I was at church yesterday morning and something was said that gave me the idea for this article. No, that isn't quite right; something was said that was just another addition to a series of things that have happened to me recently. What was said at church just cemented the fact that I needed to share this. As many of you are aware, I attended a Mastermind event in Chicago last weekend. While I was there, I met some amazing business owners; one was a woman who made me realize how many of us struggle with using our life experiences in our business. Then during the course of the week this same topic kept popping up. I spoke to a number of people who shared that they struggle with sharing their life in their business. I struggle with this myself from time to time so we are all in the same boat which is exactly my point! We all have life experiences that we can use to connect with others. Why is this important? I hope you will read my lips when I say this; BUILDING A SUCCESSFUL BUSINESS ONLINE IS DEPENDENT UPON BUILDING RELATIONSHIPS.
So what is the big SECRET to SUCCESS?
It is Y-O-U!
You have the secret right inside of you and what your life experiences bring to your business. The key words in that sentence are “what your life experiences bring to your business”. Someone might say, “I am just a Mom, why would anyone want to know about my life?” Ok, let's take a look at that statement. How many Moms are there in this world? Hmmm…millions, hundreds of millions? Yep! Now I am willing to bet you that you have experiences in your Mom life that thousands of other Moms have had as well. There is your CONNECTION to thousands of people right there. Maybe something you have experienced will save another Mom from having to go through the same experience or at least she will know that she is not alone.
How about someone who grew up in a dysfunctional home? Maybe they come from a divorced family? Had a father or mother that was always working? You are a twin or a triplet? Come from a large family? Maybe you are an only child? Maybe you had a great family member that instilled incredible values in you. Maybe you had someone else in your life that greatly impacted your direction. Our individual list of life experiences is absolutely endless! We all have experiences that someone else has had or, at a minimum, had experiences that are similar in some way.
Let me put this into perspective using an example of meeting someone new in person for the first time. You are at a social event and someone introduces you to someone you have never met before. You start by small talking, trying to find something that you have in common. You discover that you both have children that play sports at a high level and now it is on! You are animated and thoroughly enjoying your conversation with a complete stranger.
CONNECTION! That is the key and how do you do that online? By sharing Y-O-U!
Sharing Y-O-U will help build connections online and that is how you propel your business in the right direction.
With that said, IT'S NOT ABOUT YOU! Now you might be saying, WHAT? One minute she says YOU are the path to success and now she is saying IT'S NOT ABOUT YOU? What I mean is that while sharing your experiences will generate connections with others, you have to remember to give more than you receive. The real secret to success is to SERVE a lot of people. Sharing Y-O-U will open the door to impacting more people and then you need a servant based heart to propel your business to great heights.
I would greatly appreciate any comments you have on this article. This topic is very near and dear to my heart and I would love to know what you think. There is a comment box below and I would love to hear your thoughts.
Kim Garst has been a Mompreneur for almost 20 years and has built a 7 figure income from her home. Currently she shares her business and marketing savvy through coaching and consulting with clients around the world. Kim specializes in helping you get more sales, more leads and more clients utilizing social media and the Internet as a whole. Her systems are easy to implement and get quick results for small businesses as well as new and established solopreneurs.