With all of the “noise” out there in social media, have you ever stopped to wonder at the many ways to make sense of the information? Every day it seems there’s a new program out with a new way to slice the available information, discover your influence, or help you understand how people are using social media more accurately as a way of helping you shape your marketing message.
There’s so many – which ones are helpful? (Because you really don’t think you need one more thing to track, right? <grin>)
Here’s a roundup of 15 free social media monitoring tools you’ll want to become familiar with (if you aren’t already) to simplify the ways you track your brand and influence online.
Klout’s vision is to allow people to discover and measure social influence. Through a variety of algorithms (over 400 variables), Klout assigns users a score measuring a particular user’s influence in the real world as well as in social networks. This is useful for monitoring your own influence, as well as making sure your influencers are of top quality and trusted sources.
Another form of reputation measurement, Kred debuted about a year ago, and measures two parts of engagement: influence (how you inspire others to share your tweets) and outreach (how much you respond to and retweet others)
Both products have history of providing social media monitoring tools, especially for small business and enterprise customers. Announced just last week, HootSuite has acquired Seesmic, and has pledged in the near term to support both products while working toward a single, unified platform for users.
Search for new people to follow, track who unfollowed you, and find your best time to post when the bulk of your followers are online with this comprehensive set of Twitter tools.
According to its website, Social Mention is a “social media search and analysis platform that aggregates user generated content into a single stream of information.” It monitors over 100 social media sites, allowing you to track what people are saying about you, your product or service, your brand, etc.
Cyfe is an all in one business dashboard that helps you monitor and analyze data scattered across all your online services like Google Analytics, Salesforce, AdSense, MailChimp, Facebook, WordPress and more
When there’s a topic you want to monitor, enter it in Google alerts to receive e-mail updates for the latest Google results of the term you’re searching.
With Google Trends, you can compare data on up to 5 terms or websites. Data to compare includes related sites and top searches for each term.
Analytics for visual social media, starting with Pinterest! Schedule pins, receive real-time analytics on which pins are being shared and liked the most. Pinerly also delivers data on best practices for those engaged in content creation and brand management.
Track your shares, likes, Tweets and more. SharedCount tracks Facebook, Twitter, Digg, LinkedIn, Google +1, Pins, Delicious, and StumbleUpon.
11. Social Oomph
A suite of productivity enhancing tools for social media users, including Tweet scheduling, keyword tracking, and more.
Want instant analysis of any topic, term or hashtag across years of conversations on millions of web sites? Topsy’s your site. You can compare social media reachover any timeframe, as Topsy counts the times tweets, terms, topics, slogans, hashtags or Twitter @-names appear across all users’ tweet streams.
Who’s reading your Tweets? Who’s sharing your Tweets? TweetReach measures the impact of conversations on social media.
How does your Twitter profile rank? A Hubspot tool, TwitterGrader lets you check the power of your Twitter profile compared to the other profiles (millions) that have been graded. Factors considered include number of followers and the extent to which you engage those followers.
When you’re looking for a hashtag that people are actually following, here’s the tool for you! WhatHashtag is a service that helps you find the most often used hashtags for keywords you enter. As a result, your Tweets on various topics are more likely to be seen by a greater audience.
Whew! There’s more information and analysis available than ever before, right? Did you discover a new way of understanding your social media influence and reputation that might help boost your business? I’d love to hear – leave me a comment below!