracting specific prospects to your page and building a community to engage with. Then, when you advertise your product or service, you are more likely to be seen as an expert with valuable content, and they will be more likely to purchase from you.
Facebook Like ads are useful if you are in the beginning of this process, trying to build or grow your community. Keep your ad copy short and to the point, making it as clear as possible what the benefit of liking your page is.
4. Use powerful images
The best images with Facebook ads are those that are clear and enticing. Many studies have suggested that a clear picture of an attractive woman or a beautiful outdoor setting like a beach are the best kinds of pictures. Pictures of appetizing food also pulls well IF it relates to your business. Choose a picture that is appropriately sized so the details are not lost because it is too small.
5. Use A/B testing to refine your results
A/B testing might sound complicated, but honestly – it is no more than having 2 versions of your ad and checking results against each other to make sure it is as effective as it can possibly be.
There is just one key thing you need to remember. When you test one ad against another, you want to make sure you are changing only 1 variable at a time. If you are testing 2 different pictures, keep the same headline and copy. If you are testing 2 different headlines, keep the same picture and ad copy.
So – let's hear from you! What has worked to help you get amazing results from your Facebook ads? Anything that bombed and surprised you? Leave me a comment below!
I’m just getting in the swing of marketing on Facebook (thanks to the new FB guru on my team) and really love seeing the difference it can make, just knowing a few simple tricks. Thank you!
Thanks for stopping by Laura!
Fantastic article Jackie. I’ve been using Facebook ads for over a year now and it has become one of my major sources of traffic to my site. I agree that having powerful images is the key to get leads.
Love hearing other peoples success with the ads, Fino! Thanks for sharing!
Thanks Kim! I was not yet aware of the list upload option with Facebook…very helpful!
I am so happy to hear that this is helpful for you Nikki!
Thanks Kim! I haven’t delved into ads yet but plan to soon so this article was right on time!
Kimbe, we are teaching this in our Boom Social Media Mastery course. It’s individualized as so many just give pat answers and it doesn’t apply to that person’s business. If you are interested, check out https://kimgarst.com/socialmediamastery.
It always helps to test things out to see what works for you and your business. – Boom Care Squad – Aida Ingram
Facebook ads definitely work if you have the right targeting and the right product or service for that audience’s pain points 🙂
I agree 110% with #4! I’ve noticed one of the biggest influences with CTR is based on the image. Thanks as always for the great article Kim.
Nice share about Facebook Ads Marketing.. But i think building custom audience list is another great idea for success in FBADS
Hi Kim, This is another great post showing how simple it can be to use FB ads if you know what you are doing. I still have a lot to learn on the subject so I will be watching your blog with interest. Thanks for the information, Scott