Have you ever wondered what video tool you should be using in your business?
Have you seen those super-cool videos you see other businesses posting on their websites or on social media?
You know what I’m talking about: those catchy little videos where they introduce a product, promotion or blog post, or share a short tutorial or inspirational video?
Or what about those Instagram stories that look like they were created by a pro?
How do they DO that??
Today I’m going to share with you the top-secret tool (which won’t be so secret anymore!) I use to create AH-MAY-ZING videos for my business.
If you’re interested in creating video content for your business – but don’t have the time, money or technical skills to create something that actually looks good – keep reading.
But First…Why You SHOULD Be Using Video in Your Business
If you’ve been on the fence about using video in your business, I just want to quickly try to convince you. Hear me out…
Three reasons you NEED to be using video are:
- 88% of marketers say they’re happy with the ROI they’ve gotten from their social media video marketing. In fact, they say that video is #1 in terms of ROI for their social media marketing: this puts video above photos/graphics, blog posts, text/quotes, and infographics!
- Having trouble getting people to engage with your content? According to Smart Insights, 53% of customers engage with a brand after watching one of their videos on social media.
- In a survey done by Wyzowl, 81% of businesses say they saw an increase in sales after using video.
In light of all this, why aren’t more businesses using video?
According to the folks at Wave.video, it’s because they find creating video content:
- Too complicated, and
- Very expensive!
Fortunately, after reading this post, you’ll realize that there’s absolutely a way to create video content quickly, inexpensively and without any video editing skills whatsoever!
How to Use Wave.video to Create Videos for Your Business
Wave.video is my NUMBER ONE video tool for creating video content for my business.
It’s basically like Canva for a video! (And you KNOW how much I LOVE Canva).
Wave lets you create videos using their templates, images, and video clips – OR, you can even upload your own images or videos and create your own customized videos.
Regardless of what type of video you want to create – or where you want to share it – you can do it with Wave.video!
I’m going to show you how to create 3 popular types of video content with Wave.video…and each should only take you 5 minutes or less.
How to Create an Instagram Story from Scratch
Want to create an Instagram story with your own images or video clips?
First, log in to Wave.video, and click “Create Project”.
Next, you’ll see a page that looks like this (below)…click the “Start from Scratch” button.
Next, you can select what type of video you want to create…you can choose from a ton of different sizes and formats for each social media platform. In this case, we’re going to scroll down and select “Instagram Story”.
Next, you’ll notice in the left sidebar, we’re just going to work our way down, step by step, and click on the second link down: “Add videos or photos”.
Now, we could choose videos or images from Wave’s huge library of assets…but in this case, I want to add my own images. So, I’m going to click “Uploads” at the top of the page, and then just upload all the images I want to use from my computer.
Once all your images are uploaded, the fun part begins!
If you look at the bottom of your screen, you’ll see a storyboard of all your images. Simply click on the one you want to edit to add a text overlay…or if you want to move the images around, simply drag and drop them into place.
You can also change the size and font of your text, and even add image effects (like zoom in) or crop your images if you want. You can make all of these edits on the right side of the page.
If we continue moving down the left side of the page, you’ll see we have the option to add graphics or stickers, like thought bubbles, arrows, etc., your watermark/logo (available only in the paid versions of the tool), and even music.
And finally, you can download or publish your completed video. It’s that easy!
How to Create a Blog Promotion Video from a Template
Now, what if you want to use a template rather than designing your own video from scratch?
No problem! Wave.video offers a ton of different templates you can use, broken down into categories like business, fashion and beauty, nature and environment, and so many more. As you’ll see in the screenshot below, all these options can be found in the left sidebar.
In this case, we want to create a video for our business, so we’ll click on the business link to see even more options: like blog promotion, retail, services, video marketing, etc.
In this case, I’m going to choose “Blog Promotion”, so I can create a short video I can share on social media as a way of getting traffic to a blog post.
As you can see, I can choose from a bunch of video templates, depending on which one suits my purposes best.
Once I’ve chosen a template, I can customize it to my heart’s desire, including editing text and fonts, or even replacing certain images. This magic all happens in the right sidebar!
You can even add a video clip WITHIN your video if you like. To do this, simply click on “Add Videos or Photos” in the left sidebar, and then either upload your own or choose from Wave’s HUGE library of videos.
Want to replace an existing image with a video? No problem! Simply click on the image and then click “Replace” in the right sidebar. Now you can either choose something from the asset library or upload your own video clip.
How to Create a Business Video with an Intro and Outro
Want to create a video that has a slightly more polished, professional look? Here’s how to create a video that has an introductory slide, followed by your main content, and ends with a concluding (or outro) slide.
In the video templates on the left side of your screen, you’ll see a link for “Intro and Outro”. Click on this!
Next, just as before, choose a template you want to use for your project and click on it…then click “Edit Template” on the right side of the page.
Now you can either use the template as is – and simply edit the text – or you can replace the intro and outro videos with something else…which is what I’m going to do here.
Simply click on the video you want to replace, and click “Replace” in the right sidebar.
Now I can choose a different clip from Wave.video’s video library, which is broken down into categories like technology, backgrounds, motion, water, or travel. In this case, I’m going to choose technology.
Now I can select the video clip I want to use that maybe suits my business or project a little better.
What I love about this is that if I want to maintain consistent branding across all my videos, I can totally do this – Whatever intro and outro clip I create, I can use this for ALL my videos.
Now I want to upload the main content of my video, which I have saved on my computer. To do this, I’ll click on the existing clip, then on “Video” in the right sidebar, then “Replace”.
This way I can simply upload the main video content I have on my computer…
And automatically insert it between my intro/outro clips!
And again, I can replace my outro clip with the same “technology” one I did before…this will help keep my branding consistent.
Why I Prefer the Pro Version Over the Free Version
Wave.video is one of those “freemium” video tools – meaning there’s a version you can use completely free…but you also have the option to upgrade if you need more features or functionality for your business.
Now, you should know that some of the features I’ve shown you above are only available in the paid versions of Wave.video. There are four plan options: Agency, Pro, Creator & Free.
Use the AGENCY version if you want to create content for your clients:
- Create videos up to 10 minutes long
- Have all the features available in the PRO plan, plus
- Brand your videos for up to 25 of your clients, plus
- SELL the videos you create!
I use the PRO version because it allows me the flexibility to:
- Create videos up to 5 minutes long
- Resize images and videos into 30+ different formats
- Download video in MP4 format or upload directly to Facebook, YouTube, Twitter, Dropbox, Vimeo, or a variety of other sites
- Access to the complete audio library
- Access to 500K free videos and images, plus 2 million more at a discounted price
- Ability to brand videos with my own logo, colors, and fonts.
Use the CREATOR version if you want to:
- Create videos up to 1 minute long
- Re-size your videos into 4 formats…including Facebook cover
- Download your video in MP4 format or upload directly to Facebook, YouTube, Twitter, Dropbox, Vimeo, or a variety of other sites
- Access their audio library
- Not being able to add your logo or brand colors to your video
- Access up to only 500K videos and images
Use the FREE version if:
- You want to create short videos, up to 15 seconds long
- Re-size your videos into 2 formats: Vertical or horizontal
- Upload immediately to Facebook, YouTube or Twitter
- Don’t need access to their audio library
- You’re okay with not being able to add your logo or brand colors to your video
- Access to 500K videos and images is enough for you!
I hope this helps you decide which version is best for you. Regardless of which plan you choose, you WON’T be paying an arm and a leg.
The paid plans start at just $8.25 month, up to just $33.25 per month for the Agency plan!
And as an brand ambassador of Wave.video, they have given me this amazing coupon code to share with you all…for 30% off these already low prices. Simply use the code: WXX_KimGarst30 to claim your discount!
What I love about this video tool is that it levels the playing field for small business owners. You don’t have to hire a professional video producer to create professional-looking videos…and you also don’t have to purchase expensive video-editing software that can take months to learn!