8 LinkedIn Strategies That Are Making You Look Desperate

Probably more than ever before, LinkedIn holds huge potential for marketers and business owners.

BUT…it also has the potential to waste your time, hurt your reputation, and quite frankly – make you look desperate.

That’s why I recently met with Melonie Dodaro, LinkedIn expert and author of the book, LinkedIn Unlocked. She’s also CEO of Top Dog Social Media, a company that specializes in B2B social selling.

I wanted to get Melonie’s take on what LinkedIn strategies we might be using that are ineffective or even harmful…as well as what she recommends doing instead.

In this post, we’ll look at 8 strategies you may be using on LinkedIn that might actually be making you look desperate!

But before we jump into these strategies, I think it’s important to address the elephant in the room…

Why All the Sudden Interest in LinkedIn?

If you’re like most business owners, you probably joined LinkedIn a long time ago. However, in recent years, you may have noticed other platforms – like Facebook, Instagram and even TikTok – getting a lot more attention.

Until… 2016, that is.

This is when Melonie saw interest in LinkedIn really pick up, due in large part to the Facebook and Cambridge Analytica scandal. Since then, it seems many people have started to lose interest in Facebook, and have started heading over to LinkedIn instead.

The problem, according to Melonie, is that for years, LinkedIn has kind of been that “boring social media platform”. It was all business, so people who really enjoyed engaging on Facebook and Twitter just didn’t find as much enjoyment in using LinkedIn.

But while it may not be as exciting as other platforms, that’s okay, according to Melonie…as long as it’s profitable: “We all have things to do in our life and in our business that we don't want to do. We have to do laundry, we have to cook, we have to do various things in our business. There's always going to be boring aspects of it, but if that boring is producing results, then it's not really that boring to me”.

In spite of LinkedIn traditionally being known as the “boring” social networking site, the tides are definitely turning. For people who know what to do on the platform – as well as what NOT to do – LinkedIn can be extremely rewarding and very UN-boring!

8 Strategies that Are Making You Look Desperate on LinkedIn

Feel like you just aren’t getting the results you want on Linked? Following are 8 LinkedIn strategies that could be working against you.

#1: You’re a Salesperson, “Ghost” or 100% Online Networker.

According to Melonie, there have historically been 3 types of users on LinkedIn that don’t get results.

First, we have the salespeople. You connect with them, and immediately they give you the sales pitch. You probably see these people all the time on LinkedIn.

Then you have the “ghosts”, the people who set up a profile ages ago, but did nothing with it. Maybe they accepted connection requests and sent requests to people here and there, but they never had conversations with anybody.

The third type of users are people who love using social media – but who do all their engaging and networking online. Online networking is great, but according to Melonie, your conversations can’t all be happening behind a screen: “Social butterflies are spending all their time online, never moving those conversations or those relationships forward”.

For me personally, prior to the past few months, I would say I was definitely the “ghost”. But I’ve gone from that to actually getting business through the platform…simply because I’m active there, am having conversations, and am moving those conversations offline as quickly as possible.

#2: You’re Not Using LinkedIn Strategically.

The first strategy talked about the 3 types of users who don’t get results on LinkedIn.

But fortunately, there’s a 4th type of user who does: those who are using LinkedIn strategically.

These people create a compelling presence, reach out to targeted prospects, and move their conversations offline.

According to Melonie, the goal is to get the maximum results while spending the least amount of time on the platform. And the way to do this? “At the end of the day, it’s about direct outreach. So finding those people that could be an ideal prospect for you, connecting with them, and having conversations without being sales-pitchy”.

Again, it’s also about moving those conversations offline. Many people think they need to send a sales pitch message, but that’s not the case at all. A good rule of thumb, according to Melonie, is to think about how you would act in real life…and then act that way on LinkedIn. You wouldn’t pitch someone a product right after meeting them in real life, so don’t do it on LinkedIn!

Before you send anything, evaluate it through Wii-FM Filter – the “What’s in it for me” filter. People don’t care about you, they care about how you can help them. If we focus on that perspective, we’re going to create far more interest than if we’re constantly just talking about ourselves!

People don’t care about you, they care about how you can help them. If we focus on that perspective, we’re going to create far more interest than if we’re constantly just talking about ourselves!Click To Tweet

#3: You’re Using LinkedIn the Same Way You Use Other Platforms.

If you’ve been active on other platforms for a while, it’s understandable that you’d want to use LinkedIn in the same way: sharing things that happened to you throughout the day, talking about the upcoming election, or posting funny memes.

In reality, however, LinkedIn has quite a different vibe, and you need to treat it differently.

For instance, on LinkedIn it’s important to stay away from polarizing topics, and to keep personal posts to an absolute minimum. And if you do want to share something personal? Figure out how to spin it from a business perspective.

On LinkedIn it’s important to stay away from polarizing topics, and to keep personal posts to an absolute minimum. And if you do want to share something personal? Figure out how to spin it from a business perspective.Click To Tweet

Need more tips for using LinkedIn for your business? Check out my post, How to Effectively Use LinkedIn for Business.

#4: You’re Overusing Hashtags.

I’m sure you already know how important hashtags are as part of your social media strategy.

However, Melonie sees a lot of people overusing hashtags on LinkedIn. In Melonie’s view, when you’re hashtagging every word, it serves no purpose and just looks spammy.

Instead, she recommends doing things with a goal and an objective…not just because you can: “When you share something on LinkedIn, share it with a purpose and a goal as well. The goal might be [that] you want to drive traffic to a new article you just created. It might be that you want to have a conversation around this topic, and [want] people to engage with it. If you have a specific goal for doing what you’re doing, and you really stay within that, you’re going to have a lot more success”.

Melonie recommends using no more than 2-3 hashtags per post. And sometimes it doesn’t make sense to include one at all. The key is to focus on being authentic and organic, rather than being obsessed with engagement, numbers and visibility.

#5: You’re Not Posting Enough…or You’re Posting Too Much!

As already mentioned, LinkedIn requires some different strategies than other platforms. For this reason, many people are unsure how often to post on LinkedIn.

Here’s something to keep in mind: When people Google you and want to know who you are professionally, it’s usually your LinkedIn profile they’ll click on first. Once they’re on your profile, they’re going to look at not just your bio, but also what you’ve posted. And according to Melonie, most people either post too frequently, or not at all. And it’s really about finding that balance.

When people Google you and want to know who you are professionally, it’s usually your LinkedIn profile they’ll click on first. Once they’re on your profile, they’re going to look at not just your bio, but also what you’ve postedClick To Tweet

While Melonie used to recommend posting on a daily basis, she’s recently changed her tune on this: “[P]ost when you're inspired. If that's once a week, that's fine. Twice a week, that's fine. Because I'd rather see quality posts than quantity posts”.

Pro tip: Keep in mind that LinkedIn posts tend to have greater longevity than Facebook posts and tweets. A LinkedIn post can gain traction for a full week, so if you’re posting too often, you’re pushing aside those other posts that now won’t get the visibility they deserve.

#6: You’re Tagging People Excessively.

If you’re going to tag someone in a post, make sure that person is directly relevant to the post: like you mentioned them in a blog post or did an interview with them.

Don’t just randomly tag people to get traction in their newsfeed!

Melonie often sees excessive or “attention-seeking tagging”; and there’s some evidence that LinkedIn may be penalizing users for this.

One of the effects of tagging someone in a post is that people in their network are going to see it. Then people who know the person who’s tagged are going to start jumping in and engaging with the post (“Oh yeah, I love that post by Gary!”). It becomes about that person, so it’s totally relevant.

But when you see a post where 10, 15 or 20 people are tagged and the post is absolutely irrelevant to them, it just looks spammy and desperate.

#7: Your LinkedIn Videos are Over the Top.

Have you noticed an increase in the number of videos being post to LinkedIn…and a decrease in the quality of those videos?

In Melonie’s opinion, a lot of the videos we’re seeing on LinkedIn these days are just over the top: “My fear is so many people have gravitated over to LinkedIn that people are going to start to ignore the newsfeed because there’s so much crap. There’s such a lack of substance being posted”.

Avoid sharing controversial, extremely long, or unprofessional videos. Instead, share behind-the-scenes clips, interesting data or statistics, short tutorials, or live Q&As.

And again, it’s all about quality over quantity!

#8. You’re Not Creating Content for Your Target Market.

If you’re frequently creating random content with no thought to the end user or audience, there’s a good chance you’re coming across as desperate.

When creating content, Melonie recommends starting with these basic questions: Who is your target market? What are the specific problems, fears and desires they have? Then use your answers to create content specifically for those people.

In terms of what types of things you should post, this all depends on who your target market is. For instance, if your target market is made up of really analytical people, they tend to read more than they watch videos. But if you’re targeting salespeople, they may prefer more visuals.

It’s really about understanding who your audience is.

One thing to know about LinkedIn, according to Melonie, is that LinkedIn does not like links that send traffic off-site: so text-based posts tends to do better. And this is why she likes to include a link to her posts in the first comment, rather than in the post itself. Because while her posts are meant to educate her network, her main goal is still to drive traffic to her site.

Another strategy Melonie shared to get traffic is to add your own perspective when you share a link. Let people know why they should read it, open it or click on it. Perspective is what get people’s attention!

Final Thoughts

At the end of the day, Melonie recommends focusing on simply having a great presence, building your network with the right people, and moving conversations offline wherever possible.

She also stresses the importance of focusing on the things you can control, and that are absolutely guaranteed to get results.

This is why Melonie prefers to take a proactive approach on LinkedIn and in business in general: “I don’t like to sit around and wait…; This is why I’ve always been very focused on LinkedIn, because it’s been the platform where I can teach people how to actually get results, and see a positive ROI on every single investment they make in it”.

Are you using LinkedIn for your business? If so, have you been making any of these mistakes? Let me know in the comments below!

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Marketing Strategy
Marketing Strategy
11 months ago

Nice Post You can Also Check Out Social Media marketing Strategy

Jodi Patton
Jodi Patton
11 months ago

Great insight into the value of LinkedIn and how to effectively use the strategies and think about the users of the platform. The insight into the value of effective creating content for your market really resonated with me! Thanks for the highly useful posts! Jodi

Avhbrand
Avhbrand
Reply to  Jodi Patton
10 months ago

Hi thanks for sharing awesome info about linkedin strategies, i really love to read your blog. Keep up the good work .

Amandeep Singh
Amandeep Singh
11 months ago

awesome!

Bijay raj Malia
Bijay raj Malia
11 months ago

Nice Awesome Useful Information

Nabeel ahmed
Nabeel ahmed
11 months ago

Hi thanks for shearing awesome info about linked in strategies i relay love to read your blog very nice article keep up the good work .

Anurag kumar
Anurag kumar
11 months ago

Very nice post

Digitaltreed
Digitaltreed
11 months ago

Your article help us in many ways we get a lot of knowledge and experience from your article thank you

Darshan Jain
Darshan Jain
11 months ago

Hi buddy,
Seriously This post was damn awesome, The way you write this id damn cool. One thing that strikes me the most is your style of writing… I could understand the concept behind this very well just by reading it once, Very well written buddy, Also I came to know much about this topic from this article.
Thanks for sharing this wonderful article, I definitely will share it at social media platforms.
Looking forward to more from you.

Zain
Zain
11 months ago

Nice Article , you are great , This article Help me lot

JSGupta
JSGupta
11 months ago

Hi,
The points you mentioned were so correct.
Actually earlier I think that we should put as many hashtags as possible so that it can reach a large no. of audiences.
But after reading your perspective I realized that yeah, we shouldn’t put unnecessary hashtags.
Thanks for that

Talha Malik
Talha Malik
11 months ago

Thank you very much this post was very helpfull for me

Dharmesh
Dharmesh
11 months ago

Hello
Thanks for sharing, strategies about LinkedIn personally provide me this useful article by you. Thanks again.

prakash
prakash
11 months ago

This post gave a boost to my Linkedin strategy knowledge. I am also sharing this post to help others. Keep sharing. Thanks a lot.

Akash
Akash
11 months ago

Great Tips and Ideas would definetly implent this on my work. Thanks for sharing this with us.

ansh
ansh
11 months ago

great work.
keeep it up..

telive
telive
11 months ago

Hi Kim,

I have read your article about linkedin, Its really very useful us,
Mainly you have mentioned point in your article.

1. Why All the Sudden Interest in LinkedIn?

2. 8 Strategies that Are Making You Look Desperate on LinkedIn

Really great and helpful.

Thanks for this article.

Ahanaf Sakil
Ahanaf Sakil
11 months ago

Nice article, thank for sharing.

Online newspapers
Online newspapers
11 months ago

Great Post! It is most important and useful articles. Thank you

Translation in Dhaka
Translation in Dhaka
11 months ago

Linkedin profile optimizing is most important article. It is a free platform to write article on current issue.

Visuals Creator
Visuals Creator
11 months ago

Read your previous post also about the way to communicate. I feel like on Facebook the scammers are more in number and hence people are losing interest in it. Bdw great content KIm

Agriculture Studyy
Agriculture Studyy
11 months ago

Very helpful information.

MyPieTech
MyPieTech
11 months ago

Hi!
Thanks for sharing the awesome information. Very helpful article.

pulkit singh
pulkit singh
11 months ago

such an amazing article its very helpful

Technical Rajib
Technical Rajib
11 months ago

Hi kim
thanks for sharing this kind of awesome tips..
i really impressed and shared with my friends keep it up..

bharti jha
bharti jha
10 months ago

what a great content, i really love it. Keep writing this types of content for us. I was struggling from this problem but now i came to know how to make it more good.

Rupesh Dahal
Rupesh Dahal
10 months ago

thanks for sharing this kind of awesome tips..

Param Kumar
Param Kumar
10 months ago

Very well explained & detailed about LinkedIn, i have been landed here through google search. keep growing & helping us.

Apurva Desai
Apurva Desai
10 months ago

Thank you for sharing such great content.

Perfect Entrepreneur
Perfect Entrepreneur
Reply to  Apurva Desai
10 months ago

Hi Kim Garst you are helping many entrepreneur and this post give much information .This strategy is nice

Iara
Iara
10 months ago

Thanks for share good information about how to use LikedIn! Nowadays social media is an important way to publicize our work. Congrats for the text!

Santosh
Santosh
10 months ago

Thanks for your helpful information.
And it is most helpful for me.
Great job 👍👍

TechWorld4uNow
TechWorld4uNow
10 months ago

Hi This is very good post thanks for sharing awesome info about LinkedIn strategies, I really love to read your blog. Keep up the good work.

Ismail
Ismail
10 months ago

Hi Kim,

Thanks for your Article.It means A lot to me….Awesome

Dekorasi balon
Dekorasi balon
10 months ago

Thanks for your helpful information.
And it is most helpful for me.
Great job 👍👍

rajuan
rajuan
10 months ago

this is nice article, i read it 🙂

Habib ullah
Habib ullah
10 months ago

You have very well explained these LinkedIn Strategies thanks for sharing this nice article

Baker ST
10 months ago

I really like your article. It’s evident that you have a lot knowledge on this topic. Your points are well made and relatable. Thanks for writing engaging and interesting material.

Jay
Jay
10 months ago

This post is an eye opener for every Marketer online. I am guilty of not using Linkedin the way it should be. And I am also guilty of not posting much.

SOHAIL AHMED
SOHAIL AHMED
10 months ago

Hi thanks for shearing awesome info about linked in strategies i relay love to read your blog very nice article keep up the good work

monory
monory
10 months ago

Hi thanks for shearing awesome info about linked in strategies i relay love to read your blog very nice article keep up the good work .

Best digital marketer
Best digital marketer
10 months ago

Your article help us in many ways we get a lot of knowledge and experience from your article thank you.

ema green
10 months ago

hy, Great Article, Linkedin is a very good platform for corporate

Akshay Purabiya
Akshay Purabiya
10 months ago

Yes, Linkedin is the king especially for B2B.

hpo
hpo
10 months ago

This article is very awesome I like it

Anant Vijay soni
10 months ago

Thanks for sharing this great tips and ideas would definitely implement this on my work.

Share market
Share market
Reply to  Anant Vijay soni
10 months ago

Thanks for sharing these article is very helpful

1 Accounting Sg
1 Accounting Sg
10 months ago

i visitd your blog and found very information information regarding “8 LinkedIn Strategies That Are Making You Look Desperate” that was wonderful information.

Harinandan Malhotra
Harinandan Malhotra
10 months ago

Really i appreciate your hard work and amzing priceless information provided by you. One of the most important blog i read continiously.

Mark
Mark
10 months ago

Thanks for sharing the awesome information, Very helpful article…

Mirza Mubashar Baig
Mirza Mubashar Baig
10 months ago

this article is amazing about the linkedln trick. please keep it sharing.

Indoage
Indoage
10 months ago

I liked your content so much it is very helpful and great work

Kshitiz Chaudhary
Kshitiz Chaudhary
10 months ago

Hi Kim,
Thanks for sharing such valuable content to grow our Linkedin reach.It would help budding social media managers and bloggers.

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