How To Finally Monetize Pinterest!

Are you ready to actually get paid for all your hard work on Pinterest?

Pinterest can be a goldmine for business owners. Unfortunately, it can also be a huge time-suck if you don’t know what you’re doing.

Updated August 24, 2020

For that reason, I’m going to walk you through all the steps you need to know to finally monetize Pinterest!

But first…

Not Sure Pinterest is Right for Your Business?

This is a super-common concern among business owners. They think that only lifestyle businesses can make money on Pinterest…businesses in niches like fashion, beauty, food or fitness.

But the truth is, pretty much ANY business can make money on Pinterest!

For example:

Plumbers and handymen…


Physicians and other healthcare professionals…


Network marketers…

And even insurance companies!

monetizing pinterest - insurance companies

Regardless of your niche or industry, Pinterest can drive huge amounts of traffic and sales.

Still don’t believe me?

According to eMarketer, nearly half of all Pinterest users rely on the platform to find and shop for products.

Plus, Pinterest users tend to have deep pockets: according to Pew Research, the majority of Pinterest users make $75K+ per year.

According to eMarketer, nearly half of all Pinterest users rely on the platform to find and shop for products. Plus, Pinterest users tend to have deep pockets: according to Pew Research, the majority of Pinterest users make $75K+ per year.Click To Tweet

In other words, it’s definitely worth your time and effort to be using Pinterest for your business!

How to Monetize Pinterest

Not sure where to start?

If you’re brand new to Pinterest, you’ll need to go back to the very beginning, by creating a business account and claiming your website.

If you’ve already done both of these, feel free to skip to #3 below.

1. Create a Pinterest Business Account.

pinterest business account
The very first thing you’ll need to do is create a business account. If you’re new to Pinterest, you can create a business account from scratch, and if you already have a personal account, you can convert it to a business account.

You can do both of these here.

This is important for a few reasons:

• It’s against Pinterest’s terms of service to use a personal account for business purposes
• A Pinterest business account gives you access to important analytics, such as your most popular pins
• Having a business account means you have access to advertising, rich pins, and other revenue-generating features. More on these later in this post.

2. Claim Your Business Website.

claiming your website in pinterest

If you want your profile to include a link to your website (which you do), and if you want access to your website analytics on Pinterest (which you also do), you definitely want to claim your website.

You can claim your website here.

This involves a simple process of uploading a little bit of code to your website.

That may sound scary, but it’s really pretty simple, even for non-techies!

Check out the link above for full instructions on how to upload the code depending on who your webhost is (e.g., Bluehost, WPEngine, WordPress, etc.).

3. Set up Product Rich Pins.

If you sell physical products on your website, you’ll definitely want to set up product rich pins. These rich pins are connected to your product pages, and show the most up-to-date price and availability of your products.

The best part about creating product rich pins is this: all you have to do is apply for rich pins and set it up ONCE, and all your past and future product pins will automatically be converted to rich pins!

4. Optimize Your Pins for Search.

Be sure to use your keywords in your pin description

A huge part of monetizing on Pinterest is ensuring people can actually FIND your pins. And if you want them to get found in Google and in Pinterest’s native Search, it’s important to make sure you’re utilizing some basic SEO.

A huge part of monetizing on Pinterest is ensuring people can actually FIND your pins. And if you want them to get found in Google and in Pinterest’s native Search, it’s important to make sure you’re utilizing some basic SEO.Click To Tweet

To give your pins the best chance of getting found in Search, the main thing you’ll want to do is use your keywords in your pin descriptions.

For instance, if my pin is of a red women’s shirt, I could write something like, “This red women’s shirt is a popular option for Spring 2020”.

Other places to use your keywords include the product page or blog post you’re linking to (particularly in the title), in your board titles, and in your hashtags.

Another important Pinterest SEO strategy is to always be adding fresh content. You don’t have to add something every day, but you should be adding new content on a regular schedule. Tailwind’s SmartLoop is a great tool that can make this process super easy!

5. Seek Out Sponsorships.

pinterest sponsorships

Example of a sponsored campaign from I Heart Arts n Crafts

If you’ve built a solid Pinterest following in a particular niche, there are undoubtedly companies who will pay you for sponsored campaigns.

These campaigns might include having you pin branded images to your account, linking to the sponsor’s website from your pins, or doing reviews of their products on your blog.

There are so many options for making this work.

Just be sure you can truly recommend and stand behind any products you’re promoting, so you don’t do any damage to the reputation you’ve worked so hard to build!

6. Create Pins for a Lead Magnet on Your Site.

pinterest lead magnet

An example of a pin for a freebie from Made Urban

Pinterest is Ah-MAZing for helping you build your email list. And once people are on your list, they can get to know you, and you can promote your paid offers.

Here’s how to do this: Create an amazing freebie you can offer on your site. Also known as a lead magnet, this free product should:

• Be closely related to your paid product(s): e.g., If you have a paid workshop on how hairdressers can use social media to get new clients, your freebie could be a pdf that helps hairdressers set up their social media accounts.
• Speak to a single pain point. Your lead magnet should address one, and only one problem or issue.
• Is actionable. Your lead magnet is a chance to show people you can help them get results! So make sure it addresses a single problem, and that it helps them solve that problem.
• Look nice! When your freebie looks nice, people are more likely to download it, and to see it as more valuable.

For more tips on creating or perfecting your lead magnet, check out my post, Check Your Lead Magnet For Greatness in 60 Seconds!

Once your lead magnet is ready to go, create pins that promote them, making sure to properly optimize them for SEO (see #4 above).

7. Drive Traffic to Your Affiliate Offers.

An example of a pin for a product review post from Brianna Marie Lifestyle

Not only can you monetize on Pinterest but it is also great for building your email list, it’s amazing for getting traffic to your website or blog!

One way to actually make money from this is to promote affiliate offers on your site.

There are SO many ways to you can do this, including:

• Writing a blog post where you do a review of an affiliate product
• Creating a resource page where you list all the products and tools you use and recommend
• Adding banner ads on your site that promote affiliate offers
• Including affiliate links in your blog posts

It’s also possible to create pins that link directly to the affiliate site, however it’s usually much more effective to link to your own blog. People want to know why YOU love the product before they’ll be willing to buy it!

Love these ideas, but have NO idea how to actually move people from Pinterest to your website?

I’ve created a training, just for you!

In my mini course, How to Use Pinterest to 3X Your Website Traffic, I’ll walk you step-by-step through everything you need to know to optimize your pins (and website!) for maximum clicks and traffic.

This training is available through my Business Builders Academy, which not only gives you instant access to my Pinterest mini-course, but to over 50+ other mini-courses and workshops, tons of eBooks, checklist and worksheets, and much more!

Are you ready to finally start monetizing your Pinterest? Which strategy above are you going to use first?

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admin
admin
9 years ago

Sounds like an excellent strategy, Roslyn!

admin
admin
9 years ago

Depends on who your ideal client is. Think about who they are and what they are interested in. Then target those interests.

Kim
Kim
9 years ago

A few tips that I use…

1. I pin from my fan page.

2. I pin my blog images to Pinterest. Pinterest is my #2 traffic source.

Sachin
Sachin
Reply to  Kim
2 years ago

Thanks for sharing this information

Carol Lawrence
Carol Lawrence
8 years ago

Great article Kim. Pinterest is huge! I regularly pin on Pinterest for several of my clients. Any business with a product needs to be on Pinterest. Just last weekend I pinned a pin for one of my garden retailers and Monday morning he received a call saying they saw his company on Pinterest. They purchased multiple items. Not only is Pinterest a very important marketing tool it’s fun too!

D Daimary
D Daimary
2 years ago

I had no idea about it. Thank you for your information.

shivam mishra
shivam mishra
Reply to  D Daimary
2 years ago

Hi kim
This article helps me a lot. thankyou for sharing great values

Shailendra kumar
2 years ago

Great article and all information is very useful about monetize pinterest so thanks yo share such a valuable information

Ajay
Ajay
Reply to  Shailendra kumar
2 years ago

Hi
Kim mam
Your blog very nice and helpful

Adnan Javed
2 years ago

Awesome article & all information is useful about pinterest monetize Thanks For Sharing 🙂

Waleed Hassan Sheikh
Waleed Hassan Sheikh
2 years ago

Great article Kim. I just loved what you wrote and i just shared it to my social media accounts

Ahmed Khalil
Ahmed Khalil
2 years ago

Hi! Kim a great post and providing a complete insight of latest marketing tool and platform like pintrest. When I started marketing pintrest i was disappointed to walk throgh outcomes after spending tons of hour. When i read your article and follow the key points of how grabbing attention for proper pins management. I was surprised when I saw a boom impressions. Really an appericiable work.

Shrya Shrama
Shrya Shrama
2 years ago

Thanks for sharing .You have done a fantastic work on this short article.Keep it Up.

RAJU PARMAR
RAJU PARMAR
2 years ago

such as i know one of the feature about Pinterest nice big affiliate source

Vijay Kumar
Vijay Kumar
2 years ago

Hi Kim,

Very significant Information for us, I have think the representation of this Information is actually superb one.
keep it up the good work…!

Homi
Homi
2 years ago

Hi. I love to ready your blog thanks for great information.

seeksocial
seeksocial
2 years ago

This is really great work. Thank you for sharing such a good and useful information here in the blog.

RAJU PARMAR
RAJU PARMAR
2 years ago

it’s great source for growling business with printers monetization step by step tanks for this article

Dc Duka
Dc Duka
2 years ago

Pinterest is a powerful marketing machine. We’re Just about to start Pinterest marketing for an electronics shop and I’m super pumped because the numbers will just be out of this world. How would you suggest creating boards for an electronics shop?

luner0020
luner0020
2 years ago

Hello
Good day!
I read your article that you post. So much helpful with great tips. In learning lots of forms your article. Thanks a lot for post this article.

payslipindia
payslipindia
2 years ago

As you mention in your article,step wise step is very clear and help me in monetize,plz tell me how can we increase the follower in pinterest.

Bu Neymiş
Bu Neymiş
2 years ago

Awesome article & all information is useful Thanks for this article 🙂

Mark
Mark
2 years ago

Now i can easily monitize for my brand. I love the detail tutorial. Before this tutorial i thought that pinterest monitization is too much hard and i can’t do it by myself, i need to hire a freelancer for this task. now i am feeling confident. let me try to do that. thank you

PATEL
PATEL
2 years ago

Hi,
Thank you for such a great article. personally I have been using and uploading content on Pinterest since 2 years. This will help me to earn and improve the quality of content.

Suvo
Suvo
2 years ago

Hi kim,
This is very usefully articles. I will must shere this on social media.

Akash
Akash
2 years ago

Great article and all information is very useful about pinterest monetize Thanks For Sharing

Suvo
Suvo
2 years ago

Hi
Awesome article & information is useful about pinterest Thanks For Sharing this articals.

Sachin
Sachin
2 years ago

Thanks for sharing this nice information

Janshanti
2 years ago

Thanks for information information about pinterest

All Image Shayari
All Image Shayari
2 years ago

Sir,
Your site is very good

bird
bird
2 years ago

Nice website I love This Site.

kdkakadiya
kdkakadiya
2 years ago

hi
thanks a lot for sharing awesome infoi personaly lik last point and folow my blog

Said_Hustlr
Said_Hustlr
2 years ago

Interesting article ! I have a pinterest business account which I’m currently using to drive traffic on my blog. It’s actually my n°1 traffic source instead of google at the moment.
Maybe, in the near future, I’ll also consider creating sponsored compaigns for some brands. Who knows :).

Nancy Pearl
Nancy Pearl
2 years ago

Worth reading. Your words turned the harder to understand the content to easily understand it.

rocky
rocky
2 years ago

awesome information mam,

ashutosh
ashutosh
2 years ago

nice information i loved your article

ashutosh
ashutosh
2 years ago

how we can monetize pintrest like a blog plzz tell me

Ahamed Akash
2 years ago

Hey kim.

I just wanted to say thank you for such an informative article. I stumbled here quite by chance, but I am so glad I did. Thank you for all the tips

Amitabh Mishra
Amitabh Mishra
2 years ago

I was searching for the article to understand the Pinterest in a simple way. Thank you for this amazing article. Thanks for sharing the knowledge

Suraj Shukla
Suraj Shukla
2 years ago

Very good information I have already pinterest account and my account monthly visitors 1.4M I am very happy

Mahnaz Waheed
Mahnaz Waheed
2 years ago

Hi Kim,
I Hope you are fine.
Thank you so much for sharing such information with us. I never thought we could make money from Pinterest.

Narayan Sharma
Narayan Sharma
2 years ago

Hey guys Nice Article

Meet Pokar
Meet Pokar
2 years ago

I Just wanna Thank you for posting this Amazing Article. If possible need indepth Article for Sponsors.

enes demir
enes demir
2 years ago

thank you bro. you explained well

Amit Singh
2 years ago

souch as a very good information on pintrest thanks for shareing good information

prashant patil
prashant patil
2 years ago

This article really helpful for those people that want to get more traffic from pinterest and monetize it. In simple way article provide this information that is nice.

Mark Anthony
Mark Anthony
2 years ago

Pinterest is an untapped source for traffic. Many people don’t yet realise how important they are. But once you get a hold of it, the traffic generated is unlimited.

Ali Ahsan
Ali Ahsan
2 years ago

Artical is supper

Manish
Manish
2 years ago

Great Information! Thanks for sharing such information.

Aminath Dalvi
Aminath Dalvi
2 years ago

Artical is super star

Claire
Claire
2 years ago

This is amazing, thank you so much for all these tips. I feel really out of my dept with Pinterest and create something that will catch peoples attention and drive traffic. This is really useful to know

Jennifer
Jennifer
2 years ago

Pinterest is a great source of traffic for my blog for me. However, I find affiliate links on pins don’t do so well…

Tech to time
Tech to time
2 years ago

Great article and all information is very useful about monetize pinterest so thanks yo share such a valuable information

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